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SHIFTwork
REINVENTING WORK
THE IDEO PLAYBOOK
q v r
$
WE START WITH
two blokes
A
plane
A
warehouse
AND
how?
DESIGN LED
innovation
EMPATHISE
DEFINE
IDEATE
PROTOTYPE
TEST
DESIGN THINKING process
BUT... HOLD ON
IT’S MORE THAN A
process
ENVIRONMENTPEOPLE PROCESS++
= INNOVATION
AND THE GLUE:
collaboration
OK... SO
now what?
DESIGN LED
innovation
POWERED BY
COWORKING
THE RISE OF
coworking
TECHNOLOGY
DESIGN
ENTERTAINMENT
FREELANCERS
SMALL BUSINESS
START UPSBRAND
PRODUCT
DESIGN
GRAPHICS
STRATEGY
MOBILE
UX
VIDEO
ANIMATION
SOFTWARE
ONLINE ENVIRONMENT
DESIGN
ACCELERATED
serendipity
ENVIRONMENTCOMMUNITY CULTURE++
=COWORKING
COLLABORATION
AND YOU KNOW
WHAT THAT
REMINDS US OF?
SHIFTwork
BUILD
COLLABORATION
INTO YOUR
q
$
r
DNA

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