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19 Subject Line Stats Impacting Our Open Rates

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Even a perfectly written email goes to waste without a subject line that prompts people to open it. That's where these 19 subject line stats can help.

Publié dans : Marketing, Données & analyses
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19 Subject Line Stats Impacting Our Open Rates

  1. www.getsidekick.com/blog SUBJECT LINE STATS EMAIL OPEN RATES
  2. We all invest time in perfecting our email copy.
  3. We all invest time in hyperlinking the right words.
  4. We all invest time in placing the perfect call-to-action.
  5. That’s where our subject lines come in.
  6. www.getsidekick.com/blog The following 19 stats will help us understand how subject lines impact our open rates.
  7. www.getsidekick.com/blog We’ll review – ①  The overall impact of subject lines. ②  The impact of word choice. ③  The impact of subject line types.
  8. www.getsidekick.com/blog THE IMPACT OF SUBJECT LINES
  9. 33% of email recipients open email based on subject line alone. SOURCE: CONVINCE&CONVERT
  10. 69% of email recipients report email as based solely on the subject line. SPAM   SOURCE: CONVINCE&CONVERT
  11. 40% of emails are opened on mobile first – where the average mobile screen can only fit 4-7 words max. SOURCE: CONTACTMONKEY
  12. Prefer to view this SlideShare as a high quality PDF? Click here.
  13. www.getsidekick.com/blog THE IMPACT OF SUBJECT LINE
  14. Emails with “You” in the subject line were opened 5% less than those without. SOURCE: GETSIDEKICK.COM
  15. Emails with “You” in the subject line were opened 5% less than those without. SOURCE: GETSIDEKICK.COM
  16. Emails with “Free” in the subject line were opened 10% more than those without. SOURCE: GETSIDEKICK.COM
  17. Emails with "Quick" in the subject line were opened 17% less than those without. SOURCE: GETSIDEKICK.COM
  18. Emails with "Tomorrow" in the subject line were opened 10% more than those without. SOURCE: GETSIDEKICK.COM
  19. Emails with "Meeting" in the subject line were opened 7% less than those without. SOURCE: GETSIDEKICK.COM
  20. Emails with no subject all together were opened 8% more than those with a subject line. SOURCE: GETSIDEKICK.COM
  21. Emails with “fw:” in the subject line were opened 17% less than those without. SOURCE: GETSIDEKICK.COM
  22. While these stats provide valuable insight into what impacts open rates – nothing beats your own testing.
  23. Gather a set of email recipients and split them into two even buckets.
  24. Gather a set of email recipients and split them into two even buckets. Install Sidekick, a free email tracking software, to see if they’re opened or not.
  25. Checking-in on our call. Send the first half of your list an email with one subject line variation. Send the second half another. (no subject)
  26. After 24 hours, check to see which emails were open most, and which weren’t opened at all.
  27. 18.7% decrease in open rates when the word “newsletter” is used in subject lines. SOURCE: ADESTRA
  28. 61.8% increase in opens when using the word “alert” in subject lines. SOURCE: ADESTRA
  29. Using the words “Sale,” “New,” or “Video” in subject lines boost open rates. SOURCE: ADESTRA
  30. Using “Daily” or “Weekly” in subject lines boosts open rates whereas “Monthly” hurts them. SOURCE: ADESTRA
  31. The top five subject lines in a recent study all included “Re:”. ①  Re: ②  Re: Follow Up ③  Re: update ④  Re: Introduction ⑤  Re: Checking in SOURCE: CONTACTMONKEY
  32. www.getsidekick.com/blog THE IMPACT OF SUBJECT LINE
  33. Subject lines with 30 or fewer characters have an above average open rate. SOURCE: ADESTRA
  34. Subject lines with 3 or more words are opened 15% less than those with 1-2. SOURCE: CONTACTMONKEY
  35. Personalized subject lines are 22.2% more likely to be opened. SOURCE: ADESTRA
  36. Subject lines that create a sense of urgency and can give a 22% higher open rate. SOURCE: EMAIL INSTITUTE
  37. www.getsidekick.com/blog DONE. BUT WHY STOP NOW?
  38. www.getsidekick.com/blog Become a full-time email hustler by experiencing more content like this. CLICK HERE TO JOIN 35,000+ TOP PERFORMERS SUBSCRIBED.
  39. www.getsidekick.com/blog

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