Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Mobile marketing
1. Leveraging the power of Mobile Marketing for brands Mobile Monday, Mumbai 9 th April 2007 THE NEXT ITERATION
2. About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs. Source: GSM World
3. “ Worldwide over 350 billion text messages , are exchanged across the world’s mobile networks every month” Source: GSM World
4. Mobile reaches where other media cannot! Feb 2007 Mobile Subscriber data – 203mn
5. 10 million GPRS users?! “… About 15 per cent of the mobile phone subscriber base in India (140 million users) is on the GPRS platform that enables such applications…". Source: The Hindu
6. “ Mobile is already a platform, but the consensus was that leveraging the power of the web, integrating web services into the mobile medium is the future of mobile.” Mobile2.0 Conference
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11. The problem with traditional advertising is that it's a "disconnected" process
32. Trend #4 Communities will the way to build engagement – Generation C “ The population that is always in contact with friends and colleagues and trust them more than your branded messages “
34. By 2011, global advertising industry will be close to $600B. Can mobile start to increase its revenue share from its current levels of less than 0.2% to 2-5% by then?
