SlideShare une entreprise Scribd logo
1  sur  36
Social Influence Marketing: 5 IDEAS October 10, 2009 @shivsingh http://goingsocialnow.com
The purpose of  a business is to  create a customer –  Peter Drucker “ ” @shivsingh http://goingsocialnow.com
The purpose of a business is to create a customer  who creates customers @shivsingh http://goingsocialnow.com
Leaving your only job to be taking care of your existing customers Trust me, that’ll be harder not easier… @shivsingh http://goingsocialnow.com
IDEA 1: Practice SIM everyday @shivsingh http://goingsocialnow.com
BRAND MARKETING DIRECT RESPONSE SOCIAL INFLUENCE MARKETING IDEA 1 @shivsingh http://goingsocialnow.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IDEA 1 @shivsingh http://goingsocialnow.com
But we focus on these the most These are powerful IDEA 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@shivsingh http://goingsocialnow.com
@shivsingh http://goingsocialnow.com
IDEA 2: Focus on the relationships @shivsingh http://goingsocialnow.com
It is not just about a platform, yours or anyone else's IDEA 2 @shivsingh http://goingsocialnow.com
Find out who is influencing your customer. Research influencer types IDEA 2 @shivsingh http://goingsocialnow.com CUSTOMER
IDEA 2 At different stages in the marketing funnel @shivsingh http://goingsocialnow.com
Don’t break the trust or get into trouble with the FTC @shivsingh http://goingsocialnow.com
Brand Voice   Social Voice   Social Brand How Best Buy is evolving with social voices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@shivsingh http://goingsocialnow.com
IDEA 3: Put your community at the core @shivsingh http://goingsocialnow.com
72% of internet users say they are exposed to  too much advertising IDEA 3 @shivsingh http://goingsocialnow.com
And publishers can’t just depend the same old strategies and tactics IDEA 3 @shivsingh http://goingsocialnow.com
So harness all of social IDEA 3 @shivsingh http://goingsocialnow.com Consumer Controlled High Fragmentation Influential Proprietary Low reach Information rich Expected High Reach Database Web sites SEO Branded Content Media partnerships PPC Display  ePOS  SMS/MMS Social marketing Blogs, forums UGC Viral/Seeding cost per interaction OWNED EARNED 2ct 10ct BOUGHT $1 2ct SOCIAL MEDIA
By putting community at the core of your brand Your Community  Your Brand IDEA 3 Your Brand Your  Community @shivsingh http://goingsocialnow.com
@shivsingh http://goingsocialnow.com
@shivsingh http://goingsocialnow.com
IDEA 4: Retool your Marketing Department @shivsingh http://goingsocialnow.com
What does this really mean? IDEA 4 @shivsingh http://goingsocialnow.com
IDEA 4 CMO Advertising Public Relations Product Marketing Customer Research Marketing Operations Interactive Marketing Media Brand Social Media Dude @shivsingh http://goingsocialnow.com
IDEA 4 CMO Customer  Participation & Design Customer Listening Customer Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@shivsingh http://goingsocialnow.com
IDEA 5: Measure @shivsingh http://goingsocialnow.com
Measure everything IDEA 5 @shivsingh http://goingsocialnow.com
IDEA 5 @shivsingh http://goingsocialnow.com
What’s your SIM Score? SIM Score = Conversation Share + Sentiment * *Adjusted for influence IDEA 5 @shivsingh http://goingsocialnow.com
And account for the real world too @shivsingh http://goingsocialnow.com Company Share of Voice Net Sentiment SIM Score Bank of America 31.6% 66% 32 JPMorgan Chase 20.7% 62% 20 Wells Fargo 13.5% 71% 15 Citibank 13.6% 66% 14 Capital One 9.19% 69% 10 Wachovia 11.1% 62% 10 Company Online Share of Voice Offline Share of Voice Online Net Sentiment Offline Net Sentiment Bank of America 31.6% 33% 66% 66% Capital One 9.19% 5% 69% 74% Citibank 13.6% 16% 66% 55% JPMorgan Chase 20.7% 17% 62% 64% Wachovia 11.1% 16% 62% 50% Wells Fargo 13.5% 14% 71% 73% IDEA 5
Mutual Funds: SIM Score over three weeks @shivsingh http://goingsocialnow.com
Apparel Retailers: SIM Score over three months @shivsingh http://goingsocialnow.com
SIM Score questions to ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@shivsingh http://goingsocialnow.com
5 Ideas for Social Influence Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],@shivsingh http://goingsocialnow.com
Thank You ,[object Object],[object Object],[object Object],[object Object],Book is available for pre-order at Amazon, Barnes & Noble and Borders. On sale nationwide - October 26th

Contenu connexe

Tendances

Automotive Retail Social Media: Examples & Top 10 Tips
Automotive Retail Social Media: Examples & Top 10 TipsAutomotive Retail Social Media: Examples & Top 10 Tips
Automotive Retail Social Media: Examples & Top 10 TipsJim HAYSOM
 
Making the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your FirmMaking the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your FirmSocial Media Today
 
X: The Experience where Business meets Design - Brian Solis
X: The Experience where Business meets Design - Brian SolisX: The Experience where Business meets Design - Brian Solis
X: The Experience where Business meets Design - Brian SolisBrandwatch
 
Enterprise Customer Relationship Management
Enterprise Customer Relationship ManagementEnterprise Customer Relationship Management
Enterprise Customer Relationship ManagementConvergeEnterprise
 
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
 
Bulmers Social Site Case Study from We Are Social
Bulmers Social Site Case Study from We Are SocialBulmers Social Site Case Study from We Are Social
Bulmers Social Site Case Study from We Are SocialWe Are Social
 
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving Fans
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving FansCXEdge 2015 Customer Experience & Social - Turning Customers Into Raving Fans
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving FansJim HAYSOM
 
SAScon Beta - Utilising social media analytics to drive more targeted marketing
SAScon Beta - Utilising social media analytics to drive more targeted marketingSAScon Beta - Utilising social media analytics to drive more targeted marketing
SAScon Beta - Utilising social media analytics to drive more targeted marketingJim HAYSOM
 
18 social media quotes jay baer
18 social media quotes jay baer18 social media quotes jay baer
18 social media quotes jay baerJay Baer
 
5 Key Tools for Effective Digital Branding
5 Key Tools for Effective Digital Branding5 Key Tools for Effective Digital Branding
5 Key Tools for Effective Digital BrandingKim Stuart
 
Enterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceEnterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceSocial Media Today
 
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?Webinar: Did PuppyMonkeyBaby Win the Super Bowl?
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?Ogilvy Consulting
 
Influencer Fraud The Influencer Marketing Manager's Playbook
Influencer Fraud The Influencer Marketing Manager's PlaybookInfluencer Fraud The Influencer Marketing Manager's Playbook
Influencer Fraud The Influencer Marketing Manager's PlaybookHarsha MV
 
Deep social - Social 3.0 - James Gaubert
Deep social - Social 3.0 - James GaubertDeep social - Social 3.0 - James Gaubert
Deep social - Social 3.0 - James GaubertJames Gaubert
 
Workshop: Integrated Influencer Marketing
Workshop: Integrated Influencer MarketingWorkshop: Integrated Influencer Marketing
Workshop: Integrated Influencer MarketingGaurav Mishra
 
Utilising social media analytics to drive more targeted marketing
Utilising social media analytics to drive more targeted marketingUtilising social media analytics to drive more targeted marketing
Utilising social media analytics to drive more targeted marketingJim HAYSOM
 
User-Generated Content: Do You Really Need It?
User-Generated Content: Do You Really Need It?User-Generated Content: Do You Really Need It?
User-Generated Content: Do You Really Need It?Ogilvy Consulting
 

Tendances (20)

Automotive Retail Social Media: Examples & Top 10 Tips
Automotive Retail Social Media: Examples & Top 10 TipsAutomotive Retail Social Media: Examples & Top 10 Tips
Automotive Retail Social Media: Examples & Top 10 Tips
 
Making the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your FirmMaking the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your Firm
 
X: The Experience where Business meets Design - Brian Solis
X: The Experience where Business meets Design - Brian SolisX: The Experience where Business meets Design - Brian Solis
X: The Experience where Business meets Design - Brian Solis
 
Enterprise Customer Relationship Management
Enterprise Customer Relationship ManagementEnterprise Customer Relationship Management
Enterprise Customer Relationship Management
 
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
 
Bulmers Social Site Case Study from We Are Social
Bulmers Social Site Case Study from We Are SocialBulmers Social Site Case Study from We Are Social
Bulmers Social Site Case Study from We Are Social
 
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving Fans
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving FansCXEdge 2015 Customer Experience & Social - Turning Customers Into Raving Fans
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving Fans
 
SAScon Beta - Utilising social media analytics to drive more targeted marketing
SAScon Beta - Utilising social media analytics to drive more targeted marketingSAScon Beta - Utilising social media analytics to drive more targeted marketing
SAScon Beta - Utilising social media analytics to drive more targeted marketing
 
18 social media quotes jay baer
18 social media quotes jay baer18 social media quotes jay baer
18 social media quotes jay baer
 
5 Key Tools for Effective Digital Branding
5 Key Tools for Effective Digital Branding5 Key Tools for Effective Digital Branding
5 Key Tools for Effective Digital Branding
 
Digital Branding For Social Content
Digital Branding For Social ContentDigital Branding For Social Content
Digital Branding For Social Content
 
Enterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceEnterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise Social: Segmenting Your Data For The Best Customer Experience
 
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?Webinar: Did PuppyMonkeyBaby Win the Super Bowl?
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?
 
Influencer Fraud The Influencer Marketing Manager's Playbook
Influencer Fraud The Influencer Marketing Manager's PlaybookInfluencer Fraud The Influencer Marketing Manager's Playbook
Influencer Fraud The Influencer Marketing Manager's Playbook
 
Social Media: Friend or Foe?
Social Media: Friend or Foe?Social Media: Friend or Foe?
Social Media: Friend or Foe?
 
Deep social - Social 3.0 - James Gaubert
Deep social - Social 3.0 - James GaubertDeep social - Social 3.0 - James Gaubert
Deep social - Social 3.0 - James Gaubert
 
Workshop: Integrated Influencer Marketing
Workshop: Integrated Influencer MarketingWorkshop: Integrated Influencer Marketing
Workshop: Integrated Influencer Marketing
 
Utilising social media analytics to drive more targeted marketing
Utilising social media analytics to drive more targeted marketingUtilising social media analytics to drive more targeted marketing
Utilising social media analytics to drive more targeted marketing
 
Social Media Marketing Plan: SAMPLE
Social Media Marketing Plan: SAMPLESocial Media Marketing Plan: SAMPLE
Social Media Marketing Plan: SAMPLE
 
User-Generated Content: Do You Really Need It?
User-Generated Content: Do You Really Need It?User-Generated Content: Do You Really Need It?
User-Generated Content: Do You Really Need It?
 

En vedette

SFPL Inspired Collaborations
SFPL Inspired CollaborationsSFPL Inspired Collaborations
SFPL Inspired Collaborationscestrovitz
 
Insights 2015 - On the Economic, Business, & Political Climate
Insights 2015 - On the Economic, Business, & Political ClimateInsights 2015 - On the Economic, Business, & Political Climate
Insights 2015 - On the Economic, Business, & Political ClimateWindham Brannon
 
Insights 2015 - State and Local Tax Traps for the Unwary - Tim Clancy
Insights 2015 - State and Local Tax Traps for the Unwary - Tim ClancyInsights 2015 - State and Local Tax Traps for the Unwary - Tim Clancy
Insights 2015 - State and Local Tax Traps for the Unwary - Tim ClancyWindham Brannon
 
Rogue Benefit Planning BC 3 rev. 3a (1)
Rogue Benefit Planning BC 3 rev. 3a (1)Rogue Benefit Planning BC 3 rev. 3a (1)
Rogue Benefit Planning BC 3 rev. 3a (1)Matt Dunbar
 
Insights 2015 - Accounting Update for Everybody - Chris Rouse
Insights 2015 - Accounting Update for Everybody - Chris RouseInsights 2015 - Accounting Update for Everybody - Chris Rouse
Insights 2015 - Accounting Update for Everybody - Chris RouseWindham Brannon
 
Altair paper crash
Altair paper crashAltair paper crash
Altair paper crashAnkit Sen
 
CES Capability Statement V1
CES Capability Statement V1CES Capability Statement V1
CES Capability Statement V1Steve Coleman
 
Insights 2015 - Adaption, Agility and Change from Michalangelo to Google - Pa...
Insights 2015 - Adaption, Agility and Change from Michalangelo to Google - Pa...Insights 2015 - Adaption, Agility and Change from Michalangelo to Google - Pa...
Insights 2015 - Adaption, Agility and Change from Michalangelo to Google - Pa...Windham Brannon
 
Mapa de Sistema - Entendendo as Organizações como Sistemas
Mapa de Sistema - Entendendo as Organizações como SistemasMapa de Sistema - Entendendo as Organizações como Sistemas
Mapa de Sistema - Entendendo as Organizações como SistemasBruno Mazzali
 
How charities can generate a sustainable income from social media
How charities can generate a sustainable income from social mediaHow charities can generate a sustainable income from social media
How charities can generate a sustainable income from social mediaBrainstorm Digital
 
Manual de Modelagem de Processos em BPMN
Manual de Modelagem de Processos em BPMNManual de Modelagem de Processos em BPMN
Manual de Modelagem de Processos em BPMNFarmanguinhos
 

En vedette (16)

SFPL Inspired Collaborations
SFPL Inspired CollaborationsSFPL Inspired Collaborations
SFPL Inspired Collaborations
 
Insights 2015 - On the Economic, Business, & Political Climate
Insights 2015 - On the Economic, Business, & Political ClimateInsights 2015 - On the Economic, Business, & Political Climate
Insights 2015 - On the Economic, Business, & Political Climate
 
IFP_Our Products_2016
IFP_Our Products_2016IFP_Our Products_2016
IFP_Our Products_2016
 
Insights 2015 - State and Local Tax Traps for the Unwary - Tim Clancy
Insights 2015 - State and Local Tax Traps for the Unwary - Tim ClancyInsights 2015 - State and Local Tax Traps for the Unwary - Tim Clancy
Insights 2015 - State and Local Tax Traps for the Unwary - Tim Clancy
 
Rogue Benefit Planning BC 3 rev. 3a (1)
Rogue Benefit Planning BC 3 rev. 3a (1)Rogue Benefit Planning BC 3 rev. 3a (1)
Rogue Benefit Planning BC 3 rev. 3a (1)
 
IFP_Our Products_2016
IFP_Our Products_2016IFP_Our Products_2016
IFP_Our Products_2016
 
Insights 2015 - Accounting Update for Everybody - Chris Rouse
Insights 2015 - Accounting Update for Everybody - Chris RouseInsights 2015 - Accounting Update for Everybody - Chris Rouse
Insights 2015 - Accounting Update for Everybody - Chris Rouse
 
Altair paper crash
Altair paper crashAltair paper crash
Altair paper crash
 
CES Capability Statement V1
CES Capability Statement V1CES Capability Statement V1
CES Capability Statement V1
 
Insights 2015 - Adaption, Agility and Change from Michalangelo to Google - Pa...
Insights 2015 - Adaption, Agility and Change from Michalangelo to Google - Pa...Insights 2015 - Adaption, Agility and Change from Michalangelo to Google - Pa...
Insights 2015 - Adaption, Agility and Change from Michalangelo to Google - Pa...
 
Mapa de Sistema - Entendendo as Organizações como Sistemas
Mapa de Sistema - Entendendo as Organizações como SistemasMapa de Sistema - Entendendo as Organizações como Sistemas
Mapa de Sistema - Entendendo as Organizações como Sistemas
 
How charities can generate a sustainable income from social media
How charities can generate a sustainable income from social mediaHow charities can generate a sustainable income from social media
How charities can generate a sustainable income from social media
 
Foh staff training
Foh staff trainingFoh staff training
Foh staff training
 
Notação BPMN v. 1.2
Notação BPMN v. 1.2 Notação BPMN v. 1.2
Notação BPMN v. 1.2
 
Manual de Modelagem de Processos em BPMN
Manual de Modelagem de Processos em BPMNManual de Modelagem de Processos em BPMN
Manual de Modelagem de Processos em BPMN
 
Front of House Service Manual
Front of House Service ManualFront of House Service Manual
Front of House Service Manual
 

Similaire à Social Influence Marketing at InBound Marketing Summit

Social Influence Marketing Trends
Social Influence Marketing TrendsSocial Influence Marketing Trends
Social Influence Marketing TrendsRazorfish
 
What's the ROI of Social Media?
What's the ROI of Social Media?What's the ROI of Social Media?
What's the ROI of Social Media?Ogilvy Consulting
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
 
Social media for Lead generation
Social media for Lead generationSocial media for Lead generation
Social media for Lead generationVinh Nguyen
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generationHugh Vo
 
Guía Social Media for Lead Generation
Guía Social Media for Lead GenerationGuía Social Media for Lead Generation
Guía Social Media for Lead GenerationPlanimedia
 
Integrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessIntegrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessWhite Horse
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social MediaJay Deragon
 
Social Media for Small Businesses
Social Media for Small BusinessesSocial Media for Small Businesses
Social Media for Small BusinessesJosh Mendelsohn
 
Emerging Social Media Practices by Product Companies
Emerging Social Media Practices by Product CompaniesEmerging Social Media Practices by Product Companies
Emerging Social Media Practices by Product CompaniesSocial Media Club Mumbai
 
From Community to Commerce: Making the ROI Connection
From Community to Commerce: Making the ROI ConnectionFrom Community to Commerce: Making the ROI Connection
From Community to Commerce: Making the ROI ConnectionSocial Media Today
 
Grow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP TechnologiesGrow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
 
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?Spiral16
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
 

Similaire à Social Influence Marketing at InBound Marketing Summit (20)

Social Influence Marketing Trends
Social Influence Marketing TrendsSocial Influence Marketing Trends
Social Influence Marketing Trends
 
Shiv Singh's Keynote Presentation at SMIATL 2010
Shiv Singh's Keynote Presentation at SMIATL 2010Shiv Singh's Keynote Presentation at SMIATL 2010
Shiv Singh's Keynote Presentation at SMIATL 2010
 
Online / digital PR
Online / digital PROnline / digital PR
Online / digital PR
 
iFront 2010 prezentacija na Alex Sass
iFront 2010 prezentacija na Alex SassiFront 2010 prezentacija na Alex Sass
iFront 2010 prezentacija na Alex Sass
 
What's the ROI of Social Media?
What's the ROI of Social Media?What's the ROI of Social Media?
What's the ROI of Social Media?
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
 
Social media for lead generation
Social media for lead generationSocial media for lead generation
Social media for lead generation
 
Social media for Lead generation
Social media for Lead generationSocial media for Lead generation
Social media for Lead generation
 
Social media for lead generation
Social media for lead generationSocial media for lead generation
Social media for lead generation
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generation
 
Guía Social Media for Lead Generation
Guía Social Media for Lead GenerationGuía Social Media for Lead Generation
Guía Social Media for Lead Generation
 
Integrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessIntegrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for Success
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social Media
 
Social Media for Small Businesses
Social Media for Small BusinessesSocial Media for Small Businesses
Social Media for Small Businesses
 
Emerging Social Media Practices by Product Companies
Emerging Social Media Practices by Product CompaniesEmerging Social Media Practices by Product Companies
Emerging Social Media Practices by Product Companies
 
From Community to Commerce: Making the ROI Connection
From Community to Commerce: Making the ROI ConnectionFrom Community to Commerce: Making the ROI Connection
From Community to Commerce: Making the ROI Connection
 
Grow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP TechnologiesGrow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP Technologies
 
socialmediapackage
socialmediapackagesocialmediapackage
socialmediapackage
 
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
 

Dernier

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 

Dernier (20)

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 

Social Influence Marketing at InBound Marketing Summit

  • 1. Social Influence Marketing: 5 IDEAS October 10, 2009 @shivsingh http://goingsocialnow.com
  • 2. The purpose of a business is to create a customer – Peter Drucker “ ” @shivsingh http://goingsocialnow.com
  • 3. The purpose of a business is to create a customer who creates customers @shivsingh http://goingsocialnow.com
  • 4. Leaving your only job to be taking care of your existing customers Trust me, that’ll be harder not easier… @shivsingh http://goingsocialnow.com
  • 5. IDEA 1: Practice SIM everyday @shivsingh http://goingsocialnow.com
  • 6. BRAND MARKETING DIRECT RESPONSE SOCIAL INFLUENCE MARKETING IDEA 1 @shivsingh http://goingsocialnow.com
  • 7.
  • 8.
  • 10. IDEA 2: Focus on the relationships @shivsingh http://goingsocialnow.com
  • 11. It is not just about a platform, yours or anyone else's IDEA 2 @shivsingh http://goingsocialnow.com
  • 12. Find out who is influencing your customer. Research influencer types IDEA 2 @shivsingh http://goingsocialnow.com CUSTOMER
  • 13. IDEA 2 At different stages in the marketing funnel @shivsingh http://goingsocialnow.com
  • 14. Don’t break the trust or get into trouble with the FTC @shivsingh http://goingsocialnow.com
  • 15.
  • 16. IDEA 3: Put your community at the core @shivsingh http://goingsocialnow.com
  • 17. 72% of internet users say they are exposed to too much advertising IDEA 3 @shivsingh http://goingsocialnow.com
  • 18. And publishers can’t just depend the same old strategies and tactics IDEA 3 @shivsingh http://goingsocialnow.com
  • 19. So harness all of social IDEA 3 @shivsingh http://goingsocialnow.com Consumer Controlled High Fragmentation Influential Proprietary Low reach Information rich Expected High Reach Database Web sites SEO Branded Content Media partnerships PPC Display ePOS SMS/MMS Social marketing Blogs, forums UGC Viral/Seeding cost per interaction OWNED EARNED 2ct 10ct BOUGHT $1 2ct SOCIAL MEDIA
  • 20. By putting community at the core of your brand Your Community Your Brand IDEA 3 Your Brand Your Community @shivsingh http://goingsocialnow.com
  • 23. IDEA 4: Retool your Marketing Department @shivsingh http://goingsocialnow.com
  • 24. What does this really mean? IDEA 4 @shivsingh http://goingsocialnow.com
  • 25. IDEA 4 CMO Advertising Public Relations Product Marketing Customer Research Marketing Operations Interactive Marketing Media Brand Social Media Dude @shivsingh http://goingsocialnow.com
  • 26.
  • 27. IDEA 5: Measure @shivsingh http://goingsocialnow.com
  • 28. Measure everything IDEA 5 @shivsingh http://goingsocialnow.com
  • 29. IDEA 5 @shivsingh http://goingsocialnow.com
  • 30. What’s your SIM Score? SIM Score = Conversation Share + Sentiment * *Adjusted for influence IDEA 5 @shivsingh http://goingsocialnow.com
  • 31. And account for the real world too @shivsingh http://goingsocialnow.com Company Share of Voice Net Sentiment SIM Score Bank of America 31.6% 66% 32 JPMorgan Chase 20.7% 62% 20 Wells Fargo 13.5% 71% 15 Citibank 13.6% 66% 14 Capital One 9.19% 69% 10 Wachovia 11.1% 62% 10 Company Online Share of Voice Offline Share of Voice Online Net Sentiment Offline Net Sentiment Bank of America 31.6% 33% 66% 66% Capital One 9.19% 5% 69% 74% Citibank 13.6% 16% 66% 55% JPMorgan Chase 20.7% 17% 62% 64% Wachovia 11.1% 16% 62% 50% Wells Fargo 13.5% 14% 71% 73% IDEA 5
  • 32. Mutual Funds: SIM Score over three weeks @shivsingh http://goingsocialnow.com
  • 33. Apparel Retailers: SIM Score over three months @shivsingh http://goingsocialnow.com
  • 34.
  • 35.
  • 36.

Notes de l'éditeur

  1. The social space is first and foremost about people and relationships. Technology and platforms come and go.
  2. If control of the brand no longer resides completely in the hands of the brand itself, what are the guideposts to help brands join the conversation? To answer this, we looked at how consumers are influenced by social media as they move through the marketing funnel. When asked how certain sources influence respondents in the awareness, consideration, & action phases of marketing a purchase, respondents consistently attribute strong to heavy influence to word of mouth from known peers, both online and offline. In terms of brand perception during the awareness phases, independent blogs play a moderately influential role, trailing peer influencers by 31 percent. Interestingly, user-generated content from social influencers was just about as influential as corporate blogs. But as we move toward the action phase – when a purchase is about to e be made – influence from known peers asserts a substantial lead position. Independent blogs form key influencers exhibit little sway during the purchase phase, and branded corporate blogs exert almost none.
  3. On the left is Best Buy’s more traditional digital presence in the form of its website and a display advertisement. On the right is the CMO’s blog which as you can see from the image is more personal and casual. Below that is his Twitter feed which includes personal replies. And at the bottom is another Best Buy employee’s Twitter account.
  4. Customer Listening Customer Participation Customer Care
  5. Customer Listening Customer Participation Customer Care