Best of breed solutions for doing business in India

1. Business Strategy
Research & Advisory
Market Entry
Business Development
Marketing Programs
Trusted advisors & consultants to businesses and governments around the world Sourcing & Supplier Search
There are many choices open to companies seeking to enter Indian
markets. Each choice comes with its own cost, risk, opportunity size and
complexity of operation. The market potential in India is undoubtedly
big. The key lies in developing a well-thought out Entry Strategy that
takes into account the vast complex issues that govern India both from
a market and legal & regulatory perspective. India is not short of
examples where multinational corporations with vast resources have
run into obstacles in rolling-out their entry and have fallen short of
exploiting the vast potential of the Indian sub continent.
A right way of looking at India would be to compare it with European
Union. Like the European Union various states in India have their own
languages, cultures, and unique market dynamics. The policies are
framed at state and federal levels which need to be carefully considered
for evaluating possibilities and making right entry decisions. No surprise
it is called a sub-continent!
At Innoversant we understand the complexity and challenge for companies seeking to do business in India. We
work as a trusted partner to companies planning to enter India or those needing help in expanding and
sustaining their growth in Indian markets.
SECTORS WE SERVE WHO WE ARE
 Information & Communication Technologies Innoversant is a boutique strategy and business consulting firm head-
 Defense, Aerospace and Homeland Security quartered in Bangalore, India. We combine deep industry knowledge
 Hi Technology & Advanced Engineering with specialized expertise in providing consulting services to
 Energy, Water, Oil & Gas businesses, governments and economic development agencies.
 Electronics & Instrumentation For over 30 years, our Principals have assisted international
 Bio-tech, Life-sciences, Pharmaceuticals organizations in –
 Infrastructure, Urban Development  developing an understanding of the Indian market and potential
 Industrial Products & services for their business
 Consumer Products & Retail  formulating strategies for successful market-entry and market
development
 executing the optimal market entry, and
 business development programs and accelerated revenue
PROFESSIONAL AFFILIATIONS generation
We work with growth-oriented SMEs, and large MNCs from diverse
industry sectors. We employ a transparent and consultative approach
of engaging with our clients and partners.
OUR GUIDING PRINCIPLES
 Put the client’s interests ahead of our own
 Succeed by working as partners with our clients
 Strive to deliver more than is expected
 Work with absolute integrity and trust
 Maintain highest standards of Professionalism, Ethics and Quality
www.innoversant.com

2. Market Research & Advisory
Every successful business strategy requires a thorough
understanding of markets, opportunities, competition and
target customers. Innoversant offers a wide array of
customized and comprehensive market research services
catering to clients across sectors.
Innoversant research and advisory services enable our
clients to develop a clear understanding of market realities
and business opportunities, and thereby take strategic
business decisions. Our research methodology integrates
qualitative and quantitative measures to ensure that we
provide actionable recommendations and strategies.
WHAT WE DO Our research offerings range across customer satisfaction,
Business Strategy market segmentation, product and service evaluation,
packaging, feasibility studies, business case development
Innoversant helps in formulating effective and winning and other key study areas.
business strategies for its clients to help them anticipate
changes in customer priorities and the competitive Our dedicated team of proactive researchers, analysts and
environment, improve their bottom line and minimize risks, field personnel are equipped with strong analytical, client
and accelerate their organizational performance to seize the servicing and need fulfillment skills to ensure that our
most attractive opportunities. clients’ objectives are achieved within the specified
timeframes.
We also describe the main actions necessary to implement
the strategies and the reasons why the changes are
necessary to our clients. Business Development in India
Innoversant offers its clients a combination of expertise in Innoversant can help you achieve your strategic business
management consulting as well as in market research and development and sales objectives in India. Leveraging our
regional economic development – a key advantage for any understanding of the Indian market and building on the
organization to access professional support in global strength of our relationships with key executives and
outreach. This combination of research and consulting decision makers, we are able to facilitate strategic sales to
services provides our clients with a unique support for their major accounts and greatly enhance the chances of success
strategic and operative decisions in existing and new for your company.
markets.
Our direct involvement greatly facilitates quick access to the
relevant executive and decision-maker level therefore
India Market Entry minimizing the transition time between the first approach
and the final outcome. In the event of long and elaborate
A company's success in India will depend on the correct sales cycles, our local presence in India maintains close
estimation of the market potential. Overestimation of contact with prospective clients, assuring process continuity.
possibilities and underestimation of complexities that a
company might face may lead to its failure. Due We can also deploy full-time, dedicated marketing reps who
consideration needs to be given to the inherent difficulties conduct your business and pass your business card to all
and functional hazards that a company might encounter prospects. These representatives work entirely for you but
while working in the Indian system. are supported and managed by us.
A well-designed plan needs to be formulated which in itself
should be a product of thorough research. Above all, the
companies should bear in mind the objective of growth in “We did not face any problems in our India
the long run and not profit in the short run in order to make operations due to timely and efficient services
their stay in India a permanent one. rendered by Innoversant. We found their
dealings ethical and professional. I have no
Innoversant has the in-depth knowledge and understanding hesitation in recommending Innoversant for
of local business conditions, climate and culture of India that India entry, business development, marketing
is required to ensure rapid, successful market penetration. representation consultancy services.”
Combined with our extensive list of strategic partners and
local contacts, Innoversant is uniquely positioned to assist
Peter Neely
companies seeking entry or expansion into Indian markets. Managing Director, Whitford Pte Ltd.
www.innoversant.com

3. Build Operate Transfer (BOT) Corporate Events, Seminars and Workshops
Many Indian subsidiaries of overseas companies face delays Innoversant can manage your entire event from conception
and do not realize their business goals, with some even to implementation no matter how large or small it may be.
forced to shut down due to execution problems related to Our methodology starts with a thorough understanding of
unforeseen, ‘in-country’ challenges. our clients’ objectives and requirements. From this
consultation, a suggested budget is drafted and a proposal
Build-Operate-Transfer (BOT) is a unique business model for set forward. On acceptance we will work closely with you to
India entry, devised to safeguard your company’s potential plan your event, forming strategic alliances and partnerships
risks and maximize returns. with relevant role players, arrange logistics and media
engagements.
During the ‘Build’ phase, we manage complete setting up of
your India entity, including incorporation, statutory
compliances and registrations, business facilities, hiring of
Business Mission Development & Executive Meetings
key employees, etc. We can also incubate your operations
within our own premises, which functions as your ‘India Innoversant provides a single-window solution to all aspects
office’. of incoming business delegations covering not just the
setting up of business meetings with qualified prospects, but
In the ‘Operate’ phase, we completely manage the India also all arrangements related to logistics, travel,
entity, track progress and fine tune operations to meet accommodation, etc which are of great importance to
defined goals. We manage all accounting, administrative, ensure a highly productive and successful programs in India
regulatory and audit processes and activities.
One-to-one meetings between targeted companies & client
When the business becomes a self-sustaining unit, we executives are arranged resulting in advanced discussions
‘Transfer’ back the business to you while providing much with strong possibility of business generation. This also
needed hand-holding and support during the transition increases industry awareness about the client in India and
phase. builds and strengthens business relations.
Innoversant has successfully helped clients by using the BOT
option to offer the following business benefits over the
traditional options:
SOME CLIENTS
 Rapid scaling of operations
 Lower infrastructure set-up
 Reduced time to operations through utilization of our
knowledgebase and management resources.
Sourcing from India
Successful sourcing stories revolve around finding good and
reliable vendors. Well-designed sourcing initiatives can
generate substantial savings—up to 15 to 20 percent of a
company’s purchasing costs.
Innoversant works closely with its clients to deliver and
sustain those cost improvements, improve cross-functional
collaboration, develop new capabilities and more
streamlined processes, and build stronger, more productive
supplier relationships.
We offer our expertise in leveraging the India cost advantage For more information, please contact:
through the following services:
Innoversant Solutions Pvt. Ltd.
 Locate suitable vendors for products and services as per #62, 1st Cross, 2nd Main, Dollars layout
client requirements. J.P. Nagar 4th Phase, Bangalore 560078
 Conduct due-diligence on parameters set by the client. Karnataka, INDIA
 Supervise the sourcing operation either directly or Phone: +91 80 6451 6669
through a dedicated person hired for the client, Mobile: +91 98450 87287
stationed in our office. E-mail: info@innoversant.com
Web: http://www.innoversant.com
 Assist in negotiating the best deal for our client.
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