Enterprise Social Networking - Myth or Magic?

1. ?ENTERPRISE SOCIAL NETWORKINGMYTH or MAGICSIMON GUESTGM, BUSINESS INNOVATIONNEUDESIC, LLC

2. RAY TOMLINSON

3. RAY TOMLINSON QWERTYUIOP IN 1971, RAY SENT THIS

4. RAY TOMLINSON THE FIRST EMAIL!

5. EMAIL VOLUME = ISP USAGE = CORPORATE h3p://www.radica>.com/wp/wp-‐content/uploads/2012/04/Email-‐Sta>s>cs-‐Report-‐2012-‐2016-‐Execu>ve-‐Summary.pdf

6. EMAIL VOLUME } = ISP USAGE = CORPORATE h3p://www.radica>.com/wp/wp-‐content/uploads/2012/04/Email-‐Sta>s>cs-‐Report-‐2012-‐2016-‐Execu>ve-‐Summary.pdf

7. EMAIL VOLUME } = 3,300,000,000 email accounts worldwide = ISP USAGE = CORPORATE h3p://www.radica>.com/wp/wp-‐content/uploads/2012/04/Email-‐Sta>s>cs-‐Report-‐2012-‐2016-‐Execu>ve-‐Summary.pdf

8. EMAIL VOLUME } = 3,300,000,000 email accounts worldwide 89,000,000,000 messages per day = ISP USAGE = CORPORATE h3p://www.radica>.com/wp/wp-‐content/uploads/2012/04/Email-‐Sta>s>cs-‐Report-‐2012-‐2016-‐Execu>ve-‐Summary.pdf

9. EMAIL VOLUME 30,900,000 } LAST 30 SECONDS = 3,300,000,000 email accounts worldwide 89,000,000,000 messages per day = ISP USAGE = CORPORATE h3p://www.radica>.com/wp/wp-‐content/uploads/2012/04/Email-‐Sta>s>cs-‐Report-‐2012-‐2016-‐Execu>ve-‐Summary.pdf

10. EMAIL VOLUME RIGHT TOOL? ALWAYS DONE THIS WAY?

11. ISSUES WITH EMAIL

12. ISSUES WITH EMAIL 01 inefficient for collaboration

13. ISSUES WITH EMAIL 01 inefficient for collaboration 02 doesn’t integrate well with systems

14. ISSUES WITH EMAIL 01 inefficient for collaboration 02 doesn’t integrate well with systems 03 low employee productivity

15. ISSUES WITH EMAIL 01 inefficient for collaboration 02 doesn’t integrate well with systems 03 low employee productivity 04 poor history and archiving

16. ISSUES WITH EMAIL 01 inefficient for collaboration 02 doesn’t integrate well with systems 03 low employee productivity 04 poor history and archiving 05 little reporting or querying

17. ISSUES WITH EMAIL WE NEED A NEW COLLABORATION PROJECT!

18. WE NEED A NEW COLLABORATION PROJECT }HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION?

19. WE NEED A NEW COLLABORATION PROJECT }HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION?

20. WE NEED A NEW COLLABORATION PROJECT }HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION? HOW MANY HAVE BEEN AN OUTSTANDING SUCCESS?

21. WE NEED A NEW COLLABORATION PROJECT }HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION? HOW MANY HAVE BEEN AN OUTSTANDING SUCCESS?

22. }WE NEED A NEW COLLABORATION PROJECT GOOD INTENTIONS

23. }WE NEED A NEW COLLABORATION PROJECT

24. }WE NEED A NEW COLLABORATION PROJECT “ALL PROJECTS NOW ON SHAREPOINT!”

25. }WE NEED A NEW COLLABORATION PROJECT “ALL PROJECTS NOW ON SHAREPOINT!” “ERP IS NOW INTEGRATED WITH CRM!”

26. }WE NEED A NEW COLLABORATION PROJECT “ALL PROJECTS NOW ON SHAREPOINT!” “ERP IS NOW INTEGRATED WITH CRM!” “THIS IS OUR NEW COLLABORATION PLATFORM”

27. }WE NEED A NEW COLLABORATION PROJECT INTEGRATION OF SINGLE PERSON AND MULTIPLE SYSTEMS

28. }WE NEED A NEW COLLABORATION PROJECT ALT + TAB INTEGRATION

29. WE NEED A NEW COLLABORATION PROJECT BACK TO EMAIL!

30. HOW DO WE FIX THIS?

31. HOW HAS COMMUNICATION CHANGED ACROSS GENERATIONS?

32. COMMUNICATION ORIENTATION h3p://www.un.org/staﬀdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPFs%20Business%20Development%20Needs.pdf

33. COMMUNICATION ORIENTATION TRADITIONALISTS 1925-1945 PERSONAL CONTACT h3p://www.un.org/staﬀdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPFs%20Business%20Development%20Needs.pdf

34. COMMUNICATION ORIENTATION TRADITIONALISTS 1925-1945 PERSONAL CONTACT BABY BOOMER 1946-1964 TELEPHONE h3p://www.un.org/staﬀdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPFs%20Business%20Development%20Needs.pdf

35. COMMUNICATION ORIENTATION TRADITIONALISTS 1925-1945 PERSONAL CONTACT BABY BOOMER 1946-1964 TELEPHONE GENERATION X 1960-1980 EMAIL h3p://www.un.org/staﬀdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPFs%20Business%20Development%20Needs.pdf

36. COMMUNICATION ORIENTATION TRADITIONALISTS 1925-1945 PERSONAL CONTACT BABY BOOMER 1946-1964 TELEPHONE GENERATION X 1960-1980 EMAIL GENERATION Y 1980-2000 IM/TEXT/SOCIAL h3p://www.un.org/staﬀdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPFs%20Business%20Development%20Needs.pdf

37. COMMUNICATION ORIENTATION TRADITIONALISTS 1925-1945 PERSONAL CONTACT BABY BOOMER 1946-1964 TELEPHONE GENERATION X 1960-1980 EMAIL GENERATION Y 1980-2000 IM/TEXT/SOCIAL GENERATION Z 2000 onwards SOCIAL ONLY h3p://www.un.org/staﬀdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPFs%20Business%20Development%20Needs.pdf

38. COMMUNICATION ORIENTATION EASY - WE’LL JUST BUY A SOCIAL PRODUCT...

39. COMMUNICATION ORIENTATION DEFINE A SOCIAL GRAPH FOR YOUR ORGANIZATION

40. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES

41. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIESCONNECT

42. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIESCONNECT UPDATE

43. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIESCONNECT UPDATE FOLLOW

44. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIESCONNECT UPDATE FOLLOW SHARE

45. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIESCONNECT UPDATE FOLLOW SHARE LIKE

46. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIESCONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE

47. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIESCONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE TIMELINE

48. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIESCONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE TIMELINECONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE TIMELINE

49. CONNECTIONS IN THE SOCIAL GRAPH ARE MADE THROUGH CONTEXT

50. THE SOCIAL GRAPH IS EXTENDED THROUGH SYSTEMS FACEBOOK HAS APPS ORGANIZATIONS HAVE SYSTEMS (CRM, ERP, HCM)

51. TAXONOMY, CONTEXT, SYSTEMS

52. HOW CAN A SOCIAL GRAPH TAXONOMY, CONTEXT, SYSTEMSDRIVE DIFFERENT BEHAVIOR IN AN ORGANIZATION?

53. A DAY IN THE LIFE

54. INTRODUCING MARSTWO, LLC GETTING PEOPLE TO MARS BY 2023!

55. INTRODUCING MARSTWO, LLC engineering field corporate sales hr GETTING PEOPLE TO MARS BY 2023!

56. EVERYONE HAVING SAME ISSUES WITH EMAIL 01 inefficient for collaboration 02 doesn’t integrate well with systems 03 low employee productivity 04 poor history and archiving 05 little reporting or querying

57. EVERYONE HAVING SAME ISSUES WITH EMAIL 01 inefficient for collaboration

58. MEET THE TEAM JEFF HAY Director of Engineering Has a new idea for wheels for vehicles on Mars. Wants to develop this into a new design with his team...

59. MEET THE TEAM JEFF HAY Director of Engineering 01 Form a new team 02 Brainstorm some new ideas 03 Setup a working environment

60. COLLABORATION HOW WOULD JEFF DO THIS TODAY?

61. COLLABORATION New Wheel System Margaret Au, Hugo Garcia, Carol Troup New Wheel System Margaret, Hugo, Carol, I’ve been thinking about a new wheel system for our people carrier on Mars -‐ would love to brainstorm some ideas. What >mes work with you? I’ll book a conference room. Thanks, Jay

62. COLLABORATION

63. COLLABORATION

64. COLLABORATION

65. COLLABORATION NEED TO BRING ON BUSINESS PARTNER CAROL FORWARDS A RECOMMENDATION

66. COLLABORATION Materials RFP sales@marsmaterials.com Carol Troup Materials RFP Brian Nice to “virtually meet you”! Carol recommended that we send our latest RFP to Mars Materials for considera>on. Please ﬁnd a3ached document. Look forward to your reply! Thanks Jeﬀ

67. COLLABORATION

68. COLLABORATION Materials RFP Jeff Hay RFP response Jeff Thanks for the opportunity to respond. At discussed, please find a3ached our RFP response and quote for the materials. Would you mind forwarding to the rest of the team? Let me know if you have any ques>ons. Regards Brian Smith VP, Sales Mars Materials

69. NOT BAD, BUT...

70. NOT BAD, BUT...

71. NOT BAD, BUT... 01 does jeff have the right team?

72. NOT BAD, BUT... 01 does jeff have the right team? 02 did they choose the right partner?

73. NOT BAD, BUT... 01 does jeff have the right team? 02 did they choose the right partner? how can others find out about the 03 project?

74. REPLAY

75. COLLABORATION USING THE ORGANIZATION’S SOCIAL GRAPH JEFF CREATES A NEW PROJECT

76. COLLABORATIONNEW PROJECT

77. COLLABORATIONNEW PROJECT

78. COLLABORATION

79. COLLABORATION

80. COLLABORATION DECIDES NOT TO HAVE A MEETING!!!

81. COLLABORATION DECIDES NOT TO HAVE A MEETING!!! STARTS THE CONVERSATION IN THE SOCIAL GRAPH

82. COLLABORATION

83. COLLABORATION

84. COLLABORATION

85. COLLABORATION

86. COLLABORATION

87. COLLABORATION

88. COLLABORATION

89. COLLABORATION

90. COLLABORATION

91. COLLABORATIONSOCIAL GRAPH IS BECOMING RICHERBECAUSE OF ALL THESE CONVERSATIONS

92. COLLABORATION

93. COLLABORATION

94. COLLABORATION

95. COLLABORATION

96. COLLABORATION

97. ? END RESULT

98. END RESULT

99. END RESULT social graph allows the project to 01 be discoverable

100. END RESULT social graph allows the project to 01 be discoverable jeff might never have learned about 02 chris’ similar work or the new vendor

101. END RESULT social graph allows the project to 01 be discoverable jeff might never have learned about 02 chris’ similar work or the new vendor social graph increases likelihood of 03 “brilliant” happening

104. ISSUES WITH EMAIL 02 doesn’t integrate well with systems

105. MEET THE TEAM JENNI MERRIFIELD Director of Sales Has been chartered with selling the #1 thing people care about... The ﬁrst tourist 2ckets to Mars!

106. MEET THE TEAM JENNI MERRIFIELD Director of Sales 01 Win a “huge deal” 02 Meet this month’s quota 03 Maintain customer sa>sfac>on

107. SYSTEMS HOW WOULD JENNI DO THIS TODAY?

108. SYSTEMSENTERS INTO CRM

109. SYSTEMSENTERS INTO CRMBECAUSE SHE’S BEEN ENCOURAGED (TOLD) TO!

110. SYSTEMSMOST OF THE COLLABORATION IS DONE VIA EMAIL

111. BigCo Deal Update SYSTEMS Jenni Merriﬁeld BigCo Deal Update What’s the latest? Karen is telling me that CRM hasn’t been updated. Pls update asap. Brad Su3on CEO MarsTwo, LLCMOST OF THE COLLABORATION IS DONE VIA EMAIL

112. BigCo Deal Update BigCo Deal Update SYSTEMS Brad Su3on Merriﬁeld Jenni BigCo Deal Update RE: BigCo Deal Update What’s the latest? Karen is telling me that CRM hasn’t been updated. Brad Pls update asap. Things are going well, thanks for asking. We are mee>ng with Larry and Greg on Wednesday ajernoon to go through the presenta>on and talk pricing. Would love to Brad Su3on get your input on the money slide before we head down there. CEO MarsTwo, LLC I haven’t updated CRM yet -‐ things are crazy this week -‐ but will do when I land later tonight. /Jenni Jenni Merriﬁeld Director of SalesMOST OF THE COLLABORATION IS DONE VIA EMAIL

113. BigCo Deal Update SYSTEMS Jenni Merriﬁeld BigCo Deal Update What’s the latest? Karen is telling me that CRM hasn’t been updated. Pls update asap. Brad Su3on CEO MarsTwo, LLCMOST OF THE COLLABORATION IS DONE VIA EMAIL

114. SYSTEMS THEY WIN THE DEAL!!!

115. We won the deal!!!SYSTEMS Jenni Merriﬁeld, Cassie Hicks, Jeﬀ Hay, Chris Gray, Mary Cha, Karen Lamb We won the deal!!! All, Just got no>ce that the founders of BigCo have agreed on a date and price for their >ckets to Mars!!! Congratula>ons to everyone involved in closing the deal -‐ you guys rock! THEY WIN THE DEAL!!! Please forward to anyone in your team that I might have missed. Brad Su3on CEO MarsTwo, LLC

116. SYSTEMS BUT THEN, A CUSTOMER ISSUE... CAN WE ADD A TRAVELER AND BRING THE DATE FORWARD?

117. RE: New date and extra passengerSYSTEMS RE: New date and extra passenger RE: New date and extra passenger RE: New date and extra passenger Brad Su3on, Cassie Hicks, Jeff Hay, Chris Gray, Mary Cha, Karen Lamb Brad Su3on, Cassie Hicks, Jeff Hay, Chris Gray, Mary Cha, Karen Lamb Brad Su3on, Cassie Hicks, Jeff Hay, Chris Gray, Mary Cha, Karen Lamb Brad Su3on, Cassie Hicks, Jeff Hay, Chris Gray, Mary Cha, Karen Lamb RE: New date and extra passenger RE: New date and extra passenger RE: New date and extra passenger RE: New date and extra passenger All All All All OK -‐ I think we have a handle on this now. Cassie, thanks for taking the call from BUT THEN, A CUSTOMER ISSUE... OK -‐ I think we have a handle on this now. Cassie, thanks for taking the call from Larry e-‐arly hink we ave a a andle on this now. Cassie, thanks for taking the call from OK I think Sunday. h OK I t on we hhave handle on this now. Cassie, thanks for taking the call from Larry e-‐arly on Sunday. Larry early on Sunday. Larry early on Sunday. CAN WE ADD A TRAVELER AND BRING Now that we are gelng to know BigCo, it’s a good lesson for us when dealing with Now that we are gelng to know BigCo, it’s a good lesson for us when dealing with them in that wwe re gelng to know BBigCo, it’s a ood lesson for us s when ealing wwith Now he future...!!! e a Now that uture...!!! them in he f them in the future...!!! are gelng to know igCo, it’s a g good lesson for u when d dealing ith THE DATE FORWARD? /Jenni /Jenni /Jenni similar issues in the future...!!! /Jenni Jenni Merrifield Jenni Merrifield Director Merrifield Jenni of Sales Director of errifield Jenni M Sales Director of Sales Director of Sales

118. NOT BAD, BUT...

120. NOT BAD, BUT... crm and email completely 01 disconnected

121. NOT BAD, BUT... crm and email completely 01 disconnected 02 deal updates only go to select people

122. NOT BAD, BUT... crm and email completely 01 disconnected 02 deal updates only go to select people 03 flurry of email for customer issues

123. REPLAY

124. SYSTEMSENTERS INTO CRM

125. SYSTEMSENTERS INTO CRMOPPORTUNITY PAGE IS AUTOMATICALLY CREATED IN THE GRAPH

126. SYSTEMSOPPORTUNITY PAGE IS AUTOMATICALLY CREATED IN THE GRAPH

127. SYSTEMSOPPORTUNITY PAGE IS AUTOMATICALLY CREATED IN THE GRAPH

128. SYSTEMS THEY WIN THE DEAL!!!

129. SYSTEMSCLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST

136. SYSTEMS BUT THEN, A CUSTOMER ISSUE... CAN WE ADD A TRAVELER AND BRING THE DATE FORWARD?

137. SYSTEMS

138. ? END RESULT

139. END RESULT

140. END RESULT social graph enables the crm system 01 to become a “friend”

141. END RESULT social graph enables the crm system 01 to become a “friend” full context around customers, 02 opportunities, and sales

142. END RESULT social graph enables the crm system 01 to become a “friend” full context around customers, 02 opportunities, and sales 03 the graph captures customer issues for future reference

145. ISSUES WITH EMAIL 03 low employee productivity

146. MEET THE TEAM BEN SPAIN Lead Engineer, Avionics Cares passionately about the quality of engineering -‐ and his team of engineers!

147. MEET THE TEAM BEN SPAIN Lead Engineer, Avionics 01 Address quality issues 02 Keep up morale in the team 03 Connect with corporate HQ

148. PRODUCTIVITY HOW WOULD BEN DO THIS TODAY?

149. PRODUCTIVITYBEN HAS BEEN TRACKING A DEFECT

152. PRODUCTIVITYNEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS

153. PRODUCTIVITYNEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS

154. Overhea>ng CPU issuePRODUCTIVITY Bobby Khaleghian Overhea>ng CPU issue Bobby If you have >me, can you devote some >me this week to look at the overhea>ng cpu issue on the S240 motherboards? Really need to get to the bo3om of this one fast! I’ve uploaded the details to the sharepoint defect tracking system, including the latest picture from this morning’s test run. Cheers BenNEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS

155. RE: Overhea>ng CPU issuePRODUCTIVITY Bobby Khaleghian RE: Overhea>ng CPU issue Hey Boss Sure thing -‐ can you also send me the test strategy document as well? I think Keith sent something in email last week, but can’t ﬁnd it in my inbox... -‐-‐Bobby Bobby If you have >me, can you devote some >me this week to look at the overhea>ng cpu issue on the S240 motherboards? Really need to get to the bo3om of this one fast!NEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS

156. PRODUCTIVITY BEN KEEPS GETTING CALLS FROM COMPETITORS ABOUT AN ACQUISITION...?

157. PRODUCTIVITYNOTICES IMPORTANT COMPANY ANNOUNCEMENT

158. PRODUCTIVITY

159. IMPORTANT -‐ NON DISCLOSURE REQUIRED -‐ PLEASE READPRODUCTIVITY All Employees IMPORTANT -‐ NON DISCLOSURE REQUIRED -‐ PLEASE READ PLEASE DO NOT DISCLOSE UNTIL OFFICIAL PR RELEASE ON WEDNESDAY 12PM EST All Employees I’m excited to announce that MarsTwo will be adding a new company to the poroolio through the acquisi>on of space food company, SpaceBites. This acquisi>on puts MarsTwo in a prime posi>on for supplying high quality, desirable food and beverages for the ﬁrst tourists on their ﬂights to Mars. We will be formally announcing the acquisi>on through a press release on Wednesday at 12pm. You may receive calls and emails from the press about the acquisi>on. Please redirect any such enquiries to the formal announcement on Wednesday. Brad Su3on CEO MarsTwo

162. NOT BAD, BUT... photo upload and defect tracking 01 very manual using the workshop pc

163. NOT BAD, BUT... photo upload and defect tracking 01 very manual using the workshop pc not that confident bobby is going to do 02 a good job on his task

164. NOT BAD, BUT... photo upload and defect tracking 01 very manual using the workshop pc not that confident bobby is going to do 02 a good job on his task caught off guard with the acquisition 03 email

165. REPLAY

173. PRODUCTIVITY INTRINSIC MOTIVATION FOR BOBBY :-)

174. PRODUCTIVITY

175. PRODUCTIVITY

176. PRODUCTIVITY INTRINSIC MOTIVATION FOR THE ORGANIZATION :-)

177. PRODUCTIVITY

178. PRODUCTIVITY BEN’S TASK, ASSIGNED TO BOBBY, SHARED AND RECOGNIZED BY CEO CONNECTIONS LIKE THIS WOULD LIKELY NEVER HAPPEN IN EMAIL

179. PRODUCTIVITY ONE STEP FURTHER: GAMIFICATION

180. PRODUCTIVITY h3p://www.bigdoor.com/gamiﬁca>on/

181. PRODUCTIVITY

182. PRODUCTIVITY

183. PRODUCTIVITY HOW ABOUT THAT COMPANY ANNOUNCEMENT?

184. PRODUCTIVITYBRAD POSTED TO THE SOCIAL GRAPH

185. PRODUCTIVITYBRAD POSTED TO THE SOCIAL GRAPH

186. PRODUCTIVITY Pulse. New message posted to Employee Announcements.BRAD POSTED TO THE SOCIAL GRAPH

187. ? END RESULT

188. END RESULT

189. END RESULT social graph allows better 01 interaction with “edge” employees

190. END RESULT social graph allows better 01 interaction with “edge” employees social graph fosters intrinsic 02 motivation - tasks and gamification

191. END RESULT social graph allows better 01 interaction with “edge” employees social graph fosters intrinsic 02 motivation - tasks and gamification notifications from the graph make for 03 more informed employees

194. ISSUES WITH EMAIL 04 poor history and archiving

195. MEET THE TEAM CHEN YANG New VP of Legal Just joined MarsTwo yesterday! Strong legal background -‐ but doesn’t know the ﬁrst thing about gelng to Mars!

196. MEET THE TEAM CHEN YANG New VP of Legal 01 Needs to get up to speed! 02 Complete all the HR paperwork 03 Get an “early win”

197. HISTORY AND ARCHIVING HOW WOULD CHEN DO THIS TODAY?

198. HISTORY AND ARCHIVINGHIRING CHEN

199. HISTORY AND ARCHIVING Candidate: Chen Yang Margaret Au, Jeﬀ Hay, Ian Tien, Karin Lamb Brad Su3on Candidate: Chen Yang All, Thanks for taking the >me to interview Chen today. Resume is a3ached. Just as a reminder, here is the schedule: Margaret -‐ 10.00am -‐ 11.00amHIRING CHEN Jeﬀ -‐ 11.00am -‐ 12.00pm Ian -‐ 12.00pm -‐ 1.30pm (Lunch Interview) Karin -‐ 1.30pm -‐ 2.30pm Karin, if the feedback is good from the loop, I’ve booked 30 mins with Brad at 2.30pm. Thanks!

200. HISTORY AND ARCHIVING RE: Candidate: Chen Yang Candidate: Chen Yang Margaret Au, JJeff Hay, Ian Tien, Karin Lamb Margaret Au, eff Hay Brad Su3on Candidate: Chen hen Yang RE: Candidate: C Yang Margaret, Jeff All, Thanks for our conversa>on wnterview C’m ptoday. Resume is a3ached. lJunch How was y taking the >me to iith Chen. Ihen lanning on spending a lot of ust chalng about his li>ga>on background -‐ did you already cover this? Please let as a reminder, here is the schedule: me know ASAP. Margaret -‐ 10.00am -‐ 11.00amHIRING CHEN Thanks -‐ Ian Jeff -‐ 11.00am -‐ 12.00pm Ian -‐ 12.00pm -‐ 1.30pm (Lunch Interview) Karin -‐here can -‐I 2.30pmopy of his resume? It’s not on the HR SharePoint PS: W 1.30pm find a c portal. Karin, if the feedback is good from the loop, I’ve booked 30 mins with Brad at 2.30pm. All, Thanks! Thanks for taking the >me to interview Chen today. Resume is a3ached. Just as a reminder, here is the schedule:

201. HISTORY AND ARCHIVING RE: Candidate: Chen Yang Candidate: Chen Yang Chen’s Feedback Margaret Au, JJeff Hay, Ian Tien, Karin Lamb Margaret Au, eff Hay Margaret Au, Jeff Hay, Ian Tien Brad Su3on Candidate: Chen hen Yang RE: Candidate: C Yang Chen’s Feedback All, Was is Jeff feedback so far on Chen? Hire? No hire? Margaret, the Thanks for our conversa>on wnterview ICneed oday. Resume is a3ached. lJunch How was y taking the >me to iith Chen. I’m pt He’s just gone to the restroom and hen lanning on spending a end f ust to know whether to s lot o chalng about his li>ga>on background -‐ did you already cover this? Please let as a reminder, here iot!!! schedule: him to Brad or n s the me know ASAP. Margaret -‐ 10.00am -‐ 11.00amHIRING CHEN Karin Thanks -‐ Ian -‐ 12.00pm Jeff -‐ 11.00am Ian -‐ 12.00pm -‐ 1.30pm (Lunch Interview) Karin -‐here can -‐I 2.30pmopy of his resume? It’s not on the HR SharePoint PS: W 1.30pm find a c portal. Karin, if the feedback is good from the loop, I’ve booked 30 mins with Brad at 2.30pm. All, Thanks! Thanks for taking the >me to interview Chen today. Resume is a3ached. Just as a reminder, here is the schedule:

202. HISTORY AND ARCHIVING CHEN GETS THE JOB! NOW HE NEEDS TO GET UP TO SPEED

203. HISTORY AND ARCHIVING

204. HISTORY AND ARCHIVING Nice to meet you! Mary Cha, Ian Tien, Karin Lamb, Chris Barry, Karen Berg (and 25 more) Nice to meet you! All, As Brad men>oned in his email announcement, I’m very pleased to be a part of the MarsTwo team! I’d love to get up to speed with what everyone is doing! Can I ask for 30 minutes of your >me over the next two weeks? Please send me your availability and I will setup a mee>ng. Thanks again! Chen Yang VP, Legal MarsTwo

205. HISTORY AND ARCHIVING 401k Transfer/Rollover Ellen Adams 401k Transfer/Rollover Ellen Thanks for the reminder -‐ Just completed the healthcare and dental insurance forms. Is there anything special that I need to do for 401k setup? Thanks, Chen Chen Yang VP, Legal MarsTwo

207. HISTORY AND ARCHIVING HAS LITTLE CONTEXT ABOUT THE ORGANIZATION

209. HISTORY AND ARCHIVING NEVER RECEIVED IT!

210. HISTORY AND ARCHIVING CHEN GETS FIRED! I.T. WILL BE “ARCHIVING” CHEN’S MAILBOX

213. NOT BAD, BUT... chen’s interview loop was chaotic 01 through email

214. NOT BAD, BUT... chen’s interview loop was chaotic 01 through email onboarding for chen was slow and 02 unproductive for everyone involved

215. NOT BAD, BUT... chen’s interview loop was chaotic 01 through email onboarding for chen was slow and 02 unproductive for everyone involved if/when chen leaves, all of the 03 context is lost

216. REPLAY

217. HISTORY AND ARCHIVING STEP BACK TO CHEN’S INTERVIEW

218. HISTORY AND ARCHIVINGPRIVATE INTERVIEW LOOP IN GRAPH

221. HISTORY AND ARCHIVING CHEN GETS THE JOB! NOW HE NEEDS TO GET UP TO SPEED

222. HISTORY AND ARCHIVINGCHEN’S INITIAL VIEW OF THE SOCIAL GRAPH

225. HISTORY AND ARCHIVING “I KNEW SIMON BEFORE I KNEW SIMON”

227. HISTORY AND ARCHIVING CHEN STILL GETS FIRED!

228. HISTORY AND ARCHIVINGBEING “ARCHIVED” IN THE SOCIAL GRAPH

229. HISTORY AND ARCHIVINGBEING “ARCHIVED” IN THE SOCIAL GRAPH

230. ? END RESULT

231. END RESULT

232. END RESULT social graph supports a more precise 01 and secure interview process

233. END RESULT social graph supports a more precise 01 and secure interview process chen was up to speed quicker and 02 interrupted fewer people

234. END RESULT social graph supports a more precise 01 and secure interview process chen was up to speed quicker and 02 interrupted fewer people when employees exit, context is still 03 available in the social graph

237. ISSUES WITH EMAIL 05 little reporting or querying

238. MEET THE TEAM BRAD SUTTON CEO Proud of the company, and how quickly MarsTwo is growing! But lacks the repor>ng mechanisms needed to keep up with the growth...

239. MEET THE TEAM BRAD SUTTON CEO 01 Monitor KPIs 02 Get quick answers to requests 03 Understand org health

240. REPORTING HOW WOULD BRAD DO THIS TODAY?

241. REPORTINGINVESTED IN EXISTING DASHBOARD

242. Targeted Leads MetricREPORTING Cassie Hicks Targeted Leads Metric Cassie What’s wrong with our targeted leads metric? My report is showing me 465 MTD yet in our last staﬀ mee>ng you were conﬁdent about reaching 600. I know it’s the weekend, but please call me. Brad Su3on CEO MarsTwo FURTHER CONTEXT IS ALWAYS THROUGH EMAIL

243. REPORTINGFURTHER CONTEXT IS ALWAYS THROUGH EMAIL

244. RE: Targeted Leads MetricREPORTING Brad Su3on RE: Targeted Leads Metric Brad Sorry for the delay -‐ was swimming with the kids when you emailed. This metric was bought up in our last marke>ng mee>ng -‐ the new campaign (that you needed bringing forward) is responsible for the dip. We’ll be back on track next month. Sorry for not lelng you know sooner. CassieFURTHER CONTEXT IS ALWAYS THROUGH EMAIL

245. REPORTING STUFF HE DOESN’T HAVE A REPORT FOR...

246. REPORTING RER

247. REPORTING RER EXECUTIVE REQUEST RANDOM

248. Quick QREPORTING Jeff Hay Quick Q Jeff For the new wheel project, how many sub-‐assemblies did we order last month? Just come back from playing golf with a new vendor and it looks like they can offer us a lower price (assuming we meet the minimum monthly volume). Let me know. Brad Su3on CEO MarsTwo RANDOM EXECUTIVE REQUEST

249. REPORTINGRANDOM EXECUTIVE REQUEST

250. REPORTING GENERAL WATERCOOLER TALK

251. REPORTINGHOW ARE WE DOING ON GLASSDOOR?

252. REPORTING Ellen Adams Quick Q Glassdoor Ellen What’s up with our ra>ng on Glassdoor? Employees are complaining about having too many random things thrown at them. How do we ﬁx this? PS: And the cafeteria food is bad, apparently. Brad Su3on CEO MarsTwo...AND SOME EMAIL!

253. REPORTING...AND SOME EMAIL!

256. NOT BAD, BUT... 01 no context for existing kpis

257. NOT BAD, BUT... 01 no context for existing kpis 02 multiple random executive requests

258. NOT BAD, BUT... 01 no context for existing kpis 02 multiple random executive requests brad needs to go to glassdoor to find 03 out information on his own company!

259. REPLAY

260. REPORTING MONITORING KPIS THROUGH SOCIAL GRAPH

261. REPORTINGMONITORING KPIS THROUGH SOCIAL GRAPH

263. REPORTING Pulse. Brad Su3on posted a ques>on to Targeted Leads Metric (KPI).MONITORING KPIS THROUGH SOCIAL GRAPH

267. REPORTING RER EXECUTIVE REQUEST RANDOM

268. REPORTINGSEARCH ACROSS SOCIAL GRAPH

269. REPORTING NLQ

270. REPORTING NLQ HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME]

271. REPORTING NLQ HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME] HOW MANY DEFECTS WERE LOGGED IN THE LAST 5 YEARS

272. REPORTING NLQ HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME] HOW MANY DEFECTS WERE LOGGED IN THE LAST 5 YEARS HOW MANY EMPLOYEES WERE HIRED IN THE LAST YEAR

273. REPORTING NLQ HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME] HOW MANY DEFECTS WERE LOGGED IN THE LAST 5 YEARS HOW MANY EMPLOYEES WERE HIRED IN THE LAST YEAR HOW MANY WHEELS WERE SOLD IN THE LAST MONTH

274. REPORTINGNLQ ACROSS SOCIAL GRAPH

275. REPORTING ULTIMATE EXECUTIVE TOY

276. REPORTING ULTIMATE EXECUTIVE TOY

277. REPORTING WATERCOOLER TALK

278. REPORTINGREPORTING ON THE SOCIAL GRAPH

281. REPORTING REPORTING SENTIMENT

282. REPORTINGREPORTING SENTIMENT

283. ? END RESULT

284. END RESULT

285. END RESULT the social graph pulls through 01 business kpis and adds context

286. END RESULT the social graph pulls through 01 business kpis and adds context brad’s requests are more visible 02 within the social graph

287. END RESULT the social graph pulls through 01 business kpis and adds context brad’s requests are more visible 02 within the social graph nlq and sentiment provides unique 03 reporting of the social graph

288. IMPLEMENTING A SOCIAL GRAPH FOR YOUR ORGANIZATION

289. BARRIERS FOR ADOPTION

290. BARRIERS FOR ADOPTION FACEBOOK-LIKE FUNCTIONALITY WILL LEAD TO EMPLOYEES WASTING MORE TIME!

291. BARRIERS FOR ADOPTION FACEBOOK-LIKE FUNCTIONALITY WILL LEAD TO EMPLOYEES WASTING MORE TIME! 01 PEOPLE ALREADY HAVE FACEBOOK

292. BARRIERS FOR ADOPTION FACEBOOK-LIKE FUNCTIONALITY WILL LEAD TO EMPLOYEES WASTING MORE TIME! 01 PEOPLE ALREADY HAVE FACEBOOK 02 WORK RELATIONSHIPS ARE DIFFERENT

293. BARRIERS FOR ADOPTION FACEBOOK-LIKE FUNCTIONALITY WILL LEAD TO EMPLOYEES WASTING MORE TIME! 01 PEOPLE ALREADY HAVE FACEBOOK 02 WORK RELATIONSHIPS ARE DIFFERENT 03 SELF GOVERNING

295. BARRIERS FOR ADOPTION ARE YOU SAYING EMAIL IS DEAD?

296. BARRIERS FOR ADOPTION 01 NO, BUT THERE ARE THOSE WHO ARE ARE YOU SAYING EMAIL IS DEAD?

299. BARRIERS FOR ADOPTION 01 NO, BUT THERE ARE THOSE WHO ARE 02 COMPLIMENTARY TO THE SOCIAL GRAPH ARE YOU SAYING EMAIL IS DEAD?

300. BARRIERS FOR ADOPTION 01 NO, BUT THERE ARE THOSE WHO ARE 02 COMPLIMENTARY TO THE SOCIAL GRAPH 03 NEED TO UNDERSTAND HOW TO USE BETTER ARE YOU SAYING EMAIL IS DEAD?

302. BARRIERS FOR ADOPTION OUR CULTURE IS MUCH MORE PRIVATE vs PUBLIC

303. BARRIERS FOR ADOPTION OUR CULTURE IS MUCH MORE PRIVATE vs PUBLIC 01 PUBLIC AS DEFAULT

304. BARRIERS FOR ADOPTION OUR CULTURE IS MUCH MORE PRIVATE vs PUBLIC 01 PUBLIC AS DEFAULT 02 THE PRISON OF PRIVATE COMMUNICATION

305. BARRIERS FOR ADOPTION OUR CULTURE IS MUCH MORE PRIVATE vs PUBLIC 01 PUBLIC AS DEFAULT 02 THE PRISON OF PRIVATE COMMUNICATION 03 OFTEN DICTATED BY GENERATIONAL GAP

306. BARRIERS FOR ADOPTION TRADITIONALISTS 1925-1945 PERSONAL CONTACT BABY BOOMER 1946-1964 TELEPHONE GENERATION X 1960-1980 EMAIL GENERATION Y 1980-2000 IM/TEXT/SOCIAL GENERATION Z 2000 onwards SOCIAL ONLY h3p://www.un.org/staﬀdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPFs%20Business%20Development%20Needs.pdf

307. BARRIERS FOR ADOPTION PRIVATE COMMUNICATION TRADITIONALISTS 1925-1945 PERSONAL CONTACT BABY BOOMER 1946-1964 TELEPHONE GENERATION X 1960-1980 EMAIL GENERATION Y 1980-2000 IM/TEXT/SOCIAL GENERATION Z 2000 onwards SOCIAL ONLY h3p://www.un.org/staﬀdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPFs%20Business%20Development%20Needs.pdf

308. BARRIERS FOR ADOPTION PRIVATE COMMUNICATION TRADITIONALISTS 1925-1945 PERSONAL CONTACT BABY BOOMER 1946-1964 TELEPHONE GENERATION X 1960-1980 EMAIL GENERATION Y 1980-2000 IM/TEXT/SOCIAL GENERATION Z 2000 onwards SOCIAL ONLY NARCISSISM h3p://www.un.org/staﬀdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPFs%20Business%20Development%20Needs.pdf

309. ADOPTION PLAN

310. ADOPTION PLAN NOT FIXED BY A PRODUCT ALONE

311. ADOPTION PLAN STARTING POINT

312. ADOPTION PLAN STARTING POINT 01 IDENTIFY MOST IMPORTANT USE CASES THAT WILL GENERATE ROI

313. ADOPTION PLAN STARTING POINT 01 IDENTIFY MOST IMPORTANT USE CASES THAT WILL GENERATE ROI 02 START WITH A SINGLE USE CASE

314. ADOPTION PLAN STARTING POINT 01 IDENTIFY MOST IMPORTANT USE CASES THAT WILL GENERATE ROI 02 START WITH A SINGLE USE CASE ENSURE CROSS DEPARTMENT AND 03 CROSS GENERATION

315. ADOPTION PLAN SUPPORT AND MENTORING

316. ADOPTION PLAN SUPPORT AND MENTORING 01 CULTURE CHANGE NEEDS SUPPORT - PEOPLE WILL “FORGET”

317. ADOPTION PLAN SUPPORT AND MENTORING 01 CULTURE CHANGE NEEDS SUPPORT - PEOPLE WILL “FORGET” 02 USE OF GAMIFICATION CAN HELP

318. ADOPTION PLAN SUPPORT AND MENTORING 01 CULTURE CHANGE NEEDS SUPPORT - PEOPLE WILL “FORGET” 02 USE OF GAMIFICATION CAN HELP AS MOMENTUM BUILDS, BRING IN 2ND 03 USE CASE

319. ADOPTION PLAN COLLABORATION WITH I.T.

320. ADOPTION PLAN COLLABORATION WITH I.T. 01 WHAT PRODUCT/TECHNOLOGY/ SERVICES?

321. ADOPTION PLAN COLLABORATION WITH I.T. 01 WHAT PRODUCT/TECHNOLOGY/ SERVICES? 02 HOSTING ENVIRONMENT?

322. ADOPTION PLAN COLLABORATION WITH I.T. 01 WHAT PRODUCT/TECHNOLOGY/ SERVICES? 02 HOSTING ENVIRONMENT? 03 SYSTEMS INTEGRATION - CRM/ERP/HR

323. SUMMARY

324. SUMMARY 01 demonstrated boundaries of email

325. SUMMARY 01 demonstrated boundaries of email 02 defined an organizational social graph

326. SUMMARY 01 demonstrated boundaries of email 02 defined an organizational social graph 03 covered five use cases

327. SUMMARY 01 demonstrated boundaries of email 02 defined an organizational social graph 03 covered five use cases 04 recognized that this is a culture change

328. SUMMARY 01 demonstrated boundaries of email 02 defined an organizational social graph 03 covered five use cases 04 recognized that this is a culture change 05 more than just a product

329. SUMMARY THANK YOU! SIMON GUEST GM, BUSINESS INNOVATION NEUDESIC, LLC simon.guest@neudesic.com

330. SUMMARY NEUDESIC PULSE http://www.whatispulse.com