Description of match types from Google Adwords. Additional information at http://teachtofishdigital.com

1. Google Adwords
Match Types

2. Paid Search
Keywords .
Ads
Landing Pages
2

3. Google Grants
• Paid search stipend available to 501(c)(3)
organizations
• Restrictions
– $10,000 monthly (or $330 per day)
– Maximum CPC of $1.00
– Keyword Campaigns only
– Text Ads only
– Ads only appear on Google.com
3

4. Match Types
Example: tampa food bank
4

5. Broad Match
• tampa food bank
– Show ad if any word in the phrase is searched
• Broad Match will show:
– tampa food bank
– tampa food truck
– tampa toy store
– food in tampa
– tampa bank
5

6. Phrase Match
• “tampa food bank”
– Show ad when the phrase and close variants are
searched
• Phrase Match will show:
– tampa food bank
– tampa food bank directions
– tampa food bank donations
– tampa bay food bank
– south tampa food bank
6

7. Exact Match
• [tampa food bank]
– Show ad only when the phrase is searched
• Exact Match will show:
– tampa food bank
7

8. Modified Broad Match
• tampa +food +bank
– Show ad when words noted with a “+” are
searched
• Modified Broad Match will show:
– tampa food bank
– clearwater food bank
– food bank volunteering
– food bank locator
– food bank of florida
8

9. Match Types
Broad Match
Modified +Broad +Match
“Phrase Match”
[Exact Match]
9

10. Applying Match Types
• Augment Existing Keyword List
– Implement Match Types
• Utilize Jumbo Keyword
– Applies match types
– http://jumbokeyword.com
10

11. Thank You
• Chris Sietsema
• chris@teachtofishdigital.co
m
• 480.570.1636 11