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Using LinkedIn &
Social Media
Sigmund Fidyke III
September 2013
To Find a Job
Sigmund Fidyke III
Chief Technology Officer with
a passion for innovation
• Innovation in products
• Innovation in development
• Innovation in marketing
Finding a Job Using Social Media
• It’s easy and quick
• Set it up once and you’re done
• Just be online & people will find you
• Companies care about your opinion
• There is no bad publicity
The Basics
•Stop playing
•What is your brand?
•Engage!
Not For Fun Anymore
A Tool, Not a Toy
• Purposeful activity
• Every post fits your brand
• Never stop promoting you
Your Personal Brand
• Who you are
• What you are known for
• What you promise
• What you deliver
Engage!
• A plan without action is a dream
• Set goals and metrics
• Follow up
• Reward yourself
7 Steps to Success
1. LinkedIn: Profile
2. LinkedIn: Interests
3. LinkedIn: Network
4. LinkedIn: Skills
5. Facebook
6. Create content
7. Keep up with changes
P I N S
LinkedIn
LinkedIn: Profile
• Keyword Optimization
• Heading
• Summary
• Recommendations
LinkedIn: Keywords
• People you want to find you:
What keywords are they using?
• Do those searches yourself (highlighted)
• Copy the experts!
• Areas to focus on:
Headline, Job Titles, Summary, Interests
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
LinkedIn: Heading
• This shows up everywhere!
• Be careful
• Job title + Skill + Passion
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
LinkedIn: Summary
• NOT a resume summary!
• Marketing brochure / elevator speech
• Make it easy to contact you
• Add links & update often
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
LinkedIn: Recommendations
• Hard to get while you are a student
• Replaces references in job app
• Make it easy (write it for them!)
• Give as many as you get
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
LinkedIn: Interests
• Groups
• Companies
• Education
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
LinkedIn: Network
• Contacts
• L I O N
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
LinkedIn: Skills
• Important for recruiters
• Be specific
• Get endorsements
• Manage your list
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
Facebook
• Your pages will be searched!
• Follow target companies
• Engage with target companies
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
Create Content
• Blog
• YouTube
• Website
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
The Online World Changes Fast
• Don’t keep up – stay ahead
• Vine, KickStarter
• Mobile
Steps to Success
• Basics: Serious, Brand, Engage
• LinkedIn: P I N S
• Facebook
• Create content
• Keep up with changes
Sigmund Fidyke sigmund@octechexec.com

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7 Steps Using LinkedIn and Social Media to Find a Job (College Students)