D.I.Y.guide to
Personal Branding

The Wikipedia definition of brand
begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”

The Wikipedia definition of brand
begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”

NameLogoSloganDesign

NameLogoSloganDesign

Awareness

AwarenessTrust

AwarenessTrustPerception

AwarenessTrustReputationPerception

BRANDS ARE BORN OFEXPERIENCE AND
REFLECTTRUST

IT IS A MEASURE OFREPUTATION

PERCEPTIONS IN THE MINDOF A
CONSUMER.

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“A brand is the sum
of all feelings, thoughts and recognitions – positive and negative –that people in the target audience associate with a company, a product or service.” -Steve McNamara, AdCracker.Com

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“A brand for a company
is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos

MakingCoffeeServingWaterAeratedColaStitchingPants

The basic offering isn’t the
hard stuff

UniqueIDEASHUGEIMPACTTHATCREATE

UniqueIDEASHUGEIMPACTTHATCREATE
Unique
IMPACT

In 1891, AsaGriggs Candlerinvented the
most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug. Full StoryDid You Know? A j

In 1872, Strauss received a
letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know? Full Story

More solid brands mean strong
identitiesboth for the products and for the people using them. –Jeff Bezos

Their identityserves as a key
differentiator

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“We choose one over the
other on the basis of our ‘perception’ of its reputation” –Shivam Dhawan

Perceptions are verbs:

“Apple Thinks Different IBM Solves
Nike Exhorts Virgin Enlightens Sony Dreams…” -Jean Marie Dru, Disruption

Just like PERSONALITIES

Personal brands allow individuals to
differentiate themselves by consistently articulating and leveraging theirunique value proposition

BRANDINGDo It Yourself

What is yourBRAND?

What we DO defines US
I do

THISISWHATWE DO

Awareness
Who we are

Trust
Our credentials, experience

Reputation
Our skills, achievements

Perception
Interests, personal details

Build your uniqueBrand Portfolio I
am

BrandingToolkit
Reference
CV
Portfolio

Your Online Profiles www Yu
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Your PR channelsWtojn

Ask others about yourBRAND

Review, Referral, Recommendationh

Tag, Mention, Location@#

Differentiate yourBrand Portfolio
I Brand

WHAT di I DO? WHO
do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) _______________ = YOU: The Brand

wwwWebsiteLinkedinYulBloggerGoogleg

DO it good and the
CREDITS will follow

“Do what you want to
be famous for Because you are famous for what you do” -KristianAnderson

WHAT you do matters HOWyou
do it is important WHYyou do it is critical

it’s

So, what problems are you
solving in this world?

Takeaways: We need not be
doing Hard stuff, but we need to be doing the stuff we do… harder!

Takeaways: We need not be
doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.

Takeaways: We need not be
doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical

Takeaways: We need not be
doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical Branding is Not about self promotion, it is about self differentiation

Takeaways: We need not be
doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical Branding is Not about self promotion, it is about self differentiation Not about how many people know you but how do they know you

BUILD YourIdentity!
Starting HEREnow…

MYBRAND
SHIVAM DHAWAN

MYBRAND
SHIVAM DHAWAN
Connect -

MYBRAND SHIVAM DHAWAN Connect -
Or just say Hi!

THANKS Add yourself to this
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