Mr. Sahil Units sold: 200 Sales: 40 lakhs Offer: 10% cashback on all Samsung mobiles

1. OBJECTIVE
The objective of the research was to
find out the various offers given by
Mobile Phone Companies during the
festival period and its effect on the
Volume of sales.

2. "Inspire the World, Create the Future"
SHWETNSHU GUPTA
MBA-49-TBS

3. INDUSTRY
CONGOLOMERATE
FOUNDED
1938
FOUNDER
LEE BYUNG- CHUL
HEADQUARTERS
SAMSUNG TOWN- SEOUL -SOUTH KOREA
AREA SERVED
WORLDWIDE
PRODUCTS
APPAREL,CHEMICALS, CONSUMER ELECTRONICS,
ELECTRONIC COMPONENTS, MEDICAL EQUIPMENT,
PRECISION INSTRUMENTS, SEMICONDUCTORS, TELECOM
EQUIPMENT

4. SAMSUNG: 40-42%
Jammu market share

5.  Samsung know that people now a days are not
offer hungry but are technology hungry
 By keeping this in mind, Samsung has launched
approximately half of a dozen its premium
products along with its 10 inch tablet.

6.  GALAXY Golden – a
premium golden coloured
flip phone specially
designed for consumers
seeking innovation &
stylish design.
 Gold has huge appeal
amongst Indian consumers
since it's a fantastic
premium stand-out
colour.
 This also means the
product needs to be niche
or super-premium.
SOURCE : SAMSUNG.COM & SMART CAFE

7. SAMSUNG is
offering consumers
innovative, yet
affordable
technology GALAXY
Trend and Star
Pro.
SAMSUNG believe
these new devices
coupled with the
innovative language
capability will
help them address
a larger set of
consumers.
SOURCE : SAMSUNG.COM

8. Note 3 + gear- enhanced viewing
experience
Samsung goal is
not just to make
great devices, but
to empower
consumers to
truly experience,
enjoy and fulfil
their busy life
with SAMSUNG
devices, like the
Note 3 and the
Gear”,
SOURCE : SAMSUNG.COM

9. Samsung has
launched the
first in the
World,
Curved Smart
Phone.
This
phone
is
named
as
Galaxy
Round.
 a test product
 limiting
production
volumes as it
doesn't expect
to sell that
many.
 In this sense, the
product can be
seen as more
like a headline
grabbing stunt
than a viable
long term
evolution of the
smartphone.
SOURCE : SAMSUNG.COM

10. Super slim and flexible experience by
2014
SOURCE : SAMSUNG.COM & DAILY EXCELSIOR NEWSPAPER

11. Galaxy Tab 10.1
SOURCE : SAMSUNG E-STORE

12. Samsung smart upgrade
offer
SOURCE : SAMSUNG.COM

13. SOURCE : SAMSUNG SMART CAFE

14. Samsung made a revolution by announcing a 10% cash
back offer on selected Galaxy devices, provided
that these purchases are made under EMI scheme
using credit/debit cards of participating banks (Axis
bank, Citi Bank and Standard Chartered bank)
SOURCE: DAILY EXCELSIOR NEWSPAPER

15. Smart: Shopping & entertainment
SOURCE : SAMSUNG E-STORE

17. Prices slashed
Source: Samsung e-store

18. ANIL COMMUNICATIONS: BAHU PLAZA
OWNER: Mr Anil
Unit sold: 130
Sales: 27 lakhs
1000-2000 off on every mobile

19. 21ST CENTURY: GANDHI NGR.
OWNER: Mr Amandeep
UNITS SOLD: 500
SALES: 50 lakhs

20. Offer by 21st Century

21. Samsung smart café: Bahu plaza
Owner: Mr Sahil Mahajan