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Ako budeme rozprávať Popolušku o 20 rokov?Miro Šifra * truestory.sk * @mirosifra
málo geek
Ako budeme rozprávať  Batmana o 20 rokov?Miro Šifra * truestory.sk * @mirosifra
Príbeh = silné  emocionálne spojenie
Príbeh = aby sme sa  to nemuseli učiť  na vlastnej koži
Príbehov? 36 ks  (alebo menej)
... a mení sa  len médium
Cez aké médium  to ona pochopí najlepšie?
Človek
henryjenkins.org
" Transmediálny naratívny projekt pozostáva z troch (alebo viacerých) rozprávačských línii, ktoré existujú v rámci jedného fikčného sveta.Jednotlivé naratívne linky nie sú rovnaké, nepoužívajú materiál z inej platformy a dokážu stáť aj osamote.
Človek
Transmédia dáva príbehom uši. Jeff Gomez
Človek
Tentpole zážitok Hub ARG Človek Role play Štylizovaná adaptácia Participácia
Transmedia viaže diváka na komplexné  svety, nie príbehy
[object Object]
18. júla 2008, na hlavný web The Dark Knight prišlo 1,5 percenta internetovej populácie, smerovalo na ňu 5270 odkazov
106299 blogov o filme v deň premiéry, každý 90 blog bol o Temnom rytierovi
Niektoré videá na Youtube mali viac ako 4 milióny videní a stovky tisíc komentárov
A oficiálny trailer mal len 105244 videní,[object Object]

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Ako budeme rozprávať popolušku, Barcamp verzia

Notes de l'éditeur

  1. Pedagóg = to, že deti odmietajú čítať povinné čítanie nehovorí až tak veľa o nichMarketér = neopakujte obsah vo všetkých médiách rovnaký message, tvorte skôr komplexné svety, nekradnite nápady od druhých firiem, ale z entertaimentu. Majiteľ firmy = nehovorte ľuďom fakty, tie vám nevytvoria emocionálne puto, hovorte príbehy o svojich snoch, prečo to robíte. Na to, aby ste mali vplyvný príbeh nepotrebujete už klasické médiá