Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
!1
Today’s Agenda
5 Lessons
Learned:
Design
Experimentation
Revenue
Curation
Skills

Plus:
What’s Next:
2020
!

Q&A

!2
About Me

Jeremy Caplan

@jeremycaplan

jeremy@jeremycaplan.com

!3
Slides and Hashtag

Share thoughts, questions or responses

Slides: bit.ly/jc5lessons
Twitter: #Journalism2020

!4
Case Studies:

5 Lessons Learned
in American

Digital
Journalism
!5
I.
Prioritize Design
Narratively
!6
!7
!8
!9
Narratively’s Editorial Approach
Building a New Journalism Organization From Scratch
Focus on Design

Clean, simple presen...
Narratively’s Revenue Streams
A New Multifaceted Approach
Sponsorship
Syndication
Custom Content

Providing sponsors with ...
!12
!13
!14
!15
!16
!17
!18
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
Ne...
II.
Experiment
Texas Tribune
!20
New News Organization
!21
38 Employees
$4.5 Million Revenue
550,000 Unique Visitors

!22
!23
1/3 Traffic to Data Pages
1/3 Traffic from Mobile

!24
70 Events

Texas Tribune plans almost-weekly events,
from panel discussions to a big ideas festival
!25
2000 attendees
$225/ticket
@Texas Tribune Festival

!26
$3,000

Cost to sponsor typical Texas Tribune event
!27
$1,200,000

Texas Tribune’s 2013 event revenue

!28
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
Ne...
III
Explore New Revenue

Forbes & Buzzfeed
!30
!31
!32
!33
Forbes’ New Approach
Strengthening a Traditional Journalism Organization

Diversifying Content

Diversifying Revenue

Soci...
!35
20%

Ad revenue at Forbes from sponsored content

!36
!37
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
Ne...
IV
Curate & Aggregate
Upworthy
!39
!40
Upworthy
87 Million

Unique monthly visitors
!41
4.95 Million Likes on Facebook
!42
V
Sharpen Skills
Skillcrush
!43
Journalism Skills for 2020

Supplementing reporting, writing and editing with new strengths

Multimedia

Social Media

Dat...
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
Ne...
!

What’s Next:

Kickstarter +
Beyond
!46
Kickstarter

!47
!48
!49
!50
Up to a two line subtitle, generally used to describe the
takeaway for the slide

!51
Up to a two line subtitle, generally used to describe the
takeaway for the slide

!52
Bionic
Publishing
!53
Narrative Science

!54
Automated Insights

!55
!56
!57
Data Algorithms

!58
Sources and Resources

To find out more about the sites and data used in this
presentation, here are some follow-up sources...
Thank You
Jeremy Caplan
Director of Education
Tow-Knight Center for Entrepreneurial Journalism
CUNY Graduate School of Jou...
Prochain SlideShare
Chargement dans…5
×

Innovations in Digital Journalism: 5 Lessons Learned (V2)

As digital journalism evolves, this presentation offers a summary of five key lessons learned from successful new— and traditional— news organizations.

Innovations in Digital Journalism: 5 Lessons Learned (V2)

  1. 1. !1
  2. 2. Today’s Agenda 5 Lessons Learned: Design Experimentation Revenue Curation Skills Plus: What’s Next: 2020 ! Q&A !2
  3. 3. About Me Jeremy Caplan @jeremycaplan jeremy@jeremycaplan.com !3
  4. 4. Slides and Hashtag Share thoughts, questions or responses Slides: bit.ly/jc5lessons Twitter: #Journalism2020 !4
  5. 5. Case Studies: 5 Lessons Learned in American Digital Journalism !5
  6. 6. I. Prioritize Design Narratively !6
  7. 7. !7
  8. 8. !8
  9. 9. !9
  10. 10. Narratively’s Editorial Approach Building a New Journalism Organization From Scratch Focus on Design Clean, simple presentation In-Depth Stories Creative Multimedia One high-quality story a day Blending photo, video + text !10
  11. 11. Narratively’s Revenue Streams A New Multifaceted Approach Sponsorship Syndication Custom Content Providing sponsors with subtle branding on and off the site Supplying high-quality content for use in education Creating content commissioned by companies Events Drawing paid attendees and sponsors to local events Premium Content Selling special ebooks and special content collections Membership Giving members extra benefits, access and discounts !11
  12. 12. !12
  13. 13. !13
  14. 14. !14
  15. 15. !15
  16. 16. !16
  17. 17. !17
  18. 18. !18
  19. 19. Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !19
  20. 20. II. Experiment Texas Tribune !20
  21. 21. New News Organization !21
  22. 22. 38 Employees $4.5 Million Revenue 550,000 Unique Visitors !22
  23. 23. !23
  24. 24. 1/3 Traffic to Data Pages 1/3 Traffic from Mobile !24
  25. 25. 70 Events Texas Tribune plans almost-weekly events, from panel discussions to a big ideas festival !25
  26. 26. 2000 attendees $225/ticket @Texas Tribune Festival !26
  27. 27. $3,000 Cost to sponsor typical Texas Tribune event !27
  28. 28. $1,200,000 Texas Tribune’s 2013 event revenue !28
  29. 29. Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !29
  30. 30. III Explore New Revenue Forbes & Buzzfeed !30
  31. 31. !31
  32. 32. !32
  33. 33. !33
  34. 34. Forbes’ New Approach Strengthening a Traditional Journalism Organization Diversifying Content Diversifying Revenue Social Distribution More than 1,000 new writers Several new revenue streams Emphasizing reader sharing !34
  35. 35. !35
  36. 36. 20% Ad revenue at Forbes from sponsored content !36
  37. 37. !37
  38. 38. Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !38
  39. 39. IV Curate & Aggregate Upworthy !39
  40. 40. !40
  41. 41. Upworthy 87 Million Unique monthly visitors !41
  42. 42. 4.95 Million Likes on Facebook !42
  43. 43. V Sharpen Skills Skillcrush !43
  44. 44. Journalism Skills for 2020 Supplementing reporting, writing and editing with new strengths Multimedia Social Media Data & Design Coding Business Photo, Video, Audio Building Community Numbers & Graphics Digital Flexibility Entrepreneurial Mindset !44
  45. 45. Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !45
  46. 46. ! What’s Next: Kickstarter + Beyond !46
  47. 47. Kickstarter !47
  48. 48. !48
  49. 49. !49
  50. 50. !50
  51. 51. Up to a two line subtitle, generally used to describe the takeaway for the slide !51
  52. 52. Up to a two line subtitle, generally used to describe the takeaway for the slide !52
  53. 53. Bionic Publishing !53
  54. 54. Narrative Science !54
  55. 55. Automated Insights !55
  56. 56. !56
  57. 57. !57
  58. 58. Data Algorithms !58
  59. 59. Sources and Resources To find out more about the sites and data used in this presentation, here are some follow-up sources and resources ‣ bit.ly/localsites = J-Lab’s list of 1250+ local U.S. sites ‣ submojour.net = Research on Journalism Startups ‣ bit.ly/cjrstartups = Columbia Journalism Review Startup Coverage ‣ niemanlab.org/encyclo = Nieman Lab’s Future of News Encyclopedia ‣ bit.ly/ejboard = Quora Resource Board on Entrepreneurial Journalism !59
  60. 60. Thank You Jeremy Caplan Director of Education Tow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism @jeremycaplan jeremy@jeremycaplan.com !60

×