2. What is balanced scorecard?
It was developed to communicate the multiple linked
objectives that companies must achieve to compete on the
basis of innovation, not just tangible physical assets
It translates the mission and strategy into objectives and
measures, organized into four perspectives
3. Strategies
Financial perspective
Customer perspective
Internal business perspective
Learning and growth perspective
4. Financial perspective
Measures the financial performance and economic actions
It indicates whether the company’s strategy , implementation
and execution are contributing to the bottom line customers
Related to: profitability, EVA, sales growth, generation of
cash flows
5. Customer perspective
Identifying customers market segments
Measuring the performance in the market segments
Measures like customer satisfaction, customer retention ,new
customer acquisition, customer profitability, market and
account share in segment
Attributes that organizes the value proposition
Product and service attributes
Customer relationship
Image and reputation
6. Internal business process perspective
Identifies the critical internal process in which organizations
must excel.
Deliver the value proposition that will attract and retain
customers in targeted market segments
Satisfy shareholder expectation of excellent financial returns
7. Generic value chain model
Customer
Need
identified
Innovation
cycle Operations Post sales
cycle Service
cycle
Customer
Need
satisfied
8. Learning and growth perspective
Identifies the infrastructure that the organization must build to
create long term growth and improvement
Three principle sources
People
Systems
Organization
Reskilling employees, enhancing information technology and
systems, aligning organizational procedures and routine
10. Strategic customer objectives
Offer customized value proposition to targeted customer
segments
Define proposition through different customer values
Understand the economic fulfilling various propositions
Target customers whose value propositions can be fulfilled
profitably
Differentiators act
Perform consistently in the eyes of the customer
Service customers expediently
Eliminate mistakes
11. Internal business objectives
Innovation
Make the market
Create the product
Delivery
Market and sell
Distribute and service
12. Learning and growth objectives
Creating information assets
Reskilling: strategic job and competencies
Accountability and reward linkage
Focus our resources
13. Linking of multiple score card measures into a single
strategy
Cause and effect relationship
Performance drivers