Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

1. top 10 signs
of march 2018
Explore top 10 signs of last month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
SIGNMESH.COMSNAPSHOTMARCH2018

2. consumer
insights
1Consumer insights around media,
purchase and lifestyle behavior

3. CONSUMERINSIGHTS
Voice Shopping To
Surge 1900%
OC&C studied the shopping habits of 1500
smart speaker owners as well as monitoring
product sales on Amazon via the devices.
They found that smart speaker users often
shop for low value items such as groceries,
entertainment and clothing.
The research predicts that voice shopping
will increase by 1900% in 2022, up from $2
billion today to $40 billion. They say Amazon
are the ones poised to dominate this
emerging channel, as they currently have the
largest market share in the US with 10%
penetration, Google Home is at 4% and
Cortana at 2%.
Source: http://signme.sh/YDOiWKho5

4. CONSUMERINSIGHTS
Why Branded Podcasts
Are Booming
Podcasts have been a booming business for
creators and advertisers. With podcast
advertising up by 85% from 2016, 76% of
listeners taking action after hearing
sponsored messages, and 90% of them
listening to the whole episode without
skipping ads, the format’s potential for
brands is huge. Branded podcasts that
mastered to engage their audiences all have
something in common: they don’t just talk
about how great their products are in 10
episodes but they help listeners to achieve
goals related to the company.
Source: http://signme.sh/yEFuuSufM

5. business
innovation
2Signs and innovations around new
products, services and ventures

6. BUSINESSINNOVATION
Radical Transparency
Disrupts Fashion
Everlane company always took a very open
approach to pricing, letting consumers know
exactly where prices were coming from.
The latest initiative the company started:
changing the price of their sweaters based
on the falling prices for cashmere fibers. This
transparency initiative underlines the
company’s intended social impact, not
letting consumers in the dark about global
trade evolvements like so many others do.
The new pricing is part of a bigger strategy
to adjust all product prices based on the
market and to educate consumers about the
apparel supply chain.
Source: http://signme.sh/IWt0IlkHh

7. BUSINESSINNOVATION
Amazon’s Forays Into
Smart Home
Amazon wants to move in to people’s smart
homes - or at least own the front door - with
its acquisition of Ring.
The acquisition shows a big step towards
Amazon’s smart home ambitions.
Ring produces WiFi connected doorbells and
home security systems. It becomes
especially interesting for Amazon in
combination with their Amazon Key service
that enables delivery people to enter homes
with WiFi connected locks and cameras.
Source: http://signme.sh/exL4hbHKZ

8. communication
3Signs and examples around advertising,
content marketing, CRM and loyalty

9. COMMUNICATION
Black Marble
Basketball Court
Adidas Originals partnered with designer
Alexander Wang to build a black marble
basketball court in downtown LA.
Alexander Wang X Adidas Originals revealed
the most fashionable sports court: a
basketball field made from black marble. The
chic court was designed for adidas’ NBA All-
Star Weekend 747 Warehouse St. event and
revealed in an Instagram post of the
designer.
Source: http://signme.sh/9ubIprKhf

10. COMMUNICATION
Burger King Support
Their Rivals
McDonald’s in Argentina ran a campaign
named the “McHappy” day to raise money
for children with cancer by donating all sales
from their popular Big Mac menu item.
During this time, Burger King refused to sell
customers their staple product, the Whopper
and encouraged people to go to McDonald’s
instead, in an effort to support their
charitable cause.
These actions were turned into a video which
was shared over social media by the
restaurant.
Source: http://signme.sh/tHATuaeLV

11. experience
4Signs and interesting practices around
retail and POS spaces, events or
installations

12. EXPERIENCE
Nike Gamify In-Store
Sneaker Try Outs
Nike China have created a short game to
make customer’s try-outs of their new Epic
React sneakers more of an experience. They
produced the game which sees customers
running in the new sneakers on a treadmill.
This in turn makes their character in the
game run as they navigate a virtual world
named “Reactland.”
The avatars are personalized and created
through taking a photo of the customer
before slightly pixelating it to fit into the
game style. 10 seconds of each customer’s
game can be shared on social media.
Source: http://signme.sh/xnT254Exs

13. EXPERIENCE
Check In To The
Departure Beach
Virgin Holidays introduced the “departure
beach” where passengers waiting for flights
can kill time with food, soft drinks, tea and
coffee all included, as well as games
console-equipped kids’ areas and plasma
screens.
Transfers to and from the “beach” are
offered, along with complimentary WiFi and
a bag-drop facility for even less hassle.
Representatives will be on hand to answer
any last-minute questions people might
have, and there are even full shower and
changing facilities for those wanting to
freshen up.
Source: http://signme.sh/pXH9Lqjuy

14. partnerships
5Signs around sponsoring, interesting brand
and media cooperations, influencer
marketing

15. PARTNERSHIPS
Zappos Brings Service
To The Stage
Known for their top-level customer service
Zappos, based in Las Vegas are going a step
further with their offering of great
experiences by opening their own theatre at
Planet Hollywood Resort & Casino. They
partnered with Caesars Entertainment and
will be rebranding The Axis, a 7000 seat
venue for live music and entertainment.
The theatre will have a dance floor, VIP
seating as well as other nightlife-orientated
services.
The collaboration will not only be a one-off
stunt, but instead the start of a much longer
partnership.
Source: http://signme.sh/GWbwxrFUQ

16. PARTNERSHIPS
Orange And Seat For
Tomorrow’s Travel
Orange Spain together with car
manufacturer Seat aim to make the new
model of connected cars which feels like a
home away from home. To achieve this goal,
they will focus on three main areas: 1.
Improve the experience of drivers and
passengers by developing connected car
services 2. Developing the digital home or
office experience for car users 3. Launch a
loyalty program which will encourage the
frequent use of their new connectivity and
mobility solutions.
Source: http://signme.sh/oObZGAlHp

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