2. Contents
Profile………………………….…..
• Credentials
• Firsts
• Mobilizing brands
• Partners
Capabilities………………………..
• Development overview
• Approach
• Development expertise
• Technology delivery
Why us………………………….…..
Case studies…………………..…..
Working together……………..…..
The Indian Advantage………..…..
• Creative
• Cost
• Success stories
Contact………………………….…..
3. 3
Who are we?
• Dedicated mobile practice in
India since 2007
• India’s largest mobile hub with
many firsts to our credit
• Specialist in mobile
advertising, application
development, mobile web site
creation and HTML5 mobile ad
units
• Market leaders with over 55%
share in India
• Preferred partner status with
over 25 companies
3
13 Global
Awards
77Domestic
Awards
10. 10
Expert
Team
Global
Experience
Developers with
experience in
working on
projects across
the globe.
Cost
Advantage
Experienced
and dedicated
hub with state
of the art
mechanisms
and tools for
project delivery
with effective
off-shore
model.
Why us?
Specialists
Partners include experts
recommended to advertisers
by Apple & preferred
developer consultant for
Facebook India. Partners
having ISO9001:2008,
audited by BMTRADA
Cert(UKAS) and experience
working with Fortune500,
Global2000firms.
India holds a major
share in the
technology
outsourcing market
and is established
as a hub for quality
work at flexible
costs
13. 13
India
• Over 2.5 million young Indians graduate every year that makes the world’s largest
pool for talented workforce
• The Indian talent is also highly creative due to the influence of India’s rich culture
and art
• Every major city in India has art schools that produces finest creative minds
• Indian creative and technical minds could be seen anywhere from Google to
Microsoft to Facebook and startups as well
• Influenced by the new and exciting opportunities in digital space, more youngsters in
India are getting in to the space
reative Development Opportunities
13
15. 15
India
• India holds a major share in the global outsourcing market and established as
a hub for quality work at flexible costs
• India is also the world’s largest technology outsourcing hub and technology
solutions are readily available at a multi open source level, hence there is an
inherent cost benefit.
he cost benefit
15
17. 17
India
• Lenovo has moved worldwide marketing services such as creative
development to a new hub it has established in Bangalore, India. Lenovo decided
to establish this operation in India because of the availability of high quality talent
in India.
• Zynga opened their creative studio in India to conceptualize and develop
games for global markets, and plans to double its staff here as well to take the
count to 200. Since Zynga saw creative talent in India and were the first amongst
the popular web-startups to actually start a development center in India.
• MSL group, after finding the Indian talent and the cost advantage in the
creative development, especially in digital space, created a APAC hub
MSLGROUP CREATIVE+.
uccess stories
17
20. Ford Virtual Test Drive
TML 5 Ad unit
hallenge
Ford Figo is not a new car, it’s a refreshment of the
earlier model. How best to show case the new
features the car has to offer and bring out the USP
of the car against competition in the cluttered small
car segment
Solution
Virtual test drive experience on the device. During
driving key features of the car are highlighted in an
engaging and interactive fashion
•360 degree views, colorizer, blogger reviews to
share test drive experience, click to dealer location
esults
•High engagement with the unit: Time spent on the
unit 2.35 secs
•CTR upwards of 1.5%
Video
https://www.youtube.com/watch?v=7Dq6Gh7mLTI
20
21. 21
Kingfisher
TML 5 Ad unit
hallenge
The brands objective was to
highlight Kingfishers
association with 6 IPL teams
and drive the brand message
of being “ King of Good times”
effectively
21
Solution
Good old book cricket game
on mobile was brought alive ,
targeting youth on
entertainment and cricket
genres. HTML5 banner with the
all the game logic and
functionalities
Results
• Over 140,0000 games
played in less than 3 weeks
• 75000 shared on FB
• Average time spent on the
game 2.55 minutes
21
23. Ford Drive Smart
latform: Across iOS , Android, BB, Symbain
hallenge
A self sustainable channel to establish two way communication between
Ford and its customers
Solution
• Drive Smart was launched as a digital giveaway @ the Auto Expo in
January 2012
•The intent was to provide utility for the customer while he is driving
•The target was both Ford & non Ford owners to ensure road assistance
when user is driving
Results
• Winner : Mobile Application at MMA India 2012
• 40,000+ people have already downloaded the application
• Users spent an average of 6 minutes / visit which is 4x of any branded
application in India
• Registers a 62% returning traffic rate, ensuring consistent engagement
& connection with users
Video https://www.youtube.com/watch?v=Zgc3B9B6j0o
Download
•Android: https://play.google.com/store/apps/details?
id=com.krdsmob.drivesmart&hl=en Iphone
• http://itunes.apple.com/us/app/ford-drive-smart/id491404924?mt=8
23
24. 24
HSBC
obile Application
hallenge
HSBC Premier is a global wealth management
service for HNI’s with complex investment needs.
The prospect is highly niche- a busy globe trotter
averse to push messages.
Hence an innovative media strategy was needed
that would by-pass the TG’s ad aversion, connect to
their needs, make them aware of the product
benefits and generate conversions.
Solution
•Four interesting mobile applications were
developed for the tech savvy TG and distributed
using Bluetooth kiosks, at airports where TG
presence existed. Applications included – currency
converter, a language translator for 6 foreign
languages, a HSBC branch locator, and a domestic
flight scheduler.
esults
•Captured 13000+ high quality leads 8 airports in
India within 4 weeks of the activity. Avg CPL of INR
35.00.
2424
26. Castrol Workshop Owners prototype
latform: Android and iOS
hallenge
Concept proofing of an application before go
live. Castrol would like to create a utility
mobile solution for the integrated workshop
owners , which is they would like to
showcase to their S&M team before going
live.
Solution
• Prototype application for Android and iOS
that can be installed on predefined devices
and showcased
•Key features: Training videos, downloadable
– ring tones, wallpapers etc , entertainment
section and client promotions
26
27. 27
Digital Asia Festival
latform: Android and iOS
hallenge
Create a comprehensive mobile application that
provides users all information related to the digital asia
festival 2012 : Festival schedule, photo gallery,
winners, news etc
Solution
• Contemporary design for tabs and phones
• Link to Weibo: Chinas leading Social networking site
• News, Schedule, Photo gallery, Shortlist and winners,
festival details
Results
• 5 star rating in both Google play and apple store
Download
Iphone:
•https://itunes.apple.com/in/app/digital-asia-
festival/id571926419?mt=8
Android:
•https://play.google.com/store/apps/details?
id=in.NetBiz.DAF
Ipad : https://itunes.apple.com/in/app/digital-asia-
festival/id571926419?mt=8
2727
28. IBM app for C suite
latform: Across iOS , Android, BB
hallenge
To make C Suite audience aware of the fast
changing business environment & to
showcase IBM products & services
Solution
• Creation of interactive ready reckoner
Mobile applications such as CIO & CFO
study & distribution across relevant touch
points – Airports & IT events using
Bluecasting
esults
•Reached out to over 3000 of relevant
audience with mobile application, which
stayed on in their handsets to help change
their business perceptions on a day to day
basis, helping them keep pace with the
changing environment.
•Live polls, stress buster , trending wall with
updates from international and media
fraternity
28
29. Nike
ugmented retail stores
Challenge
To create a
virtual Nike store
Results
Activity drove
walk ins to the
Nike retail outliet
29
Solution
The application triggered the
camera of the phone that
could scan posters, banners
and the product and deliver
the content about three
different verticals football,
running and cricket.
29
31. Digital Asia Festival
latform: Android and iOS
Challenge
Create a
comprehensive
mobile application
that provides users
all information
related to the digital
asia festival 2012 :
Festival schedule
Results
•This festival is
held in Beijing on
7th and 8th Nov
2012
•Go Live : 1st
Nov 2012 on
app stores
Solution
•Contemporary design
• Link to Weibo: Chinas
leading Social networking site
• News, Schedule, Photo
gallery, Shortlist and winners,
festival details
.
31
32. 32
Tata Steel
latform: Android and iOS
hallenge
reate a mobile solution that talks to users
about the values that Tata co stands for .
Solution
• Innovative ipad application that brings
about learning's ,teachings and stories of
well known dignitaries globally on the values
that they stand for . Their achievements and
successes
esults
• Owned asset of Tata showcasing their long
standing association with values over the
years
•A treasure trove of the most valued people
and events in the world
3232
34. 34
Lenovo
AP Site hallenge
First country specific WAP site for the brand
Solution
•GPS based store locator
•SMS info to phone
•real lead generation model
Results
• 100,000 organic visits within 3 months of
launch
•Time spent > 4 minutes per visit
•Pages/visit – 5.84 (higher than website!)
•In 3 months 700 organic responses
-Response to lead conversion at 33%!
-Out of 570 qualified leads, 76 PCs have
been sold ,leading to sales of USD 40K
with ZERO media investment
34
36. IBM
eb based App
hallenge
•Create a platform for users to engage during
a smarter city forum event in india
Solution
•CTA via SMS , QR Code and launcher push
via Bluetooth and wifi
•SMS IBM to 56677 to get WAP Link
•Scan a QR Code to access the Smarter
Cities WAP Link
•Download the WAP launchers (specific to
handsets ) through Bluetooth/Wi-Fi
esults
•The Success Rate of the Campaign – 62%
of the attendees interacted with the Smarter
Cities Content on their Mobile phones which
is still unheard of in any such kind of event !!!
•m.smartercitiesforum.com
36
38. Nike
igital Activation
Challenge
A large screen digital
activation in a mall
Solution
For the first time 3D glassless TV
& Kinect was used in India
Results
Store walk-ins increased by 30% and also
saw spike in sales of the Lunareclipse+
during the activation weekend.
38
40. Castrol
acebook Application
hallenge
Castrol UEFA Euro 2012 FB
application
Solution
• Virtual game of football : Build
your all star team, choose players,
and beat the eventual winners of
UEFA 2012
•Launched across 3 languages:
Arabic , English , Vietnamese
•https://www.facebook.com/Cast
rol.Arabia/app_305122126248301
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