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Seocamp day Toulouse - Yannick Gaultier - sh404SEF: SEO, Analytics, Social and performance

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Seocamp day Toulouse - Yannick Gaultier - sh404SEF: SEO, Analytics, Social and performance

  1. 1. sh404SEFSEO, Analytics, Social, Perf SEO Camp day - Toulouse Yannick Gaultier 10.11.12
  2. 2. sh404SEF, cest quoi ?  Une extension Joomla!  Tout ce qui peut améliorer le référencement naturel d’un site Joomla !  Ajoute des fonctions  Corrige quelques défauts 2
  3. 3. sh404SEF, cest quoi ?  Développée depuis fin 2005  Extension GPL commerciale  Distribuée par Anything Digital 3
  4. 4. sh404SEF, cest quoi ?4 axes  URL, meta données, manuel et auto  Analytics  Social  Performance Point & click  Jamais de modif de code 4
  5. 5. sh404SEFen pratique 5
  6. 6. En pratique, URL SEF  sh404SEF crée et gère des URL  meilleure structure  modifiables  gestion contenu dupliqué  ... 6
  7. 7. En pratique, URL SEF  Joomla : /utiliser-joomla/utiliser-extensions/composants/composant-contact  sh404SEF : /Composants/composant-contact.html 7
  8. 8. En pratique, URL SEF  url modifiable  saisie url canonique  shURL  QR code  balise Titre, description, robots  pour TOUTES les urls 8
  9. 9. En pratique, URL SEF  saisie de redirections 301 (pour les url qui ont changé)  automatique si modifié par sh404SEF 9
  10. 10. En pratique, URL SEF  saisie open graph data par url  Valeurs par défaut dans certains cas 10
  11. 11. En pratique, URL SEF  urls dupliquées : évitées totalement  Gestion automatique, modifiable manuellement 11
  12. 12. En pratique, balises HTML  saisie multiple titre et description  Import/export vers tableur ou autre 12
  13. 13. En pratique, balises HTML titre de page 13
  14. 14. En pratique, balises HTML meta description 1) pas dinfluence sur positionnement 2) quelquefois affichée 14
  15. 15. En pratique, shURL  url courte, redirige vers url longue  Votre propre domaine, pas bit.ly ou goo.gl  utilisateur sait où il va 15
  16. 16. En pratique, pages 404  toujours un code derreur 404 !  Garder le visiteur !  suggérer des pages similaires 16
  17. 17. En pratique, pages 404 17
  18. 18. En pratique, pages 404 18
  19. 19. En pratique, site mobile  détection visiteurs sur mobile  changement automatique de template  Bing/Google préconisent de garder la même URL pour fixe/mobile 19
  20. 20. En pratique, sécurité  Securité = SEO : meilleur moyen de disparaître des résultats est dêtre infecté ou spammé 20
  21. 21. En pratique, Analytics  pas de SEO sans mesure des résultats  directement dans ladmin. Joomla !  données supplémentaires, vitesse, mémoire,  Utilisateurs loggués 21
  22. 22. En pratique, Analytics  détails des interactions "sociales" 22
  23. 23. En pratique, intégration "Sociale"  génération des boutons automatique  ou sur des "balises" dans les articles, modules, produits boutiques, etc  nombreux réglages par bouton  connecté à lAnalytics 23
  24. 24. En pratique, intégration "Sociale" 24
  25. 25. En pratique, Performance  mise en cache disque des données sh404SEF  mise en cache mémoire : apc, memcache  query cache pour toutes les requêtes Joomla! 25
  26. 26. FIN(the end) 26

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