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UWO Journalism Twitter Tutorial

A bare-bones, basic look at Twitter and how students can begin to use it effectively in their transition from professional students to professional public relations practitioners... advertisers... news reporters... photographers...

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UWO Journalism Twitter Tutorial

  1. 1. In a Nutshell.<br />
  2. 2. What is Twitter? <br />A “micro-blogging” site… which literally means each “tweet” is a miniature blog post.<br />A way to express yourself personally:<br />Professionally:<br />
  3. 3. What is Twitter?<br />You can ask questions:<br />Engage in conversation:<br />
  4. 4. What is Twitter?<br />You can share information…<br />And receive it…<br />
  5. 5. What is Twitter?<br />You can see what’s going on in the world:<br />Or in the region:<br />
  6. 6. Twitter Glossary<br />“@”: This symbol goes in front of a name. <br />If you use it, it will show up in the “@yourname” section of the person referenced. (e.g. @shmelanie hey!) would show up in this section:<br />Use this to talk to someone directly or make it a link for other people to connect with them.<br />
  7. 7. Twitter Glossary<br />“#”:the hashtag mark.<br />Used in ongoing “Twitter Chats”<br />Although some hashtag conversations may not be “active,” this tool is helpful for following conferences, events, etc., that you are unable to attend.<br />It is a way of marking your tweets, sort of like a filing cabinet. It makes it easier for you to find things, as well as other people.<br />Reference to Chicago Home and Housewares Conference<br />Reference to a scheduled “Twitter Chat” (#internchat)<br />“Filing” Tweet into “PRSSA” category on Twitter<br />
  8. 8. Twitter Glossary<br />Direct Message: Use to send short, 140-character messages to a single person<br />Use when the information is personal or could be considered pointless in an “@name” Tweet[e.g. “@shmelanie, when are we going to go to the par-tay later?]<br />Can only be sent to people who are following you.<br />
  9. 9. Twitter Glossary<br />Follow: The Tweets of people you follow will show up on your homepage.<br />Everyone can see who you follow.So… be careful.This can be positive or negative for you.<br />The people you follow are notified when you follow them.<br />You can “unfollow” peopleat any time.<br />
  10. 10. Twitter Glossary<br />“Retweet” or “RT” : Used to share information received through a third-party<br />Common uses:<br />Sharing news articles<br />Sharing amusing tweets<br />Replying to a comment to put it into context<br />It’s like a Tweet citation; you give credit to the person who posted it originally<br />
  11. 11. Twitter Glossary<br />Short URL: A way to condense long URLs into a smaller format. Helpful because you only have 140 characters total.<br />Can use sites like:<br />http://www.bit.ly<br />http://www.hootsuite.com<br />http://www.tiny.cc<br />Use these whenever linking.<br />Turnshttp://www.google.com/search?hl=en&source=hp&q=searching+for+the+mega+shark&aq=0&aqi=g3&aql=&oq=searching+for+the+me into http://bit.ly/cSYDPy<br />
  12. 12. Getting Signed Up<br />Select a username. Most recommend simple first/last name combo. Can be changed later if necessary.<br />Upload a photo. Helps put a face to a name and looks professional.<br />Insert Location & Bio: People in your area can find you based onyour bio andyour location.<br />
  13. 13. Where to Start?<br />We Follow:http://www.wefollow.com<br />Allows you to search and add celebrities (guilty pleasure) as well as industry leaders.<br />Twellow:http://www.twellow.com<br />The “Twitter Yellow Pages” searches based on biography and location. Search your interests.<br />UWO Journalism Blog<br />Will have updated list of relevant Tweeters for each Journalism industry<br />The “followers” and “following” lists.<br />Sort of like Amazon.com’s recommended list… “if you liked so-and-so, you may like them…” Can be hit and miss.<br />ReTweets and Follow Friday.<br />You can add people who frequently get “RT’d” as well as people recommended in a “Follow Friday”<br />
  14. 14. Twitter Etiquette<br />Avoid!<br />Posting derogatory comments<br />Poignant grammar mistakes <br />Extensive personal conversations (use Direct Messages)<br />Excessive “me-tweets” (e.g. what you ate for breakfast, the fact you’re still tired even though you napped, how annoyed you are at the fact you have to go to work)<br />Have a “protected” tweet default<br />Do!<br />Retweet valuable info<br />Thank people for retweeting your info<br />Let your personality show<br />Engage with others<br />Participate in Twitter chats <br />Update more than once a week<br />
  15. 15. Let’s Get Started<br />http://www.twitter.com<br />