1.
WordPress
Optimization
Siddhant Mandal
CEO, Binwary
Founder, TechPatro

2.
Howto speed up WordPress website?

3.
Why Speed is Important for Our WordPress Site?
Studies show that from 2000 to 2016, the average human attention span
has dropped from 12 seconds to 7 seconds.

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“You have very little time to show users your content and
convince them to stay on your website.”

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Why Worry About Performance?
● Google says “an extra 500ms in latency drop search traffic by
20%”
● Amazon states “for every 100ms of latency, they lose 1% of
their sales”
“1 second slower is equal to 1.6 billion in lost sales per year”

6.
Performance optimized sites
● Get more trust
● Get more page views
● Transform visitors into customer
● Keep your customers happy
● Get more revenue
● Cost less in hardware and network etc.

7.
How to Check Your WordPress Website Speed?
Often beginners think that their website is OK just because it doesn’t feel
slow on their computer. That’s a HUGE mistake.

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Frequently visiting website store your website in cache and automatically prefetch
it while typing an address. This makes your website load almost instantly.
While First time may not have the same experience. In fact, users in different
geographical locations will have a completely different experience.

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1. Pingdom
URL: https://tools.pingdom.com/

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2. Google PageSpeed Insights
URL: https://developers.google.com/speed/pagespeed/insights/

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3. Google Mobile Website Speed Testing Tool
URL: https://testmysite.thinkwithgoogle.com/

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4. WebPageTest
URL: https://www.webpagetest.org/

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5. GTmetrix
URL: https://gtmetrix.com/

14.
1. Choose a better web hosting provider
● Bluehost
● DreamHost
● SiteGround
● InMotion Hosting
● HostGator
● WP Engine

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Some popular cloud computing services:
● Amazon Web Services
● DigitalOcean
● Google Cloud Platform
● Microsoft Azure etc.

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2. Start with a solid framework/theme
● Twenty Fifteen “framework” (the default WP theme) is lightweight and quite
speedy.
● GENERATEPRESS
● ASTRA
● SCHEMA
● SKIN
● GENESIS FRAMEWORK
● SociallyViral etc.

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3. Use an effective caching plugin
● W3 Total Cache

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WP Super Cache

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WP Rocket

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4. Reduce image sizes
Images are the major contributors to size increment of a given webpage. The
trick is to reduce the size of the images without compromising on the quality.
● WP Smush
● EWWW Image Optimizer

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5. Minify JS and CSS files
If you run your website through Google PageSpeed Insights tool, you will
probably be notified about minimizing the size of your CSS and JS files. What
this means is that by reducing the number of CSS and JS calls and the size of
those files, you can improve the site-loading speed.
Guides provided by Google
Autoptimize

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6. Enable GZIP compression
Compressed code is faster code. Enabling gzip compression (a standard
compression algorithm) in WordPress can reduce site load time by over 300%.

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OR add the following codes in your .htaccess
file.
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript

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7. Cleanup WordPress database
Deleting unwanted data from your database delete spam
comments, fake users, old drafts of your content and maybe even
unwanted plugins as well as themes. All of this will reduce the
size of your databases and web files, and thus speed up
WordPress website.
● WP-Optimize
● WP-DBManager

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8. Deactivate or uninstall plugins
Keeping unwanted plugins on your WordPress websites will add a tremendous
amount of junk to your web files. Moreover, it will also increase the size of your
backup and put an overwhelming amount of load on your server resources while
backup files are being generated. It is better to get rid of the plugins that you
don’t use.

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9. Disable pingbacks and trackbacks
Pingbacks and trackbacks are two core WordPress components that alert you
whenever your blog or page receives a link. It might sound useful, but you also
have things such as Google Webmaster Tools and other services to check the
links of your website.
You can turn it all off in WP-Admin -> Settings -> Discussion. Just deselect
“Allow link notifications from other blogs (pingbacks and trackbacks).” This will
help you speed up WordPress some more.

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10. Use a content delivery network (CDN)
Essentially, a CDN, or content delivery network, takes all your static files you’ve
got on your site (CSS, Javascript and images etc.) and lets visitors download
them as fast as possible by serving the files on servers as close to them as
possible.
● CloudFlare
● Free-CDN
● Incapsula
● Photon by Jetpack

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Thankyou!

29.
AnyQueries?

30.
Next MeetUp!
1. Time to First Byte (TTFB)
2. Avoid 301 Redirects
3. Prefetch and Preconnect
4. HTTP/2
5. PHP7 and HHVM
6. Web Font Performance
7. Hotlink protection
8. Infrastructure
9. Fix 404 Errors