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Generation Z: 25 Things You Need To Know

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This presentation reveals the top 20 research findings from Millennial Branding and Randstad's global Gen Z study. It's the first of it's kind and will help everyone understand what makes this upcoming generation so unique.

Publié dans : Business

Generation Z: 25 Things You Need To Know

  1. 1. Dan Schawbel, author of Promote Yourself Research in partnership with Based on the first Worldwide Study of Gen Z and Y workplace expectations.
  2. 2. Gen Z enters the workforce in 2015! Are you ready?
  3. 3. There are 23 million Gen Z’s born between 1994 and 2010.
  4. 4. They are MORE loyal than Gen Y! Gen Z expects to work for 4 companies in their lifetime (5 for Gen Y).
  5. 5. They prefer in-person communication over tech. Gen Z prefers in-person communication (51%) over emailing (16%).
  6. 6. They are more entrepreneurial than Gen Y. 17% of Gen Z vs. 11% of Gen Y want to start a business and hire others.
  7. 7. They don’t multi-task as much as Gen Y. 54% of Gen Z vs. 66% of Gen Y multi-task.
  8. 8. Instant messaging is Gen Z’s biggest work distraction.
  9. 9. Gen Z is most motivated by opportunities for advancement (34%).
  10. 10. Gen Z isn’t motivated by having a good boss (7%).
  11. 11. Gen Z believes that honesty is the most important leadership quality.
  12. 12. Gen Z chooses traditional offices over virtual ones.
  13. 13. Gen Z says people whom they work with enable their best work (61%).
  14. 14. Gen Z is more likely to personalize their work space than Gen Y.
  15. 15. Gen Z wants their managers to listen to their ideas (61%).
  16. 16. Gen Z spends the most time personally/professionally on Facebook.
  17. 17. Gen Z says healthcare coverage is the #1 employee benefit.
  18. 18. Gen Z wants companies to have a wellness program (40%).
  19. 19. Gen Z wants their companies to give back to the community (>1/3).
  20. 20. Gen Z says that technology allows them to answer questions faster.
  21. 21. Gen Z feels that cross-functional projects would make them more successful.
  22. 22. Gen Z is most influenced by their parents (47%).
  23. 23. Gen Z wants to work with hardworking colleagues.
  24. 24. Gen Z wants to work with experts in different fields (54%).
  25. 25. Gen Z feels that stress is the biggest obstacle to work performance.
  26. 26. Gen Z says their best attribute is their positive attitude (78%).
  27. 27. Promote Yourself New Expanded Paperback Edition Order on Amazon DanSchawbel.com Subscribe to Dan’s newsletter Randstad.com Find a job