1.
2017 Digital Marketing Trends You Really Need To Know
Digital Marketing Trends
You Really Need To Know
2017 Edition

2.
2017 Digital Marketing Trends You Really Need To Know
Who is this guy?
•I run marketing at Homes.com
•9 -16M organic visits / mth
•Agency background
•Entrepreneur
•And sailor

3.
2017 Digital Marketing Trends You Really Need To Know
Who is this guy?
•I run marketing at Homes.com
•9 -16M organic visits / mth
•Agency background
•Entrepreneur
•And sailor
•Not the GEICO gecko

4.
2017 Digital Marketing Trends You Really Need To Know
Warning
You Will Learn By Accident

5.
2017 Digital Marketing Trends You Really Need To Know
And there will
be no kittens

6.
2017 Digital Marketing Trends You Really Need To Know
Digital Marketing Trends
You Really Need To Know
2017 Edition

7.
2017 Digital Marketing Trends You Really Need To Know
A Quick Survey

8.
2017 Digital Marketing Trends You Really Need To Know

9.
2017 Digital Marketing Trends You Really Need To Know

10.
2017 Digital Marketing Trends You Really Need To Know

11.
2017 Digital Marketing Trends You Really Need To Know
Trends 2017

12.
2017 Digital Marketing Trends You Really Need To Know
7 Trends (7 for 17!)
1. 1 Consumers
2. 2
3. 3
4. 4
5. 5
6. 6
7. 7

13.
2017 Digital Marketing Trends You Really Need To Know
7 5 Trends (5 for 17!)
1. Multi-Screen Consumers
2. Mobile-First
3. User-Centric Experiences
4. Augmented Everything
5. Voice Search

14.
2017 Digital Marketing Trends You Really Need To Know
1. Multi-screen consumers

15.
2017 Digital Marketing Trends You Really Need To Know
Another Survey

16.
2017 Digital Marketing Trends You Really Need To Know

17.
2017 Digital Marketing Trends You Really Need To Know

18.
2017 Digital Marketing Trends You Really Need To Know

19.
2017 Digital Marketing Trends You Really Need To Know

20.
2017 Digital Marketing Trends You Really Need To Know
1 Screen

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2017 Digital Marketing Trends You Really Need To Know
3 Screens

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2017 Digital Marketing Trends You Really Need To Know

23.
2017 Digital Marketing Trends You Really Need To Know

24.
2017 Digital Marketing Trends You Really Need To Know

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2017 Digital Marketing Trends You Really Need To Know

26.
2017 Digital Marketing Trends You Really Need To Know

27.
2017 Digital Marketing Trends You Really Need To Know
Trend Takeaway

28.
2017 Digital Marketing Trends You Really Need To Know
Be Responsive

29.
2017 Digital Marketing Trends You Really Need To Know
Be Responsive (any screen size)

30.
2017 Digital Marketing Trends You Really Need To Know
Second

31.
2017 Digital Marketing Trends You Really Need To Know
Second is Mobile First
Because Google says so.

32.
2017 Digital Marketing Trends You Really Need To Know
Keys to a Great User Experience
Mobile
first index

33.
2017 Digital Marketing Trends You Really Need To Know
How Site is Assessed

34.
2017 Digital Marketing Trends You Really Need To Know

35.
2017 Digital Marketing Trends You Really Need To Know

36.
2017 Digital Marketing Trends You Really Need To Know

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2017 Digital Marketing Trends You Really Need To Know

38.
2017 Digital Marketing Trends You Really Need To Know
www.google.com/webmasters

39.
2017 Digital Marketing Trends You Really Need To Know

40.
2017 Digital Marketing Trends You Really Need To Know

41.
2017 Digital Marketing Trends You Really Need To Know

42.
2017 Digital Marketing Trends You Really Need To Know
Links too close together

43.
2017 Digital Marketing Trends You Really Need To Know
Links too close together

44.
2017 Digital Marketing Trends You Really Need To Know
Trend Takeaway

45.
2017 Digital Marketing Trends You Really Need To Know

46.
2017 Digital Marketing Trends You Really Need To Know
Yes
It’s mobile-friendly

47.
2017 Digital Marketing Trends You Really Need To Know
3. User-Centric Experiences

48.
2017 Digital Marketing Trends You Really Need To Know
3. User-Centric Experiences
satisfaction

49.
2017 Digital Marketing Trends You Really Need To Know

50.
2017 Digital Marketing Trends You Really Need To Know

51.
2017 Digital Marketing Trends You Really Need To Know
satisfaction

52.
2017 Digital Marketing Trends You Really Need To Know

53.
2017 Digital Marketing Trends You Really Need To Know
Warning
Potential Politically-Charged Slide Coming Up

54.
2017 Digital Marketing Trends You Really Need To Know

55.
2017 Digital Marketing Trends You Really Need To Know
Paper or Plastic?

56.
2017 Digital Marketing Trends You Really Need To Know
Answer
Whatever makes the user happy (satisfied)
Paper or Plastic?

57.
2017 Digital Marketing Trends You Really Need To Know
Your Supermarket Experience
•What are your expectations?
•What would satisfy you?
•What would inspire you to return?

58.
2017 Digital Marketing Trends You Really Need To Know
My Experiences

59.
2017 Digital Marketing Trends You Really Need To Know

60.
2017 Digital Marketing Trends You Really Need To Know

61.
2017 Digital Marketing Trends You Really Need To Know

62.
2017 Digital Marketing Trends You Really Need To Know
Satisfaction?

63.
2017 Digital Marketing Trends You Really Need To Know
Expectations
•Fast
•Friendly
•Faultless

64.
2017 Digital Marketing Trends You Really Need To Know
Expectations
•Fast
•Friendly
•Faultless
https://developers.google.com/speed/pagespeed/insights/

65.
2017 Digital Marketing Trends You Really Need To Know

66.
2017 Digital Marketing Trends You Really Need To Know
Grant… tell me again…
Is speed really that important?

67.
2017 Digital Marketing Trends You Really Need To Know
Grant… tell me again…
Is speed really that important?

68.
2017 Digital Marketing Trends You Really Need To Know
Yes.

69.
2017 Digital Marketing Trends You Really Need To Know
So basically…
you’re telling me I won’t
win with ‘slow & steady’?
You’re kinda slow, huh?

70.
2017 Digital Marketing Trends You Really Need To Know
Why Does It Matter?
Fast is Better

71.
2017 Digital Marketing Trends You Really Need To Know

72.
2017 Digital Marketing Trends You Really Need To Know
Speed ~ Rank
There’s a Correlation

73.
2017 Digital Marketing Trends You Really Need To Know

74.
2017 Digital Marketing Trends You Really Need To Know
Not Just Google
Bing too!

75.
2017 Digital Marketing Trends You Really Need To Know
Page Load Time

76.
2017 Digital Marketing Trends You Really Need To Know
Page Load Time: This element has a direct
impact on the satisfaction a user has when they
visit your website.

77.
2017 Digital Marketing Trends You Really Need To Know
Page Load Time: This element has a direct
impact on the satisfaction a user has when they
visit your website. Slow load times can lead to
a visitor simply leaving your website, seeking
their information elsewhere.

78.
2017 Digital Marketing Trends You Really Need To Know
Page Load Time: This element has a direct
impact on the satisfaction a user has when they
visit your website. Slow load times can lead to
a visitor simply leaving your website, seeking
their information elsewhere. If they came from
our search results that may appear to us to be
an unsatisfactory result that we showed.

79.
2017 Digital Marketing Trends You Really Need To Know
Page Load Time: This element has a direct
impact on the satisfaction a user has when they
visit your website. Slow load times can lead to
a visitor simply leaving your website, seeking
their information elsewhere. If they came from
our search results that may appear to us to be
an unsatisfactory result that we showed.

80.
2017 Digital Marketing Trends You Really Need To Know
Faster is better, but take care to
balance absolute page load
speed with a positive, useful
user experience.

81.
2017 Digital Marketing Trends You Really Need To Know
Expectations
•Fast
•Friendly
•Faultless

82.
2017 Digital Marketing Trends You Really Need To Know

83.
2017 Digital Marketing Trends You Really Need To Know
https://search.google.com/search-console/mobile-friendly

84.
2017 Digital Marketing Trends You Really Need To Know
UX = User Experience
Friendlier is Better

85.
2017 Digital Marketing Trends You Really Need To Know

86.
2017 Digital Marketing Trends You Really Need To Know
Websites Just For Search Engines
Building a site *Just* for search engines is
shortsighted
Man with long arm
Short-sighted

87.
2017 Digital Marketing Trends You Really Need To Know
Websites Just For Search Engines
Building a site *Just* for search engines is
shortsighted
Man with long arm
Would be like building
a supermarket just for
checkout cashiers
Short-sighted

88.
2017 Digital Marketing Trends You Really Need To Know
Are You Unique & Engaging?
How’s your:
•Copy?
•Images?
•Media?
•Experience?

89.
2017 Digital Marketing Trends You Really Need To Know
User Experience Is Massively Important
The goal of many of our ranking changes is
to help searchers find sites that provide a
great user experience and fulfill their
information needs. We also want the “good
guys” making great sites for users, not just
algorithms, to see their effort rewarded.

90.
2017 Digital Marketing Trends You Really Need To Know
What Could Go Wrong?

91.
2017 Digital Marketing Trends You Really Need To Know
https://search.google.com/search-console/mobile-friendly

92.
2017 Digital Marketing Trends You Really Need To Know
satisfaction

93.
2017 Digital Marketing Trends You Really Need To Know
Expectations
•Fast
•Friendly
•Faultless

94.
2017 Digital Marketing Trends You Really Need To Know
To Err is Human…
To Not Err Devine

95.
2017 Digital Marketing Trends You Really Need To Know
To Err is Human…
To Not Err Devine
Faultless is Fantastic

96.
2017 Digital Marketing Trends You Really Need To Know

97.
2017 Digital Marketing Trends You Really Need To Know
Site Errors
i.e. 404 “Not Found”

98.
2017 Digital Marketing Trends You Really Need To Know

99.
2017 Digital Marketing Trends You Really Need To Know

100.
2017 Digital Marketing Trends You Really Need To Know
Trend Takeaway

101.
2017 Digital Marketing Trends You Really Need To Know
Great User Experience
•Mobile first
•Site speed
•Satisfaction
• Intent to Content
•No issues
• Server errors
• “Not found”
NOT
User
first

102.
2017 Digital Marketing Trends You Really Need To Know
Your Web Experience
•Fast
•Friendly
•Faultless (or fun)

103.
2017 Digital Marketing Trends You Really Need To Know
4. Augmented Everything

104.
2017 Digital Marketing Trends You Really Need To Know
Reality
•VR
•AR

105.
2017 Digital Marketing Trends You Really Need To Know
Reality
•VR
•AR
•Arrrggghhhh

106.
2017 Digital Marketing Trends You Really Need To Know
Cool?

107.
2017 Digital Marketing Trends You Really Need To Know
Not
Cool!

108.
2017 Digital Marketing Trends You Really Need To Know
Not
Cool Enough

109.
2017 Digital Marketing Trends You Really Need To Know
Cool

110.
2017 Digital Marketing Trends You Really Need To Know
Reality
•VR
•AR
•Ahhhh

111.
2017 Digital Marketing Trends You Really Need To Know
Reality
•VR
•AR
•Ahhhh

112.
2017 Digital Marketing Trends You Really Need To Know
Reality
•VR
•AR
•Ahhhh

113.
2017 Digital Marketing Trends You Really Need To Know
Reality
•VR
•AR
•Ahhhh

114.
2017 Digital Marketing Trends You Really Need To Know
Reality
•VR
•AR
•Ahhhh

115.
2017 Digital Marketing Trends You Really Need To Know
AR in the News Today!
“The goal is to make VR and AR what we all
want it to be: glasses small enough to take
anywhere, software that lets you experience
anything, and technology that lets you
interact with the virtual world just like you do
with the physical one.”

116.
2017 Digital Marketing Trends You Really Need To Know
AR in the News Today!
“The goal is to make VR and AR what we all
want it to be: glasses small enough to take
anywhere, software that lets you experience
anything, and technology that lets you
interact with the virtual world just like you do
with the physical one.”
Mark Zuckerberg

117.
2017 Digital Marketing Trends You Really Need To Know
Trend Takeaway

118.
2017 Digital Marketing Trends You Really Need To Know
Trend Takeaway
Be Cool

119.
2017 Digital Marketing Trends You Really Need To Know
5. Voice Search
When Consumers Are Too Lazy to Type

120.
2017 Digital Marketing Trends You Really Need To Know
5. Voice Search
When Consumers Are Too Lazy to Type
Or are under the age of 20

121.
2017 Digital Marketing Trends You Really Need To Know

122.
2017 Digital Marketing Trends You Really Need To Know
AI Assistants Are Here

123.
2017 Digital Marketing Trends You Really Need To Know
AI Assistants Are Here
How many people here got Echo for Christmas?

124.
2017 Digital Marketing Trends You Really Need To Know
AI Assistants Are Here
How many people here got Echo for Christmas?
What do you use it for?

125.
2017 Digital Marketing Trends You Really Need To Know
45% listen to
music / books

126.
2017 Digital Marketing Trends You Really Need To Know
45% listen to
music / books
Hello?

127.
2017 Digital Marketing Trends You Really Need To Know
Generational?
What do you think?

128.
2017 Digital Marketing Trends You Really Need To Know
call someone check the time
ask for directions play a songfind out movie times

129.
2017 Digital Marketing Trends You Really Need To Know
Voice as Opportunity

130.
2017 Digital Marketing Trends You Really Need To Know
Voice as Opportunity
How can I make $$?

131.
2017 Digital Marketing Trends You Really Need To Know
Implied / Actual Question
How can I do that?

132.
2017 Digital Marketing Trends You Really Need To Know
Answers

133.
2017 Digital Marketing Trends You Really Need To Know
Answers
•Mobile Web
•Native system
•Apps

134.
2017 Digital Marketing Trends You Really Need To Know
Appearing in
the answer box

135.
2017 Digital Marketing Trends You Really Need To Know
The Best Answer
Appearing in
the answer box

136.
2017 Digital Marketing Trends You Really Need To Know
The Best Answer
•Understand the question
•Lists / steps
•Proper markup (geek)
•Page layout
• TL:DR summary
• Answer the question
Your
Brand
Here

137.
2017 Digital Marketing Trends You Really Need To Know
AI Assistants Are Here

138.
2017 Digital Marketing Trends You Really Need To Know
The Perfect Assistant
• Knows me well
• Anticipates my needs
• Adaptable & flexible
• Knows everything

139.
2017 Digital Marketing Trends You Really Need To Know
The Perfect Assistant
• Knows me well
• Anticipates my needs
• Adaptable & flexible
• Knows everything
Understands my accent

140.
2017 Digital Marketing Trends You Really Need To Know

141.
2017 Digital Marketing Trends You Really Need To Know

142.
2017 Digital Marketing Trends You Really Need To Know
Wait!! There’s More!!

143.
2017 Digital Marketing Trends You Really Need To Know

144.
2017 Digital Marketing Trends You Really Need To Know
More to Come
•Cars
•Kiosks
•Wearables
•Chatbots

145.
2017 Digital Marketing Trends You Really Need To Know
Trend Takeaway

146.
2017 Digital Marketing Trends You Really Need To Know
Answers are the answer
www.slideshare.net/simmonet/why-answers-are-the-answer

147.
2017 Digital Marketing Trends You Really Need To Know
Answers are the answer
www.slideshare.net/simmonet/why-answers-are-the-answer
Understand your users
Answer their questions
Be the best answer

148.
2017 Digital Marketing Trends You Really Need To Know
Answers are the answer
Do you have questions?
Thank you

149.
2017 Digital Marketing Trends You Really Need To Know
Thank you
1. Multi-Screen Consumers
2. Mobile-First
3. User-Centric Experiences
4. Augmented Everything
5. Voice Search

150.
2017 Digital Marketing Trends You Really Need To Know
Digital Marketing Trends
You Really Need To Know
2017 Edition