It deals about marketing strategy of TVSE

4. Opportunities and Threats of TVSE Opportunity Threat The PC-based POS equipments, whose market is estimated to be Rs 1000 core, by 2009 (source: EVALUE SERVE report). The other companies in the same field ( HCL, Sahara, Wipro, HP etc.) Expected to 35 % growth rate in PC shipments. Entry of new firm in same field due to lucrative profit margine. IT hardware manufacturing market is expected to grow from $ 5 billion to $ 25 billion by 2009. Expected tax burden. Emerging demand from tier 3 town. Lack of transportation infrastructure Boom in retail sector and demand for automation equipments. Low awareness about technology changes in Tire- III cities Growing Disposable income with awareness of PC