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SHUBAM SHARMA
8614M111
MBA 2ND YEAR
APIIT SD INDIA ,PANIPAT
Advertising provides a direct line of communication
to your existing and prospective customers about
your product or serv...
Brand Advertisement
Local Advertisement
Direct Response Advertisement
Directory Advertisement
Political Advertisement
Inst...
Brand Advertising
refers to promotional
technique where
product is not
promoted but brands
are promoted
Advertising that is
done on a local basis to
a local merchant or
business, opposed to
regional or national
advertising.
Promotional method in which a customer is to
respond immediately and directly to the advertiser,
through the use of a 'de...
Advertising that
appears in a specific
type of directory . A
popular example of
directory advertising is
those companies ...
In politics, campaign
advertising is the use of
an advertising campaign
through the media to
influence political
debate, ...
 Institutional
advertising is to build
a positive image and to
generate goodwill
about a particular
industry, rather than...
Retail Advertising
refers to advertising
for the retail business,
in connection of the
private business of
branches. The b...
Marketing efforts directed
toward other businesses rather
to individual consumers.
Business-to-business
advertising may in...
 Public Service Advertisements
are primarily designed to
inform and educate rather
than sell a product or service.
The go...
Interactive Advertising refers to promotional
techniques that include an
element of feedback from those to whom the
advert...
Presentation on types of advertising
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Presentation on types of advertising

MEANING AND TYPES OF ADVERTISING

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Presentation on types of advertising

  1. 1. SHUBAM SHARMA 8614M111 MBA 2ND YEAR APIIT SD INDIA ,PANIPAT
  2. 2. Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The purpose of advertising is to: Make customers aware of your product or service. Create a desire for your product or service Enhance the image of your company Announce new products or services
  3. 3. Brand Advertisement Local Advertisement Direct Response Advertisement Directory Advertisement Political Advertisement Institutional Advertisement Retail Advertisement Business To Business Advertisement Public Service Advertisement Interactive Advertisement
  4. 4. Brand Advertising refers to promotional technique where product is not promoted but brands are promoted
  5. 5. Advertising that is done on a local basis to a local merchant or business, opposed to regional or national advertising.
  6. 6. Promotional method in which a customer is to respond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement. Examples: Toll-free telephone number ,or on the internet.  Hotspot to click.
  7. 7. Advertising that appears in a specific type of directory . A popular example of directory advertising is those companies that place ads in the Yellow Pages directory.
  8. 8. In politics, campaign advertising is the use of an advertising campaign through the media to influence political debate, and ultimately, voters.  These ads are designed by political consultants and political campaign staff.
  9. 9.  Institutional advertising is to build a positive image and to generate goodwill about a particular industry, rather than to promote sales.
  10. 10. Retail Advertising refers to advertising for the retail business, in connection of the private business of branches. The best examples are department stores and supermarkets.
  11. 11. Marketing efforts directed toward other businesses rather to individual consumers. Business-to-business advertising may involve the promotion of products such as copier machines, or services such as human resources consulting or logistics, that are primarily designed for businesses.
  12. 12.  Public Service Advertisements are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem. However, sometimes money is solicited, although usually not for profit.
  13. 13. Interactive Advertising refers to promotional techniques that include an element of feedback from those to whom the advertisements are directed. This feedback gives the advertiser analytical data that can be used to improve the advertising methods being employed.

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