After finishing the web summit and we wanted to check out the local atmosphere in Dublin. So we decided to test our concepts with local people and study the cosmopolitan behavior of the city’s commoners. Goal is to get 10 different people from different countries to listen to our concept and give support. If they liked the Arbunize concept enough within the time we were talking to them, we would ask them to become our ambassadors with a quick photo for our website. Add your face to our wall - http://arbunize.com/8-step-branding-exercise/

1. BRAND Hunt
Dublin city

2. After we finished the web summit we wanted to check out the social atmosphere in Dublin. So we decided to test our concepts with local people and study the cosmopolitan behavior of the city’s commoners.

3. TEAM
1.Rodrigo Moreira
2.RenamSavio
3.Junior Campos
4.Shivam Dhawan

4. SETUP
1.Intro cards with a punch line,
2.Aprinted article explaining the concept,
3.A professional camera,
4.Some T-shirt give-aways,
5.A red umbrella and
6.Abird house.

5. GOAL
Get 10 people from different countries to listen to our concept and give support. If they liked the Arbunizeconcept enough within the time we were talking to them, we would ask them to become our ambassadors with a quick photo for our website.
Dublin City center is the heart of the city with a lot of crowd moving. It is a common meeting spot for people. We planned to ask people who seemed to be waiting for someone and had time to talk to us. Dressed up in our ‘Keep Calm’ T shirts, we asked people if they would have time to listen to our project.
They didn’t know about any incentive to do this till we had already sold the concept to them and thereafter while leaving… we handed them our ArbunizeT-shirts with a note of thanks.
Full Story
SOCIAL EXPERIMENT

6. RESPONSE
in 3 hours, we spoke to about 100 passer-bysand gave out our material to interested individuals. We distributed about 120 Intro cards and 35 articles.

7. BRAND
…And Here are our
ambassadors

8. Rodrigo BRAZIL
I understand the value of a

9. Sam
AUSTRALIA
I understand the value of a

10. Adam
ENGLAND
I understand the value of a

11. Sarah
IRELAND
I understand the value of a

12. Matthew AUSTRALIA
I understand the value of a

13. Rossana
ITALY
I understand the value of a

14. Simone
ITALY
I understand the value of a

15. Chun Li
CHINA
I understand the value of a

16. Aina
SPAIN
I understand the value of a

17. Yong
South Korea
Yong
South Korea
I understand the value of a

18. Linqi
CHINA
I understand the value of a

19. Maria
BRAZIL
I understand the value of a

20. Joana
PORTUGAL
I understand the value of a

21. Jono
PORTUGAL
I understand the value of a

22. Kamil
POLAND
I understand the value of a

23. MY
Shivam
INDIA

24. MY
Shivam
INDIA
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25. THANKS
Add yourself to our walland show your support RBUNIZE