Cloud is more than just accounting software
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Presentation from ATSA 2012 at the Sydney Convention Centre. Why accountants are in a great position to assist SMEs in deploying cloud applications to improve their businesses.
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Cloud is more than just accounting software
- 1. Cloud is more than just accounting software Simon Foster Managing Director Shoeboxed Australia @fostersimonj
- 3. Why Cloud?
- 4. Who does this? http://www.flickr.com/photos/billburris/
- 5. Attitudes to Cloud • According to the SAGE Business Index 2012 Micro Business Small Business Understand what 19% 30% cloud means in practice Of these … Unsure about how 66% 48% to implement cloud Interested in 47% 56% implementing cloud See significant 12% 11% benefits of cloud http://www.flickr.com/photos/donabelandewen/
- 6. Cloud Business Advisory for SMEs • 64% of AU/NZ business owners see their accountant as the most trusted advisor for general business advice.1 • Business owners are concerned about the value of the cloud. • Accountants are in the perfect position to advise small businesses about cloud 1 MSI Global Alliance March 2011 survey compared to Banks, Lawyers, Business Coaches & Financial Advisors
- 7. SME Cloud Start with The Small Business Web – www.thesmallbusinessweb.com ‘As a startup owner, you probably don’t care about APIs - but you might care that putting your invoicing data into Freshbooks will let it flow into bookkeeping and tax solution Outright. Or that sending your business cards to ShoeBoxed means that you can add the data you get to CRM provider BatchBlue’s BatchBook database as well as send it through sales lead provider Jigsaw.’
- 8. Checklist 1. Is the business ready? a) Compliance requirements b) Business process complexity c) Business stage
- 9. Checklist 2. Vendor suitability a) Longevity b) Security & Privacy policies c) Data export & Vendor lock-in
- 10. Checklist 3. Simplicity a) Configurability b) Integration with accounting systems & other products c) Ease of use
- 11. Checklist 4. Total cost of ownership a) Utility pricing b) ROI c) Cost at scale
- 12. Product Categories • Client accounting (ledger, payroll, inventory) • POS • Ecommerce • Sales & Marketing Automation • Scheduling & Field Service • Customer Service & Helpdesk • HR • Office Productivity & Storage
- 13. Sales & Marketing Automation • Customer Relationship Management (CRM) Compete with the big guys without the expense – Salesforce.com – Batchbook – CapsuleCRM – Highrise – SugarCRM – Zoho
- 14. Sales & Marketing Automation • Email Marketing – MailChimp – ConstantContact – iContact – Campaign Monitor • Event Marketing – EventBrite – StickyTickets
- 15. Scheduling & Job Tracking • Connect2Field • GeoOp • Timely • WorkflowMax
- 16. Customer Service & Helpdesk • Zendesk • Uservoice • Salesforce.com
- 17. Human Resources • EnableHR • Workforce Guardian
- 18. Office Productivity & Storage Email • Microsoft Office365 • Google Apps Storage • Box.net • Dropbox • Sharefile Client Document Management • Shoeboxed • Evernote
- 19. Advise Away!
- 20. Thank you! Questions? Simon Foster simon@team.shoeboxed.com.au @fostersimonj / @shoeboxedaust 0410 984577
Notes de l'éditeur
- ACS SME Convenor
- 1890s electricity generation– required huge capital expenditure, an engineer to manage it, water supply, oil …1950s electricity was ubiquitous and all you needed was a contract with the electricity utility1990s dotcom boom starting a software company meant a huge capital investment, engineers, etcToday – I just need a contract with a cloud provide like Rackspace or Amazon