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How to organize and
 fund free culture
      projects

       Kevin Shockey
     Founder, Mis Tribus
What?




        Free culture projects often fail
          due to a lack of resources.
So What?




             By focusing on raising funds,
           a project can increase its' chances
                       of survival
Why m e?




                Computer Science, Math,
           Financials, and Software Development
Why now?
 Declining interest in FLOSS
 Lingering confusion surrounding free software
 Lack of unity, more division
 Cloud computing and proprietary platforms, like iOS, are:
 - Reducing awareness of FLOSS foundations
 - Reducing interest with a superior user experience
O'Reilly Hom e Page (06/ 16/ 2012)
Disclaimer




                  Some of this class
                Is based on theories
             I'm currently researching
                           And using
Tutorial as a Startup
 Financing Freedom - “How to organize and fund free culture projects”
 - Slides
 - Handout
 - eBook
 Supporting Materials
 - Background
 - Data
 - Illustrations (Graphs)
 - Vision for Maximum Strategy
 Community
So far...Startup Progress
 Funding Free Culture:
 - Blog: news.financingfreedom.com
 - Homepage: www.financingfreedom.com
 - @_ff12
 - Tumblr: FundingFreeCulture.Tumblr.com
 One Blogger post triggers:
 - 3 Automated tweets on 3 different accounts
   - Twitter
   - Linked In
   - Financing Freedom Page on Facebook
Assum ptions
 Free Culture
 Project Execution
 Project Funding
Free Culture Assum ptions
 Free culture projects often fail
 - Never shipping
 - Unable to attract a community
 Division makes free culture weaker
 - Contributors must choose
 - Only able to sustain two or three projects
“Free” Assum ptions
 Ambiguiety between free and open source software
 In many cases there is a an unequal value transaction:
 - Many use “free” software
 - Few look for ways to give back to the community
   - Volunteer
   - Recommendations
   - Donations
   - Merchandise
   - Services
State of FLOSS?
 Projects in emergent, growth, & maturity stages
 State is Mixed
 - Enterprise recognition
 - Limited user recognition/support
 - Finances (resources) are limited (often to just one person)
Top 10 FLOSS Hall of Fam e
1.     Linux Kernel
2.     GNU Utilities & Compilers
3.     Ubuntu
4.     BSD
5.     Samba
     (Top 10 Open Source Hall of Famers. (2009). http://mstrb.us/zjn6zK)
Top 10 FLOSS Hall of Fam e
6.    MySQL
7.    BIND
8.    SendMail
9.    OpenSSH & OpenSSL
10.    Apache
Measuring FLOSS
 Through search, Google Trends
 Through search, Google Scholar
 Through investigation, Mining SourceForge.net Repository
Search is relative
 Search is a simulation;
 - By measuring “reality” we affect reality
 - It is a proxy,
   - We humanely can not understand the math involved
   - Artificial intelligence
What SEO Tells Us
 Many Thanks to Stephen O'Grady and his SEO research, which he shared: “The State of
  Open Source: Startup, Growth, Maturity or Decline?”
General trends for mature projects - Linux
Apache
MySQL
PHP
Open Source
GPL
Em erging Technologies Dom inated by FLOSS – Linux
Cloud
NoSQL
Hadoop
Google Scholar Advanced Search
 Parameters
 - “Open Source” exact phrase all in title
 - “Engineering, Computer Science, and Mathematics” subject area
 - Year to Year (eg; 2012 to 2012, 2011 to 2011, etc.)
Open Source Academic Papers by Year
900




800




700




600




500




                                                                                                                      Direct Results


400




300




200




100




  0
      2012   2011   2010   2009   2008   2007   2006   2005   2004   2003   2002   2001   2000   1999   1998   1997
“Open Source” vs “Free Software” (since 1983)

900



800



700



600



500



400



300



200



100                                                                                                                                                             Free Software Results


                                                                                                                                                              Open Source Results
  0
      2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983
Academ ic Paper Analysis
 Growth reversed in 2011, but 2012 will show new growth
 Free software has not been researched much
 - Out-published by a margin of 5 to 1 by open source.
Academ ic Paper Questions
 Has research on “open source peaked?
 Why isn't anyone researching “free software?”
 Has “open source” obscured the importance of free software?
SourceForge Research Data Archive (SRDA)
 Many tables archived from February 2005 to present
 Data includes any churn in the number of active users, projects, messages, etc.
 Observations
Monthly additions of users is slowing down
User base is STILL growing
 - Just over 3 million users
Sharp increase in the number of projects
Num ber of packages is also up.
Num ber of releases are down
Num ber of files are down.
Downloads are generally rising
 - Extreme variances are unexplained
3.6 Million in January 2009 *
Is GitHub Eating all of SourceForge's Candy?
SourceForge and GitHub Sm ackdown
 Three comparisons
 - Number of Users
 - Number of Academic Papers
 - Number of Repositories
 Round One - Number of Users:
 - SF (3 Million to 1.6 Million)
 Round Two – Academic papers
 - SF (195 to 8)
 Round Three – Repositories
 - No correlation for repositories
Project Ex ecution Assumptions
 Most projects end in failure
 A successful project organization has emerged
 FLOSS projects are similar to startups
 Execution is achieved through testing assumptions
Open Source Failure
 A project that is unable to grow a community beyond the founder.
 A project that fails to ship anything.
 Abandoned projects
Open Source Failure
 A project that is unable to grow a community beyond the founder.
 A project that fails to ship anything.
 Abandoned projects...when either of the 1 two conditions reoccurs
                                           st
SourceForge Projects
 324,000 projects
 268,554 projects with only 1 developer (83%)
 44,446 “viable” projects (14%)
Developers Per Project
Open Source Success
 Constant and synchronous communication
 Consistency in methodological development approach
 Geographical dispersion management through an extensive testing culture
 FLOSSD experience in accepting and handling the environmental limitations
Critical Success Factors
 Obligatory use of project methodology
 An extensive testing culture (Lean Startup)
 - Build Measure Learn or your competition will
 Irrelevance is your enemy
 - Mastery of Internet and Social Media marketing
 Create, nuture, and manage a viable community
An Infinite Marketplace
 Thousands of new OSS projects every month
 Thousands of new apps on Android and Apple
 A hundred thousand new e-Books
 Millions of social media updates
 - Photos
 - Videos
 - Blog entries
Irrelevance is Your Enem y

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How to organize and fund free culture projects

  • 1. How to organize and fund free culture projects Kevin Shockey Founder, Mis Tribus
  • 2. What? Free culture projects often fail due to a lack of resources.
  • 3. So What? By focusing on raising funds, a project can increase its' chances of survival
  • 4. Why m e? Computer Science, Math, Financials, and Software Development
  • 5. Why now?  Declining interest in FLOSS  Lingering confusion surrounding free software  Lack of unity, more division  Cloud computing and proprietary platforms, like iOS, are: - Reducing awareness of FLOSS foundations - Reducing interest with a superior user experience
  • 6. O'Reilly Hom e Page (06/ 16/ 2012)
  • 7. Disclaimer Some of this class Is based on theories I'm currently researching And using
  • 8. Tutorial as a Startup  Financing Freedom - “How to organize and fund free culture projects” - Slides - Handout - eBook  Supporting Materials - Background - Data - Illustrations (Graphs) - Vision for Maximum Strategy  Community
  • 9. So far...Startup Progress  Funding Free Culture: - Blog: news.financingfreedom.com - Homepage: www.financingfreedom.com - @_ff12 - Tumblr: FundingFreeCulture.Tumblr.com  One Blogger post triggers: - 3 Automated tweets on 3 different accounts - Twitter - Linked In - Financing Freedom Page on Facebook
  • 10. Assum ptions  Free Culture  Project Execution  Project Funding
  • 11. Free Culture Assum ptions  Free culture projects often fail - Never shipping - Unable to attract a community  Division makes free culture weaker - Contributors must choose - Only able to sustain two or three projects
  • 12. “Free” Assum ptions  Ambiguiety between free and open source software  In many cases there is a an unequal value transaction: - Many use “free” software - Few look for ways to give back to the community - Volunteer - Recommendations - Donations - Merchandise - Services
  • 13. State of FLOSS?  Projects in emergent, growth, & maturity stages  State is Mixed - Enterprise recognition - Limited user recognition/support - Finances (resources) are limited (often to just one person)
  • 14. Top 10 FLOSS Hall of Fam e 1. Linux Kernel 2. GNU Utilities & Compilers 3. Ubuntu 4. BSD 5. Samba (Top 10 Open Source Hall of Famers. (2009). http://mstrb.us/zjn6zK)
  • 15. Top 10 FLOSS Hall of Fam e 6. MySQL 7. BIND 8. SendMail 9. OpenSSH & OpenSSL 10. Apache
  • 16. Measuring FLOSS  Through search, Google Trends  Through search, Google Scholar  Through investigation, Mining SourceForge.net Repository
  • 17. Search is relative  Search is a simulation; - By measuring “reality” we affect reality - It is a proxy, - We humanely can not understand the math involved - Artificial intelligence
  • 18. What SEO Tells Us  Many Thanks to Stephen O'Grady and his SEO research, which he shared: “The State of Open Source: Startup, Growth, Maturity or Decline?”
  • 19. General trends for mature projects - Linux
  • 21. MySQL
  • 22. PHP
  • 24. GPL
  • 25. Em erging Technologies Dom inated by FLOSS – Linux Cloud
  • 26. NoSQL
  • 28. Google Scholar Advanced Search  Parameters - “Open Source” exact phrase all in title - “Engineering, Computer Science, and Mathematics” subject area - Year to Year (eg; 2012 to 2012, 2011 to 2011, etc.)
  • 29. Open Source Academic Papers by Year 900 800 700 600 500 Direct Results 400 300 200 100 0 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997
  • 30. “Open Source” vs “Free Software” (since 1983) 900 800 700 600 500 400 300 200 100 Free Software Results Open Source Results 0 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983
  • 31. Academ ic Paper Analysis  Growth reversed in 2011, but 2012 will show new growth  Free software has not been researched much - Out-published by a margin of 5 to 1 by open source.
  • 32. Academ ic Paper Questions  Has research on “open source peaked?  Why isn't anyone researching “free software?”  Has “open source” obscured the importance of free software?
  • 33. SourceForge Research Data Archive (SRDA)  Many tables archived from February 2005 to present  Data includes any churn in the number of active users, projects, messages, etc.  Observations
  • 34. Monthly additions of users is slowing down
  • 35. User base is STILL growing - Just over 3 million users
  • 36. Sharp increase in the number of projects
  • 37. Num ber of packages is also up.
  • 38. Num ber of releases are down
  • 39. Num ber of files are down.
  • 40. Downloads are generally rising - Extreme variances are unexplained
  • 41. 3.6 Million in January 2009 *
  • 42. Is GitHub Eating all of SourceForge's Candy?
  • 43. SourceForge and GitHub Sm ackdown  Three comparisons - Number of Users - Number of Academic Papers - Number of Repositories  Round One - Number of Users: - SF (3 Million to 1.6 Million)  Round Two – Academic papers - SF (195 to 8)  Round Three – Repositories - No correlation for repositories
  • 44. Project Ex ecution Assumptions  Most projects end in failure  A successful project organization has emerged  FLOSS projects are similar to startups  Execution is achieved through testing assumptions
  • 45. Open Source Failure  A project that is unable to grow a community beyond the founder.  A project that fails to ship anything.  Abandoned projects
  • 46. Open Source Failure  A project that is unable to grow a community beyond the founder.  A project that fails to ship anything.  Abandoned projects...when either of the 1 two conditions reoccurs st
  • 47. SourceForge Projects  324,000 projects  268,554 projects with only 1 developer (83%)  44,446 “viable” projects (14%)
  • 49. Open Source Success  Constant and synchronous communication  Consistency in methodological development approach  Geographical dispersion management through an extensive testing culture  FLOSSD experience in accepting and handling the environmental limitations
  • 50. Critical Success Factors  Obligatory use of project methodology  An extensive testing culture (Lean Startup) - Build Measure Learn or your competition will  Irrelevance is your enemy - Mastery of Internet and Social Media marketing  Create, nuture, and manage a viable community
  • 51. An Infinite Marketplace  Thousands of new OSS projects every month  Thousands of new apps on Android and Apple  A hundred thousand new e-Books  Millions of social media updates - Photos - Videos - Blog entries