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15 Careless Email Signature Mistakes (That We're All Guilty Of)

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Did you know the average worker sends 41 emails per day?

Yet despite the high volume, most people aren’t optimizing the one thing that's repeated in every single email — our email signatures.

In fact, 39% of people are making the number one email signature mistake:

Including their email address in their signature.

Huh? That’s like introducing yourself to a stranger, then right before you leave you introduce yourself again. It's sloppy and doesn’t make any sense.

Yet that’s only ONE mistake. Countless of us are making 14 others.

And no one wants to be that person with the ugly email signature. Admittedly, I used to be guilty of a few of these.

Are you making any of these 15 mistakes?

Publié dans : Business
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15 Careless Email Signature Mistakes (That We're All Guilty Of)

  1. 1. 15 careless Email Signature MISTAKES (that we’re all guilty of)
  2. 2. The Dalai Lama once said: “Our prime purpose in this life is to help others. And if you can’t help them, at least don’t hurt them with ugly email signatures.”
  3. 3. The Dalai Lama once said: “Our prime purpose in this life is to help others. And if you can’t help them, at least don’t hurt them with ugly email signatures.” Just kidding, he never said that.
  4. 4. Gotcha.
  5. 5. Anyway, here’s a fact that is true:
  6. 6. Anyway, here’s a fact that is true: The average worker sends 41 emails per day.
  7. 7. The average worker sends 41 emails per day. (That’s over 1,000 emails per month!) Anyway, here’s a fact that is true:
  8. 8. And guess how many of those 1,000+ emails per person have email signatures?
  9. 9. Every. Single. One.
  10. 10. Every. Single. One.
  11. 11. Every. Single. One.
  12. 12. Every. Single. One. (At least for people who have an email signature)
  13. 13. So shouldn’t we make sure we’re not making any foolish mistakes?
  14. 14. Well, we are.
  15. 15. In fact, 39% of people are making the #1 mistake in email signatures …
  16. 16. They include their email address in their email signature.
  17. 17. They include their email address in their email signature. Huh?
  18. 18. They include their email address in their email signature. Huh? That’s like introducing yourself to a stranger, then introducing yourself again before you leave.
  19. 19. They include their email address in their email signature. Huh? That’s like introducing yourself to a stranger, then introducing yourself again before you leave. It doesn’t make any sense.
  20. 20. But that’s only 1 mistake! There are 14 others Are you making any of them?
  21. 21. 1 Including your email address This is the ultimate insult. You might as well say: p.s. Just in case you’re totally oblivious to how email works, here is my email address at the bottom of my email from the email address you just received this email from. Thanks, Captain Redundancy
  22. 22. 2 Including a fax number No, most people aren’t still living in 1994 and sending faxes. (Or 1894 and riding horses to work)
  23. 23. 3 “Sent from my iPhone” Which also means...
  24. 24. 4 Not promoting your website in a unique way Noah Kagan, CEO at SumoMe, uses this unique email signature: So far his signature has generated hundreds of downloads. (notice how it’s not just a boring link to his website)
  25. 25. 5 Listing every social media profile Newsflash: No one is going to click every single social media icon. So if this is you: Start focusing on the few accounts that matter most to growing your business or building your personal brand.
  26. 26. Wait! But what if you want to see the social media profiles for the person who just emailed you?
  27. 27. Wait! Try this free tool for Gmail, Outlook, and Apple Mail that automatically shows you them inside your inbox. Learn More But what if you want to see the social media profiles for the person who just emailed you?
  28. 28. 6 Using a LARGE image file that takes forever to load If you use a 15 megabyte picture in your email signature, your recipient will reminisce to their dial-up internet days because your email is loading so dang slow.
  29. 29. 7 Copying and pasting an image into your signature By pasting an image into your signature, it will appear as an attachment, versus embedded in the signature.
  30. 30. 8 Not including your phone number There are two professional ways to get in touch with people: 1. 2. Email Phone They obviously have the first. Don’t forget the second.
  31. 31. 9 Forgetting an international prefix (if you deal with international clients) If you work with international folks, don’t forget the prefix for your country’s code. For example in the United States: +1 (555) 123 - 4567 Or in Brazil: +55 (555) 123 - 4567
  32. 32. 10 Using a corny quote Oh my gosh, how inspiring … … but please keep the inspirational quotes on Pinterest and Tumblr, not in email signatures.
  33. 33. 11 Colored, large, or weird font Re: email sig Yeah you’re right, I should probably fix my signature. -- Scott Tousley Growth marketer (555) 555 - 5555 scott.tousley@hubspot.com Have you seen our latest product, the FREE HubSpot CRM?!
  34. 34. 12 Sloppily inserting the full hyperlinks to your website or social media accounts -- Willy Wrong ACME Corp (555) 123 - 4567 website: http://www.acmecorp.net twitter: http://www.twitter.com/willywrong linkedin: http://www.linkedin.com/willywrong -- Rachel Right ACME Corp (555) 123 - 4567 www.acmecorp.com Twitter | Linkedin
  35. 35. 13 Including every service you provide
  36. 36. 14 Using an entire email image as your signature Including an image, such as your face or a logo, is risky because it may not work: But having your entire signature as an image is just foolish.
  37. 37. 15 Not testing your signature in multiple email clients Just because it works in Gmail, doesn’t mean it works in Outlook. (test in all of them)
  38. 38. These 15 mistakes are only for email signatures.
  39. 39. These 15 mistakes are only for email signatures. But email signatures are just ONE element of proper email etiquette.
  40. 40. Discover the other email etiquette tips used by highly effective people. Learn More

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