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Dashboarding Chris Sietsema March 1, 2010
What We Will Discuss ,[object Object],[object Object],[object Object]
Why Use Dashboards? ,[object Object],[object Object],[object Object],[object Object]
A Common Issue ,[object Object],ISITE Design  2010 Web Strategy Report Survey of 268 Organizations
Not More Data. Rather, The  Right  Data.
Three Elements ,[object Object]
Three Elements ,[object Object]
Three Elements ,[object Object]
Dashboards Can Also Be… ,[object Object],[object Object],[object Object]
Common Problems
Too Much
Poor Display
Poor or Confusing Math
The Human Brain
Short Term Memory ,[object Object],7 ± 2
Visual Encoding ,[object Object]
Visual Encoding ,[object Object],[object Object]
Visual Encoding ,[object Object]
Visual Encoding
Careful Balance Pretty INFORMATIVE
The Dashboard is a  Utility , Not a Piece of  A r t .
Placement & Orientation 1  . 2  ^   2 3 1
Creating Your Dashboard
What’s the Goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beware of HiPPOs ,[object Object],[object Object]
Select Metrics Carefully ,[object Object],Traffic Bounce Rate Clickthrough Rate Sentiment Revenue per Recipient AOV Sales Revenue Cost Per Lead Market Share Top 10 Products Most Productive Keywords
Focus on The Finish Line
Assign the Appropriate Display
Bar Graphs ,[object Object],[object Object],[object Object]
Bar Graphs ,[object Object],[object Object],[object Object]
Line Graphs ,[object Object],[object Object],[object Object]
Bullet Graphs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scatter Plots ,[object Object],[object Object]
Choose Your Tool
Tools ,[object Object]
Tools ,[object Object]
Tools ,[object Object]
Tools You don’t have to be a
Tools ,[object Object]
Final Steps ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]
Slide-ography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Dashboards