Tips to maximize exposure on search engines of your Plone site.

1. Plone and SEO Optimizing Plone sites For best performance on Search Engines Silvio Tomatis

2. Your first stop Google's Search Engine Optimization Starter Guide http://goo.gl/OCezJ

4. Page content

5. PageRank

6. URL text

7. Anchor text of inbound links (don't underestimate this: remember google bombing)

9. Appropriate, relevant, short and concise (but redundant if necessary) Plone asks a title and a description: encourage your content creators to think about content and description seo-wise. but... how should I write my titles and descriptions?

11. webmaster tools (includes also potential visitors, not only actual ones)

12. google keyword tool (keyword competition)

13. google insights (discover seasonal patterns)

14. google alert (keep an eye on your competitors)

15. Google webmaster tools It will tell you things that only google knows: search queries that perform less than they should and can be optimized.

16. Google Insights Once per year pie gets its revenge on cake

18. Estimate the value of being in first page

20. Helps keeping an eye on your competitors

22. Plenty of cross links

24. link to hash anchors (line on a page)

26. Sometimes they prefer listing pages instead of content

27. Check how many and what pages are in google and yahoo with site:www.example.com query

29. Prune useless URLs in robots.txt BUT Ensure Google juice still flows: links from listings won't count anymore. Content pages should link each other as much as possible

31. Human readable URLs

32. sitemap.xml.gz But remember you should ping SE

33. Linkintegrity: lessen the likelyness of 404s when moving or removing pages

35. Every link counts: 301 instead of 404

36. When importing content to a brand new Plone site write some code to instruct plone.app.redirector about old url--->new url mappings

37. Check 404s and redirect to a meaningful page (Products.RedirectionTool)

39. http://plonesite/sec/sub1/page http://plonesite/sec/sub1/sub2/page

40. Page title depends on content:

41. all templates at root level

42. will have the same title

43. Questions