Presentation from the Digital Event in Moscow 18.11.2011 Content planning and management, consumer control and engagement, digital and social strategy, campaign's social gene, consumer insight, CSR, cultural context, useful content, relevant entertainment, WOMM

1. “GETTING THE MOST OUT OF
CONTENT & SOCIAL POTENTIAL
IN DIGITAL MEDIA”
Piotr Grządziel - Independent Consultant
Ex Digital Officer at Grupa Żywiec (Poland)
InteractiveMediaManager.pl

2. CONTENT IS THE KING

3. THINK & GO OUTSIDE
OF THE LITTLE BOX...
Source: Razorfish InteractiveMediaManager.pl

4. ATTENTION SHIFT
Source: GoViral InteractiveMediaManager.pl

5. Source: Razorfish InteractiveMediaManager.pl

6. DIGITAL VS. SOCIAL STRATEGY

7. MAJOR DIFFERENCE
Digital strategy Social strategy
uses digital platform to reduce costs of creates platforms for people that help to create
marketing, acquiring and servicing consumers new or reinforce current relationships resulting for
the company in reduced costs or increased prices
Company Company
Facebook
r e
Twitt
InteractiveMediaManager.pl

8. NEW MEDIA PLANNING
APPROACH

9. THE OLD SCHOOL WAY
Idea + Media =
InteractiveMediaManager.pl

10. THE OLD SCHOOL WAY
“BIGGER BUDGET”
Media
Idea
+ =
InteractiveMediaManager.pl

11. WOULD YOU LIKE TO SAVE UP TO
60% OF YOUR MEDIA BUDGET?
... and get 5x better ROI on the
existing investments?

12. POWER OF SOCIAL
Consumer insight
CSR
Cultural context
Useful content Social Gene
Relevant entertainment Media coverage
Thing
Idea + Event + WOMM =
+
Media
InteractiveMediaManager.pl

13. Piotr@InteractiveMediaManager.pl