8. ✤ EMPIRE is the premier movie destination, providing
indispensable insight into cinema, both blockbusting
and classic.
✤ Online, in-print and via app EMPIRE’s unparalleled
access has led to world-beating exclusives such as
the first look at Heath Ledger’s Joker, to
extraordinary access to Steven Spielberg who guest
edited our 21st birthday issue, to George Lucas’s
backyard in the run up to Indiana Jones and the
Kingdom of the Crystal Skull
✤ After 20 years of being the world’s best movie
magazine, last year saw EMPIRE become the
biggest movie magazine in the world. This
international domination – outselling all of its rivals
globally by an average of 2 to 1 – is down to
EMPIRE’s continued commitment to delivering movie
fans the greatest monthly experience, telling them
which movies to get excited about and why.
✤ EMPIRE is a truly multi-platform brand, using
magazine, online and apps to connect with 1.4
million of the smartest film fans on the planet.
Reaching consumers with high disposable incomes,
EMPIRE readers are early adopters, media-savvy
and invest in technology.
9. Empire is the world’s largest movie magazine
1Unrivalled access to iconic, A-List film talent, giving
advertisers the opportunity to position themselves
alongside influential brands and personalities
2World exclusives on the biggest and most exciting new
films
3Authorative coverage on all aspects of home
entertainment:
DVD,TV, games, hardware etc.
4Dominates the uK film market with 68% circulation
share, outselling its nearest competitor by 93,000
copies.
5Unprecedented loyalty and trust – 70% of readers buy
every issue.
6Empire has over 50,000 subscribers - this is up over
25% y-o-y. Empire has more subscribers than it’s
nearest rival sells copies on the newstand.
✤The magazine, empireonline.com and our international
editions now reach over 2.5 million of the most
dedicated movie fans on the planet.
10. ✤ You should consider which
type of film magazine would
be most suitable for your target
audience.
19. Have a look at the Sight and Sound site for DPS of reviews and articles
Date
20. ✤ Points to consider when analysing reviews:
✤ from whose point of view is this written from?
✤ what is the purpose? persuade, inform, educate,
entertain?
✤ you must analyse the discourse.
✤ what is the language like?
21. ✤ format (print magazine rather than online)
✤ house style
✤ brand identity
✤ lexical cohesion
✤ lexicon of words
✤ expert terminology
✤ postmodernism, references to other sources, films,
work by other directors, art, music, travel...
22. ✤ When analysing use two step approach:
✤ denotation
✤ connotation
✤ in terms of key concepts;
✤ LIAR & Genre
✤ & codes, of gesture, posture, clothing, eye contact,
costumes, mise-en-scéne, colour, typography.
23.
24.
25. ✤ Institution
✤ WHo publishes this magazine and what kind of brand
are they promoting?
✤ Hollywood blockbuster or indie, European, short
films?
30. ✤ Aim to complete at least three examples.
✤ Try to choose two very different editions and then one
which is very similar to how to how you hope yours to
be.
✤ Again, vary the format in which you present this work
but please bear in mind, the standard of analysis
should be much higher than that of your foundation
portfolio.