1. MEC INNOVFEST 2016@
KEY TAKEAWAYS & TRENDS

2. INNOVFESTUNBOUND is the anchor event of Smart
Nation Innovations; a week-long series of events that
showcasesAsia’s most innovative developments in the
media-tech sphere.
It is the place where brands connect with disruptive
technologies and exploreAsian opportunities.
INNOVFESTUNBOUND is a melting pot for start-ups,
investors, brands, corporates and media who get the
opportunity to connect with government agencies and
leading researchers and forge new relationships, share
knowledge and create business opportunities inAsia.
It attracted 6,300 attendees and more than340+
innovation and startup exhibits.
INNOVFEST UNBOUND 2016

3. MEC was a key partner of INNOVFEST UNBOUND and
held an innovation workshop with the theme “Bets on
the future.”
The discussion centred around how new technologies
are enabling deeper experiences, fueling creativity and
their impact on marketing effectiveness.
Venture capitalists, innovative marketing solution
providers and start-ups were invited to showcase and
pitch their solutions to our clients - with a focus on
virtual reality, augmented reality, content and data-led
products.
MEC also hosted a panel discussion “UGC:What’s the
next wave?“ in the media forum and was part of the
panel “The evolution of advertising“ on the mainstage.
MEC @ INNOVFEST
UNBOUND 2016

4. THE 5 TAKEAWAYS

5. Singapore has the vision to become a globalfinancial center
and to support this, has created a “regulatory sandbox” for
Fintech companies to test and grow theirideas without having
to apply for a licence or permit.
This will give innovations a better chance to takeroot by
reducing regulatory friction.
The country will also become a smart buyer of technology.It
has issued an open invitation to anyone who has an idea,a
product or service which makes lives betterfor citizens, to
come to Singapore and prove it, test it,prototype it and upscale
it. If thesolution works, thegovernment will buyit.
SINGAPORE ASTHE HUB
FOR INNOVATION & FINTECH
Innovation in a sandbox
In the future - people will come to
Singapore and they will say ‘I have
seen the future, and it works!’
Vivian Balakrishnan,
Ministerof Foreign Affairs, Singapore

6. Radiius has developed a "card
aggregation device" called
Quadrus. Users can save
multiple credit cards on the
device and later use any card of
choice.
It eliminates theneed to carry
multiple credit cards.
SPOTTED @ INNOVFEST UNBOUND
Radiius
HedgeSPA’spredictive
investment analytics platform
helps professional investors
harness thepower of internet
and massive computing to out-
perform.
HedgeSPA was mentioned by
Forbes as an industry disruptor,
recently tooka prize at DBS
Fintech Challenge and won the
Red Herring GlobalTop-100
Award.
HedgeSPA

7. In 2004, an autonomous Hummer was challenged to travel in a
straight line across an empty desert with no obstaclesin its
path. It did not succeed.
In 2015, aGoogle self-driving car, traversed San Francisco's
Lombard Street, famed for its steep hairpin turns, went
through city traffic, drove over theGoldenGateBridge and
around LakeTahoe.
Merging today’sAIwith roboticswill open up great possibilities
for the future; one where roboticswill takea giant leap beyond
automationand become capable ofdoing tasks in different
environments on their own. If theInternet was thefirst wave of
disruption, AI and roboticswillbe the next.
ROBOTICS POWERED WITH
ARTIFICIAL INTELLIEGENCE
Roboticsof the future
If you take the ability of AI and mix it into the
hardware,what we are going to see is something
phenomenally frightening.
Peter Ho
CEO, HopeTechnik

8. SCOT (Shared Computer Operated
Transport) is a collaborativeproject
between SMART and theNational
University of Singapore (NUS), this
driverless car aims to
resolve the“first- and last-mile
problem”, which is especially
pertinent in view of Singapore’s
ageing society.
It also aims to help promote car-
sharing as thedriverless car is able
to resolve the‘rebalancing’ issue
(i.e. getting thecar to the
next car-sharing customer once the
previous customer drops off the
car) when cars are shared.
SPOTTED @ INNOVFEST UNBOUND
SMART-NUS DriverlessCar

9. Innovation requires a nimble approach and start-ups are better
placed to harness technologyand innovate on business
models.Theyare leading in this area because theyare not
chained with legacy infrastructure or thesheer scale of large
corporates.
Engaging with start-ups is infusing a culture of experimentation
and being nimble. Organisation are also creating a modelto
replicate how start-ups behave and starting digital/start-up
garages in-house.
Corporates can also partner with theright start-ups and drive
synergies that can have a domino effect of delivering real value
to customers.
TRANSFORMING BRANDS
Creating a culture of innovation and experimentation
In the process of our transformation to create
the start-up mentality we’ve hired a number of
really strong people from this space.
DeLu Jackson
CorporateVPof Global Digital Engagement, McDonald’s

10. NextUser enables marketers to
map and respond to thefull
customer journey across any
marketing channel.
Their solutioncombined with
IBM Watson, delivers thenext
level of personalisation for
eCommerce & Retailcompanies
based upon users behaviors,
sentiments and transactions.
SPOTTED @ INNOVFEST UNBOUND
NextUser
NeoReach is an influencer
marketing solution that allows
brands to run end-to-end
influencer marketing
campaigns.
With NeoReach, marketers can
search for influencers based on
affinity to theiraudience,
manage large-scale campaigns
and track theirperformance.
NeoReach
The convenience of sending a
message anytime and from
anywhere has changed theway
new generation mobilesavvy
consumers interact and
communicate.
Winimy offers unique mobile
customer relationshipsolutions
for businesses to communicate
and engage mobilesavvy
consumers.
Winimy

11. Internet ofThings (IoT)has transformed how we interact with
theworld around us. As our physical world communicates more
with our digitalidentity,new opportunities and horizons are
emerging that can fundamentally change theway we live,
communicate and analyse our own existence.
When the ‘closed networks’ of todaygive-way to thecreation
of an open network ofthings which the IoTcan connect to;we
will see exponential innovation and witness thenirvana of the
network effect.
Over thenext 15 to 20 years, every aspect of how we live our
dailylives is going to change. Embedded and distributed
experience design will be a big part of our future and
everything will have intelligence and thesmarts.
IoT will change the world
Anticipating humanbehaviour
Internet of things will have deepanalytics and
anticipate human behaviour.
Paul Scanlan
Huawei International

12. Building smart urban farms with
sensors, IoT technologyand
dataanalytics to improve the
farm management process and
crop yield.
Internet ofThings based
sensors measure temperature,
light and moisture levels. This
datais sent to a cloud-based
platform for analysis, which
reduces theneed for manual
checks.
SPOTTED @ INNOVFEST UNBOUND
ARCHISEN
Smart Home is a home system
based on theInternet ofThings,
home appliances, sensors and
services connect through a
network, with remote access to
monitor and control.
The solutionfocusses on Home
Surveillance, HomeSecurity,TV
Communication, HomeHealth
and Home Energy.
Huawei

13. Virtual Realityis thefuture of truly immersive storytelling.
It has unleashed a new wave of creativity, which agencies and
marketers need to learn - with theunderstanding that the
perspective of someone watching from outsideis very different
from theone inside.
Most smartphones already have thepower for stereoscopicVR
content and with the launch ofGoogle’sDaydreamVR
Platform, we will see tremendous growth in thenumber of
users engaged with virtual reality.
Daydream will provide an affordableplatform for end users and
as well as developers to build on.
REALITY.
VIRTUAL AND AUGMENTED
Storytelling that transcends
Make content compelling enough for people to
consider forgoing convenience.
Unknown,
INNOVFEST UNBOUND 2016

14. Hiverlab is a pioneering creative
studio based in Singapore,
specializing in creating and
distributing high quality
360° videos and interactive
Virtual Realitycontent for
commercial applications.
Theyhave received funding
from Asia CapitalAssets
Management Pte. Ltd., and
established partnerships with
Samsung, Letv, and Huawei.
SPOTTED @ INNOVFEST UNBOUND
Hiverlab
Blippar is a visual discovery app,
using augmented realityand
machine learning to bring the
physical world to life through
smartphones.
Their platform lets marketers
interact with consumers
through everyday objectsto
enhance brand communications
and utilitywith interactive
digitalexperiences.
Blippar
Virtual showroomplatform
powered bythelatest
Augmented Realitytechnology
which can be easily integrated
to any e-Commerce platform.
LiveRoom is also a highly
effective marketing toolforthe
omnichannel retailers.
LiveRoom

15. OVERHEARD @ #INNOVFESTUNBOUND2016
WE CAN'T BE SILICON
VALLEY BUT WE WANT
SINGAPORE TO BE THE
FIRST PLACE WHERE IDEAS
ROLL OUT ON THE STREET
Vivian Balakrishnan
MinisterforForeign Affairs,Singapore
Mike Kriak
COO/CFO, Mashable
BIG DATA IS NOT
GREAT UNLESS YOU
CAN MAKE IT SMALL
AND USEFUL TO
PEOPLE
Sam Baker
SG Real Estate Exchange
WHEN WE CAN FEEL THE
MARKETING STRATEGY
BEHIND AN AD, THAT'S
WHEN IT IS CREEPY
Zoe Lawrence
Director, TNS
Steve Leonard
IDA, Singapore
Robert LoCascio
Founder&CEO, LivePerson
PEOPLE WANT TO BE SURPRISED BY
STORIES. SURFACING THAT CONTENT
IS WHAT KEEPS US RELEVANT
SMARTNATION’S
BIGGEST CHALLENGE
IS NOT TECH, IT IS
CHANGING MINDSETS
HUMAN INTERACTION
DRIVES LOYALTYAND
HIGHER LIFETIME
VALUE IN CONNECTION
WITH THE BRAND

16. THANK YOU
For questions, please contact
siddharth.surana@mecglobal.com
connie.chan@mecglobal.com