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Shivananda	(Shivoo)	R	Koteshwar	
Facebook:	shivoo.koteshwar	
IISc, Bangalore
March 2017
¡  High	Market	Growth	-	CAGR	9%	for	last	40years	
¡  Rapid	technological	innovation	
¡  Need	for	huge	amounts	of	capital	to	support	
both	growth	and	technological	progress
¡  Current	market	conditions	and	outlooks	are	mixed	for	the	next	few	years,	largely	
because	of	the	fragile	global	economic	outlook	
¡  The	automotive	and	industrial	markets	for	semiconductors	offer	significant	
growth	potential	
§  The	automotive	market	will	be	driven	by	the	number	of	vehicles	produced	in	Brazil,	Russia,	
India	and	China,	and	by	an	increase	in	the	average	semiconductor	content	per	vehicle	
§  The	industrial	sector	is	growing	because	of	increasing	energy	demands,	a	continuing	trend	
toward	renewable	energies	and	the	expansion	of	high-speed	rail	transportation	
¡  Market	Drivers	
§  Data	Processing	application	market	à	Tablet	
§  Communications	market	à	Smartphone	
§  Consumer	Electronics	à	Digital	Set-Top-Boxes	
¡  China	will	cement	its	dominant	position	and	increase	its	market	share	of	global	
semiconductor	sales	to	half	of	the	worldwide	market	by	2015	
¡  To	meet	global	demands,	global	production	capacity	for	semiconductors	will	
increase	
¡  Overall	production	capacity	is	sustaining	progress	toward	smaller	feature	sizes	
and	larger	wafer	diameters	
¡  Operating	profitability	is	back	on	the	positive	side	of	the	ledger,	except	in	the	
memory	and	back-end	processes	subsectors,	which	face	strong	competition	and	
cycles	of	overcapacity	
¡  Working	capital	is	back	to	normal	levels
¡  4Q	Update:	Phone	shipment	=	528m	units,	(-0.2%	YoY),	PC=73m	(-3.2%	
YoY),	Premium	Mobile=+14.7%	YoY,	Tablets=48.3m	(-11%	YoY)	
¡  Smartphone	growth	rates	will	be	around	+5%	in	2017	
¡  Long	term,	the	devices	market	will	show	minimum	growth	in	units,	
reaching	2.4	billion	through	to	2020	
¡  Companies	are	exploring	opportunities	around	immersive	experiences	
(Gaming,	Live	3D	sports,	films		etc.)	as	well	as	support	for	HMD	headsets	
and	PCs/Mobile	to	power	VR	experience	
¡  Companies	are	powering	autonomous	vehicles	and	drones		
Worldwide Devices Shipments by Device Type, 2016-2019 (Millions of Units
¡  PC	Market	is	expected	to	stabilize	in	2017	(Driver:	Windows	
10	replacement)	
¡  Premium	smartphone	growth	will	pick	marginally	in	2017	
(Driver:	iPhone8)	
¡  Tablet	declines	has	still	not	hit	bottom	
¡  By	2020,	zero-touch	UIs	will	be	available	on	2	billion	devices	
and	end	points	
¡  By	2019,	20%	of	users	interactions	with	smartphone	will	be	
via	virtual	personal	assistants	
¡  By	2020,	50%	of	employees	who	are	working	alone	or	are	
operating	vehicles/heavy	equipment	will	be	monitored	by	
biometric	assisted	technology	
¡  By	2019,	99%	of	multinational	corporation	will	sponsor	the	
user	of	wearable	fitness	tracking	devices	to	improve	
corporate	performance
¡  Economies	of	scale	and	more	technological	
challenges	are	driving	another	wave	of	
acquisitions	
¡  3	main	drivers	for	acquisitions:	
§  Operational	Synergies	
§  Horizontal	Critical	mass	
§  Vertical	positioning
Semiconductor industry for IoT Entrepreneurs
¡  Automotive	is	driven	
by	the	growth	of		
vehicles	produced	in	
BRIC	and	by	the	
increase	in	average	
semiconductor	
content	per	vehicle
1.  Global	macroeconomic	development	
2.  	Technological	advances	
3.  	The	increasing	importance	of	the	BRIC	
economies’	demand	for	semiconductor	
products
Semiconductor industry for IoT Entrepreneurs
Semiconductor industry for IoT Entrepreneurs
1.  Measuring	business	impact/ROI	and	security	fears	will	be	
the	greatest	inhibitors	of	IoT	projects	and	solutions	
2.  Increased	focus	on	use	cases	within	verticals.	
1.  E.g:	 Predictive	 maintenance	 for	 Manufacturing	 equipment,	
energy	 efficiency	 with	 building	 automation,	 cold	 chain	
monitoring	 for	 transportation	 and	 connected	 vehicles	 for	
transportation	management	
3.  Open-source	access	and	consolidation	of	IoT	platforms	
4.  Artificial	 intelligence	 and	 machine	 learning	 will	
increasingly	be	used	to	mine	the	data	coming	from	IoT	
devices	
5.  IoT	will	drive	Network	Function	Virtualization	(NFV)	and	
Software	Defined	Network	(SDN)	for	telcos
1.  Smart	 Manufacturing	 will	 narrow	 the	 gap	 for	 small	 -medium-sized	
manufacturers									
2.  Smart	Cities	will	become	a	priority	for	the	developed	world	
3.  Big	Data	Analytics	will	merge	with	the	IoT	
4.  Industry	will	buy-in	to	the	cost-effectiveness	of	the	IoT	
5.  Network	security	will	become	a	priority	for	IoT	
6.  Over	 the	 next	 12	 months	 emerging	 technology	 will	 drive	 enhanced	
security	rollouts		
§  To	further	optimize	processes	and	shorten	response	times,	IT	decision	makers	
will	need	to	explore	ways	to	host	applications	at	the	device/sensor	level	(i.e.,	
the	Edge	or	Fog	Computing)	
7.  App	 development	 programs	 for	 Industrial	 Internet	 of	Things	 (IIoT)	 will	
outgrow/outpace	consumer	IoT	app	development	by	2020		
8.  IoT	 talent	 recruitment	 challenges	 will	 incentivize	 private	 enterprises	 to	
fund	 secondary	 education	 programs	 to	 nurture	 next-gen	 digital-
workforce		
9.  Millions	of	smart	IoT	devices	will	be	deployed	into	networks	that	use	the	
802.11	 ah	 (HaLow)	 protocol	 by	 December	 2017,	 driving	 it	 towards	 the	
standard	for	IIoT.	
10.  A	public	utility	will	close	its	doors	in	2017
§  The	rapidly	rising	cost	of	developing	chips	at	the	
most	advanced	nodes,	coupled	with	the	flattening	
of	the	markets,	means	that	far	fewer	chipmakers	
can	justify	moving	to	the	far	reaches	of	the	
semiconductor	roadmap	
§  Emergence	of	a	whole	new	discipline	in	packaging	
that	combines	physics,	mechanical	engineering	and	
materials	engineering
Semiconductor industry for IoT Entrepreneurs
¡  The	chart	above	shows	the	
performance	of	public	
companies	in	these	sectors	
compared	with	global	
benchmarks.		
¡  It	clearly	shows	that	the	
Indian	consumer/business	
customer	is	not	only	buying	
more	and	more	every	year	
(18%	annualized	revenue	
growth)	but	is	also	paying	a	
price	that	substantially	
exceeds	the	cost	of	
providing	the	goods	and	
services	-	resulting	in	
roughly	20%	post-tax	profit	
for	the	providers.	
There is nothing fundamentally wrong with the Indian market that would
prevent a well-run company from being profitable.”
NO
¡  Does	Technology	adoption	reduce	profitability	
§  NO	 -	 technology	 has	 generated	 an	 additional	 surplus	 even	 in	 the	 “high-
friction”	Indian	context	
¡  Why	are	internet	companies	unprofitable?	
1.  Discounting	 as	 a	 strategy	 to	 change	 customer	 behavior	 (from	 offline	 to	
online	purchase)	
2.  Investing	 in	 systems	 and	 processes	 that	 are	 profitable	 only	 at	 scale	 (e.g.	
delivery	and	payments	infrastructure)	
3.  Intense	competition	to	secure	market	share	in	a	very	attractive	market	
¡  Where	are	the	high-margin	startups?	
§  Pockets	 of	 high	 profitability	 can	 be	 found	 in	 markets	 that	 require	 a	
combination	 of	 technology,	 local	 market	 understanding	 and	 execution	
intensity	that	deters	hyper-competition	
¡  How	do	I	find	these	mythical	beasts?	
1.  Solves	an	India-specific	problem	
2.  Leverages	India’s	cost	advantage	
3.  Leverages	3rd	party	infrastructure	
4.  Is	disproportionately	valued	by	a	niche
¡  The	estimated	growth	in	IIoT	applications	for	utilities	and	
energy	industries	will	increase	to	more	than	1.5	billion	
devices	by	2020.		
¡  This	explosive	growth	in	networks,	smart	sensors	and	
devices,	and	automated	systems	requires	utilities	to	
address,	implement	and	monitor	the	security	of	their	data	
networks	because	these	are	the	networks	providing	
command	and	control	of	critical	infrastructure	that	is	the	
Smart	Gird.	
¡  If	utilities	don’t	invest	in	hardened/proven	networking	and	
communications	 equipment,	 network	 access	 control	
programs,	data	encryption	strategies,	advanced	monitoring	
technology	 and	 explore	 various	 other	 tactics	 for	 limiting	
exposure	 to	 harmful	 cyber-security	 threats,	 they	 may	 be	
forced	out	of	business.
1.  Street	light	monitor	
2.  IoT	solution	for	printing	press	
3.  Power	distribution	system	for	continuous	
process	machines	
4.  Smart	junction	box	with	digital+analog	
datacard	
5.  Transforming	monitoring	
6.  Low	current	transformer	resistor	testing	
7.  Smart	solar	panel	where	we	can	do	real	time	
monitoring	of	power
1.  Is	it	a	vitamin	tablet	or	an	aspirin?	
2.  How	big	is	the	idea?	
3.  Do	you	have	a	mix	of	engineering,	finance	and	sales/marketing	experts	
in	your	founding	team?	
4.  How	much	do	you	need	to	sell	to	be	recover	your	cost	and	be	
profitable?	
5.  Is	it	for	market	today	or	tomorrow?	
6.  Have	you	validated	your	business	model	from	experts?	
7.  Is	your	solution/product	adoption	easy?	
8.  Do	you	need	expert	team	to	maintain	the	solution/product?	
9.  Does	it	your	product/solution	has	a	shelf	life	?	Drivers:	Technology,	
Market,	Competition,	Regulations	etc.	
10.  Have	you	clearly	explained	RoI	for	the	buyer?	
11.  Do	you	have	complete	understanding	and	control	on	ecosystem	on	
which	your	product/solution	is	built?	
12.  Have	you	studied	how	Productivity/Efficiency	save	Impacts	Cost,	
People	and	Process?	
13.  Are	you	ready	with	n+1	version	when	you	are	releasing	n	version?	
Can you hold on till the industry matures and start accepting your solutions ?
All pictures are from flickr.
with either no copyright or
common creatives
¡  http://semiengineering.com/new-wave-of-consolidation/?
adbsc=social_corporate_20161231_69069386&adbid=UPD
ATE-c2697-6220989288440561664&adbpl=li&adbpr=2697	
¡  http://www.pwc.com/gx/en/industries/technology/
publications/semiconductor-industry-analysis-and-
projections.html	
¡  http://stellarisvp.com/will-indian-tech-companies-ever-be-
profitable		
¡  https://www.gartner.com/doc/3623117/gartner-webinar-
pc-mobile-phone		
¡  https://blogs.adobe.com/creativecloud/zero-ui-designing-
for-screen-less-interactions/		
¡  http://www.itproportal.com/features/five-predictions-for-
the-future-of-industrial-iot/
Visit my slideshare to
view all these
presentations
Shivananda	(Shivoo)	R	Koteshwar	
Director,	Mediatek	
shivoo.koteshwar@gmail.com/	Facebook:	shivoo.koteshwar	
LINKEDIN:	https://in.linkedin.com/in/shivoo2life
SLIDESHARE:	www.slideshare.net/shivoo.koteshwar

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