TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
Crisis Communications: How to Address Stakeholders and Media During Times of Crisis
1. Marketing & Public Relations
Critical Communications:
How to address stakeholders, media
during times of crisis
2. A crisis communications plan will help
you respond well
• Prevent event from escalating publicly and
damaging your reputation
• Minimize the negative effect, should crisis
occur
• Behave in a manner that provides a solid
platform for the future
• Be 80% ready when crisis strikes
• Make life so much easer!
3. Develop a thoughtful plan
• Prepare to address three biggest and most likely
crises
• Develop for each crisis baseline messages that
• Maintain your credibility
• Defend your brand
• Plan what you could you say
• If there’s an accident born of negligence
• If there’s financial malfeasance or an FBI investigation
• If there are public sexual harassment accusations against a
senior official
4. Develop a thoughtful plan
• Develop communications process
• Assign responsibility based on threat + potential
• Establish communications chain to address key
audiences
• Tap all channels to deliver messages quickly
• Consider pre-written copy for
• Websites
• News releases
• Stakeholder alerts
5. Develop a thoughtful plan
• Assign select managers to watch for brewing
crises and alert senior staff
• Identify target audiences
• Top management, board
• Employees
• Residents
• Other agencies, departments
• Vendors
6. Develop a thoughtful plan
• Describe likely crises
• Describe proper behaviors
• Provide baseline messages
• Identify crisis management team
• Identify spokespeople
• Establish communication processes
7. Simulate a crisis
• Review potential crises with crisis team
• Simulate crisis
• Conduct workshop & practice
• Modify plan, baseline messages, as required
• Update, engage appropriate principals who may
not be on crisis team
• Prepare to deal with media
8. Crises may require press interviews
• What happened?
• How did it happen?
• Why did it happen?
• What does this mean?
• Who is to blame?
• Can it happen again?
9. Train, prepare for media interviews
• Why train?
• Media training helps you make the most of media
opportunities
• Improve comfort level
• Manage time, space
• Help reporter
• Practice telling your story
10. Marketing & Public Relations
Critical Communications:
How to address stakeholders, media
during times of crisis