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Indicus product portfolio 2013 14

Assistant Vice President à Indicus Analytics
11 Jul 2014
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Indicus product portfolio 2013 14

  1. Indicus Product Portfolio Put the numbers behind your gut feel!
  2. Indicus Analytics is India’s premier quantitative insights firm… India’s premier economics research and analytics firm with expertise in: •Economic, socio-economic and industry research •Econometric analysis, modeling and forecasting •Demographics, market size estimation and marketing analytics •Monitoring and evaluation surveys •Competition and regulatory scrutiny •Geo-spatial intelligence and location based analytics Strong multidisciplinary focus driven by experts from domains such as economics, statistics, demography, management, engineering, sociology, Operations Research, GIS, etc.
  3. Ready-to-use solutions that support strategic decision making at all levels Market Skyline – District Series Superior understanding of the scale and scope of your target segment Metro, Town and Rural Skyline Improved market selection & prioritization Neighborhood Skyline Precise targeting of your retail catchments, markets and distribution District GDP & Employment Landscape For taking decisions based on fundamental economic conditions
  4. Better, faster and robust decisions Demography Geography Economy Analytics that help you take the right marketing decisions faster and smarter  Easy to use analytical tool, insightful infographics and authentic data  Good range of critical demography and economic data  Lets you compare, prioritize and choose the best markets for your products
  5. Do within days what usually takes months….. Use Indicus data solutions Click a few times Voila!
  6. Backed by the well known Indicus Advantage • Analytics that are designed to help you target better • From the most respected economic research and analytics firms in India • Trusted by 300+ leading national and international companies and institutes
  7. Leading firms that have trusted Indicus data and solutions for their business needs Auto MediaBFSI OthersReal Estate Services GovernmentRetail ProductsConsulting Institutions Healthcare
  8. The Market Skyline of India (MSL) For superior understanding of the scale and scope of your target segments
  9. Provides the ‘big picture’ and then lets you drill down to find the best consumers and their location The what, where and how many, of your target segments. Share of wallet across consumption categories & income. Locations that have the highest potential for business growth.
  10. Enables critical business decisions across urban and rural India Grasp big picture of urban and rural India Drill down to state and district level Assess household purchasing power Map consumer spending pattern Size up markets Prioritize markets to improve ROI Tap new consumer segments Find new markets for your products Analyze urban & rural markets Analyze size and share of wallet Plan business growth and expansion Improve returns on business
  11. Provides key information on markets and consumers Population (age & income) Household Asset Ownership Available for urban & rural pockets across all districts in India Household income, savings & spends Share-of-wallet analysis Growth over time Location details for spatial analysis
  12. Metro, Town and Rural Skyline of India (MTRS) For improved market selection and prioritization
  13. Facilitates selection of the best markets amongst all of India’s 7,800 cities and 5,800+ rural blocks Top 530+ Tier 1 to Tier 4 towns in terms of size and growth. Identify the potential of a town and its rural catchment areas. Match your product mix with market potential and distribution network.
  14. MTRS town classification at a glance Town Classification # Towns Details Metros 5 Delhi, Mumbai, Chennai, Kolkata, and Bangalore Mini metros 5 Hyderabad, Ahmedabad, Pune, Coimbatore, Chandigarh Tier 1 towns 39 Population > 10 lakh Tier 2 towns 29 Population > 6 lakh but < 10 lakh Tier 3 towns 169 Population > 2 lakh but < 6 lakh Tier 4 towns 284 Population > 1 lakh but < 2 lakh Non-tier large towns 626 Population >50k but < 1 lakh Non-tier medium towns 1,973 Population >20k but < 50k Non-tier small towns 2,184 Population >10k but < 20k Non-tier very small towns 2,476 Population < 10k
  15. Enables critical business decisions across urban and rural India Find affluent towns & rural markets Identify markets that fit business goals Assess household purchasing power Map consumer spending pattern Size up markets Prioritize markets to improve ROI Identify emerging towns & nearby rural areas Plan hub-spoke distribution models Analyze urban & rural markets Analyze size and share of wallet Plan business growth and expansion Improve returns on business
  16. Provides key information on markets and consumers Population (age & income) Household Asset Ownership Available for all towns and rural sub districts across India Household income, savings & spends Share-of-wallet analysis Location details for spatial analysis
  17. Neighbourhood Skyline of India (NSL) For precise micro targeting of consumers, distribution and retail catchments
  18. Neighbourhood Skyline helps you analyze micro- markets in details Identify the right retail locations and catchment areas. Find the consumer segments in the catchment of a given location. Map your product mix according to your target groups.Mumbai
  19. Empowers your micro-market analysis and retail planning Study variance in city micro-markets Estimate demand for your product Assess household purchasing power Map consumer spending pattern Plan marketing activities for TG Map product-mix with consumer profiles Catchment analysis for retail stores Study local businesses in catchment areas Analyze micro-markets across cities Analyze size and share of wallet Plan business growth and expansion Tone up your marketing mix
  20. Covers all Metros, Mini-metros and Tier-1 cities, including satellite towns * Number of neighborhoods covered under each city are mentioned in brackets Kolkata (141), Haora (46), Bidhan Nagar (20), Others 29 Towns North Agra (84) Amritsar (60) Dehradun (54) Gwalior (53) Kanpur (104) Lucknow (104) Ludhiana (69) Meerut (73) Jaipur (69) Jodhpur (59) Shimla (18) Varanasi (85) Delhi Metro Region (486)* Delhi (279), Noida (76), Ghaziabad (75), Faridabad (30), Gurgaon (26) West Mumbai Metro Region (392) Mumbai (97), Thane (107), Kalyan- Dombivali (99), Navi Mumbai (83), Other 6 towns Aurangabad (92) Rajkot (18) Nagpur (127) Nashik (101) Solapur (90) Surat (93) Vadodara (8) Central Bhopal (63) Jabalpur (63) Indore (61) Raipur (62) South Bangalore Metro Region (191) Chennai (146), Other 5 towns Coimbatore Metro Region (66) Kochi Metro Region (63) Madurai (65) Mysore (59) Vijayawada (73) Vishakhapatnam (64)Thiruvananthapuram (80) Chandigarh Tri-city (70) Ahmadabad Metro Region (82) Pune Metro Region (237) Chennai Metro Region (151) Chandigarh (21), Panchkula (25), Mohali (24) Ahmadabad (50), Gandhinagar (31), Kalol Pune (139), Pimpri Chinchwad (98) Hyderabad Metro Region (144) East Kolkata Metro Region (392) Bhubaneswar (52) Patna (66) Ranchi (45) Siliguri (41) Guwahati (52)
  21. Provides key information on markets and consumers across all neighbourhoods in the top Indian cities Population (age & income) Household Asset Ownership Available for all micro-markets across all the top cities in India Household income, savings & spends Share-of-wallet analysis Location details for spatial analysis
  22. District GDP of India (DGDP) For identifying high economic activity and growth areas in India
  23. DGDP helps you analyze the size & growth of GDP and employment in 12 sectors for every district Identify the largest income generating areas of the country. Find which economic activities are driving the fastest growing markets. Prioritize among the current markets, and plan for the future with forecasts.
  24. A glimpse of the economic sectors covered in DGDP
  25. Workforce Provides key information for business planning & forecasts GDP Population Available for all districts in India across 12 sectors Sector share of GDP ForecastsGrowth rates & trend
  26. Get your answers when you need them! Contact Us Indicus Analytics Pvt Ltd. Phone: +91-11-42512400 / 01 / 02 Email: products@indicus.net Web: www.indicus.net
  27. Thank You.
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