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Magnetic Branding with Social MediaA Systematic Approach to Client Attraction Tasha “TC” Cooper Coleman, Esq. | CEO of UpwardAction® www.UpwardAction.com | 1 (800) 753-6576
Building a Magnetic Brand with Social Media Where are my clients? What are they saying about me? What do I want them to say? How do I bridge the gap? 2 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
Getting Started Define Business Objective(s) Develop Strategy Implement Monitor Results Measure Success Adjust As Needed 3 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
* Listen * Engage * Influence 4 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
Listen * Engage * Influence P A P M Strategy People Action Places Message 5 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
LISTEN 6 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
THREE THINGS TO KNOW What is your target market complaining about? What is your target market saying about your competitors? What is your target market saying about you? 7 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
FIVE WAYS TO LISTEN Use Google Alerts Use TweepBeep Use Gist.com Use Google Reader Use http://search.twitter.com 8 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
ENGAGE 9 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
Making the Connection Inform Educate Inspire Motivate Call to Action 10 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
GIVE ** GIVE ** GETCREATE GREAT CONTENT & Strategically Distribute Share15 Tips Related to Your Industry during a two week period (e.g., one per day). Share four events hosted by your colleagues or affiliate associations during a four week period (e.g., one per day). Share four announcements related to your business during a four week period (e.g., one per day). 11 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
THREE WAYS TO ENGAGE Use Hootsuite to automate and post-date select updates. Use Ping.fm to automate corporate announcements. Monitor TweetBeepand Google Alerts daily. Engage with others on social networks at least three times per week in 30 minute segments. 12 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
INFLUENCE 13 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
5 Ways to Influence Share information on document share social networks (e.g, Slideshare.com, Box.net, ScribD.com). Share information in your electronic newsletter. Share information on Internet radio shows. Share information on video share sites. Share information on photo-share sites. 14 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
Manage Your Time 15 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
Time Management Get clear about your goals. Business Objectives Language https://adwords.google.com/select/KeywordToolExternal Bring information to you. http://ww.google.com/alerts http://www.tweetbeep.com http://www.google.com/reader Automate, strategically. http://www.Hootsuite.com http://www.Ping.fm 16 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
Ready to harness the power of social marketing and experience explosive success in your business? Our Online Business Marketing Blueprint will teach you exactly how to get started. Your copy is waiting … http://upwardaction.com/OnlineBusinessMarketingBlueprint 17 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
www.UpwardAction.com © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576 18

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Small Business Development.Ppt

  • 1. Magnetic Branding with Social MediaA Systematic Approach to Client Attraction Tasha “TC” Cooper Coleman, Esq. | CEO of UpwardAction® www.UpwardAction.com | 1 (800) 753-6576
  • 2. Building a Magnetic Brand with Social Media Where are my clients? What are they saying about me? What do I want them to say? How do I bridge the gap? 2 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 3. Getting Started Define Business Objective(s) Develop Strategy Implement Monitor Results Measure Success Adjust As Needed 3 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 4. * Listen * Engage * Influence 4 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 5. Listen * Engage * Influence P A P M Strategy People Action Places Message 5 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 6. LISTEN 6 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 7. THREE THINGS TO KNOW What is your target market complaining about? What is your target market saying about your competitors? What is your target market saying about you? 7 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 8. FIVE WAYS TO LISTEN Use Google Alerts Use TweepBeep Use Gist.com Use Google Reader Use http://search.twitter.com 8 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 9. ENGAGE 9 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 10. Making the Connection Inform Educate Inspire Motivate Call to Action 10 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 11. GIVE ** GIVE ** GETCREATE GREAT CONTENT & Strategically Distribute Share15 Tips Related to Your Industry during a two week period (e.g., one per day). Share four events hosted by your colleagues or affiliate associations during a four week period (e.g., one per day). Share four announcements related to your business during a four week period (e.g., one per day). 11 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 12. THREE WAYS TO ENGAGE Use Hootsuite to automate and post-date select updates. Use Ping.fm to automate corporate announcements. Monitor TweetBeepand Google Alerts daily. Engage with others on social networks at least three times per week in 30 minute segments. 12 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 13. INFLUENCE 13 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 14. 5 Ways to Influence Share information on document share social networks (e.g, Slideshare.com, Box.net, ScribD.com). Share information in your electronic newsletter. Share information on Internet radio shows. Share information on video share sites. Share information on photo-share sites. 14 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 15. Manage Your Time 15 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 16. Time Management Get clear about your goals. Business Objectives Language https://adwords.google.com/select/KeywordToolExternal Bring information to you. http://ww.google.com/alerts http://www.tweetbeep.com http://www.google.com/reader Automate, strategically. http://www.Hootsuite.com http://www.Ping.fm 16 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 17. Ready to harness the power of social marketing and experience explosive success in your business? Our Online Business Marketing Blueprint will teach you exactly how to get started. Your copy is waiting … http://upwardaction.com/OnlineBusinessMarketingBlueprint 17 © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576
  • 18. www.UpwardAction.com © 2010 UpwardAction | www.UpwardAction.com | 1 (800) 753-6576 18