The document discusses selecting appropriate materials, processes, and resources for a project by conducting research and justifying choices. It provides examples of selecting a logo file type and color profile, producing the logo, choosing a font, and considerations for formatting text and video files. The purpose is to plan and explain the selection of relevant elements for a project.
5. Text
Serif or sans-serif Standard or non-standard?
Communication or Decoration Saved as text or image?
Reading Level Search Engine Optimisation
(SEO)
Will people read it?
Printed or screen?
Colour?
RGB or CKMY Anti-aliased?
Readability
Fonts
6. Processes
Are the way in which you work to perform any function.
Eg, if you have an image that needs to be on the
computer, you can scan it, take a photo of it, draw it by
hand, or using graphics tablet, use a digital pen....how
will you decide what to do?
11. Selection and Justification:
Logo
Option Selectio Justification
s n
Logo File Type Jpeg Gif Although Gif has limited colour
Gif pallete, in this situation, where we
PNG will use limited colours, this
Psd limiting factor is irrelevant. Gif
produces better sharp lines than
jpeg for images of this type. PSD
is not a suitable iamge type as it
is not standardised enough. PNG
would be another suitable option,
as it has similar features to gif,
however, is not as standardised
as gif. Therefore, since gif would
produce a better quality, sharper
image, which is highly
standardised, this format will be
12. Options Selection Justification
Logo A analogou Although the Contrasting colour
Colour (analogous) s scheme seems to be more fun,
B the analogous theme is more
(Contrasting proffessional and easier to view.
) Most people (90%) that we
surveyed regarding this
preffered the analogous one
over the contrasting. As part of
our SOI, one of our goals was to
appear proffcessional, and in
line with this, the analgous logo
scheme is more suitable.
analogous Contrasting
Images from Beaird, J (2007) Principles of Beautiful Web Design, Site Point
13. Options Selection Justification
Logo CYMK RGB As most of the companys
Colour RGB business is done online, with
Profile little in print, RGB is a more
appropriate colour profile, due to
its’ closer reflection of colours on
computer monitors than CYMK,
which is designed more for print.
For those elements that are
printed, we will still stay with
RGB, as we do not want to have
two different colour versions of
our logo for practical usage
reasons. Since most of our
business is online, the slight
improvement in quality of colour
by using CYMK for print is not
relevant to us. RGB will be used
whenever the logo is used.
Images from Beaird, J (2007) Principles of Beautiful Web Design, Site Point
14. Options Selection Justification
The Draw by Draw in Illustrator is the best option here,
production hand and illustrator as it creates the best solid line
of the logo scan vector art. A sketch will be drawn
Draw in for communication and as a
illustrator template for the higher quality
Draw in illustrator file, which will be
photoshop imported into illustrator to trace
by hand. This will be done as
this allows us to more freely and
easily focus on design in the
process of hand drawing.
Tracing this in illustrator allows
for better reproduction of straight
lines, and will look more
proffessional than a sketch, and
will also be better for production
of text.
Images from Beaird, J (2007) Principles of Beautiful Web Design, Site Point
15. Options Selection Justification
Text Use existing Create Creation of our own font will
font own font allow us to get the exact font
Create own that we need. Since our logo is
font what people will recognise of our
company, the text is a major
contribution to that, and we want
the text to be recognisable to our
company (like the Disney font is
to disney)
Process of Font Lab Font Allows more control over font
creating Studio Forge creation than the online font
font (US$600) generator, and FontLab,
Font Forge although industry standard, is
(free) beyond the budget for this
Online Font project.
Generator
(http://www.yourfonts.
com/ $15)
Images from Beaird, J (2007) Principles of Beautiful Web Design, Site Point
18. Why?
Conducts and explains a wide range of relevant
research, justifying the selection of appropriate
materials, processes, technologies and
resources
S
19. The BOS marker
should…
S Know exactly how you plan to do
your project
23. When formatting text for a website a developer must
use a font size that is easy to read and not too small.
They must also consider the font colour as it may be
hard to read against certain background colours.
Font types may not be available to some users, so a
common font type is safer to use. Some font types can
be hard to read unless large in size. Use a font type
that is easy to read in a small font size, preferably in
serif fonts, as it is easier to read on screen
24.
25. Breaching copyright – both customer and video store
must follow copyright laws to avoid liability and
possible prosecution. Recognition of the artist and
owners of copyright materials should be sought by
obtaining permission. Loss of profits of the rightful
owners. Loss of profits for artists, owners, industry
Copyright laws/permission/theft Recognition of artists
work
26.
27. File formats could be incompatible (specific
players/software) Resolution (eg HDV) sizes could
result in large file sizes (slow streaming or download
speeds) Files sizes of all video files will add up and
require large amounts of storage.
Resolution and screen size eg standard definition
screen compared to HDV widescreen Video codecs
Internet bandwidth Video file types. OS compatibility
(eg wmv not available for Apple) Browser compatibility