Personal branding - do it yourself

Shivam Dhawan
Shivam DhawanChief Strategist à GetBoarded Technologies
D.I.Y.guide to 
Personal Branding
The Wikipedia definition of brand begins with 
“Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
The Wikipedia definition of brand begins with 
“Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
NameLogoSloganDesign
NameLogoSloganDesign
Personal branding - do it yourself
Awareness
AwarenessTrust
AwarenessTrustPerception
AwarenessTrustReputationPerception
BRANDS ARE BORN OFEXPERIENCE 
AND REFLECTTRUST
IT IS A MEASURE OFREPUTATION
PERCEPTIONS 
IN THE MINDOF A CONSUMER.
SEARCH
COPY
“A brand is the sum of all feelings, thoughts and recognitions – positive and negative –that people in the target audience associate with a company, a product or service.” 
-Steve McNamara, AdCracker.Com
Personal branding - do it yourself
Personal branding - do it yourself
a
Personal branding - do it yourself
“A brand for a company is like a reputation for a person. 
You earn reputation by trying to do hard things well.” 
–Jeff Bezos
MakingCoffeeServingWaterAeratedColaStitchingPants
The basic offering isn’t the hard stuff
UniqueIDEASHUGEIMPACTTHATCREATE
UniqueIDEASHUGEIMPACTTHATCREATE 
Unique 
IMPACT
In 1891, AsaGriggs Candlerinvented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on. 
In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. 
In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug. 
Full StoryDid You Know? 
A j
In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets 
Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know? 
Full Story
More solid brands mean strong identitiesboth for the products and for the people using them. 
–Jeff Bezos
Their identityserves as a key differentiator
Ga 
tk 
K d 
6 8h 
f @ O 
Pw 
+ $ , 
QWTM
“We choose one over the other on the basis of 
our ‘perception’ of its reputation” 
–Shivam Dhawan
Perceptions are verbs:
“Apple Thinks Different 
IBM Solves 
Nike Exhorts 
Virgin Enlightens 
Sony Dreams…” 
-Jean Marie Dru, Disruption
Just like PERSONALITIES
Personal branding - do it yourself
Personal branding - do it yourself
Personal branding - do it yourself
Personal brands allow individuals to differentiate themselves 
by consistently articulating 
and leveraging theirunique value proposition
BRANDINGDo It Yourself
What is yourBRAND?
What we DO defines US 
I do
THISISWHATWE DO
Awareness 
Who we are
Trust 
Our credentials, experience
Reputation 
Our skills, achievements
Perception 
Interests, personal details
Build your uniqueBrand Portfolio 
I am
BrandingToolkit 
Reference 
CV 
Portfolio
Your Online Profiles 
www Yu l g
Your PR channelsWtojn
Ask others about yourBRAND
Review, Referral, Recommendationh
Tag, Mention, Location@#
Differentiate yourBrand Portfolio 
I Brand
WHAT di I DO? 
WHO do I do it FOR? 
HOW am I UNIQUE? 
(WHERE do I do it?) 
_______________ 
= YOU: The Brand
wwwWebsiteLinkedinYulBloggerGoogleg
DO it good and the CREDITS will follow
“Do what you want to be famous for 
Because you are famous for what you do” 
-KristianAnderson
WHAT you do matters 
HOWyou do it is important 
WHYyou do it is critical
Personal branding - do it yourself
it’s
So, what problems are you solving in this world?
Takeaways: 
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
Takeaways: 
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder! 
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
Takeaways: 
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder! 
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. 
What you are doing matters >> How you are doing it is important >> Why you doing it is critical
Takeaways: 
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder! 
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. 
What you are doing matters >> How you are doing it is important >> Why you doing it is critical 
Branding is Not about self promotion, it is about self differentiation
Takeaways: 
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder! 
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. 
What you are doing matters >> How you are doing it is important >> Why you doing it is critical 
Branding is Not about self promotion, it is about self differentiation 
Not about how many people know you but how do they know you
Personal branding - do it yourself
BUILD YourIdentity! 
Starting HEREnow…
MYBRAND 
SHIVAM DHAWAN
MYBRAND 
SHIVAM DHAWAN 
Connect -
MYBRAND 
SHIVAM DHAWAN 
Connect - 
Or just say Hi!
THANKS 
Add yourself to this walland show your support RBUNIZE
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