Presented at Chapman University in September 2013. First prepare for social media (not play, personal brand) and then 7 things to do: 4 in LinkedIn, 1 Facebook, 1 create content, 1 keep up with changes.
2. Sigmund Fidyke III
Chief Technology Officer with
a passion for innovation
• Innovation in products
• Innovation in development
• Innovation in marketing
3. Finding a Job Using Social Media
• It’s easy and quick
• Set it up once and you’re done
• Just be online & people will find you
• Companies care about your opinion
• There is no bad publicity
12. LinkedIn: Keywords
• People you want to find you:
What keywords are they using?
• Do those searches yourself (highlighted)
• Copy the experts!
• Areas to focus on:
Headline, Job Titles, Summary, Interests
16. LinkedIn: Summary
• NOT a resume summary!
• Marketing brochure / elevator speech
• Make it easy to contact you
• Add links & update often
18. LinkedIn: Recommendations
• Hard to get while you are a student
• Replaces references in job app
• Make it easy (write it for them!)
• Give as many as you get
47. The Online World Changes Fast
• Don’t keep up – stay ahead
• Vine, KickStarter
• Mobile
48. Steps to Success
• Basics: Serious, Brand, Engage
• LinkedIn: P I N S
• Facebook
• Create content
• Keep up with changes
Sigmund Fidyke sigmund@octechexec.com