Shraddha Sorte

San Francisco Bay Area United States

Product Design at TiVo

Design

I have over 10 years of experience building and more importantly 'shipping' award-winning products both in enterprise and consumer space, across various platforms and devices. I work with cross-functional teams (product management, marketing, engineering, sales, tech writers, qa) to simplify complex workflows, not just limited to the UI but across all touch points the user/customer interact —concepting design ideas & user flows, to site maps & wireframes / mockups, and pixel-pushing through the aesthetics, often connecting the dots and bridging any gaps for various product lines, ensuring that they function coherently in the ecosystem, reflecting a consistent & unified brand message. Th.