The document discusses architectural principles for the software + services paradigm. It outlines industry trends like SOA, SaaS, and cloud computing that inform the paradigm. It then presents principles for foundations like physical vs virtual infrastructure and self-hosted vs vendor-hosted models. It details infrastructure services like identity, messaging, and storage. It also outlines application services, client software, and how to apply the principles when designing architectures.

2. An Architectural Overview of
Software + Services
Simon Guest
Senior Director
Platform Architecture Team
Microsoft Corporation
2

3. Industry Trends

4. Industry Trends
Trend 1: Service Oriented Architecture (SOA)

5. Industry Trends

6. Industry Trends
Trend 2: Software as a Service (SaaS)

7. Industry Trends

8. Industry Trends
Trend 3: Web 2.0

9. Industry Trends

10. Industry Trends
Trend 4: Rich Internet Applications (RIA)

11. Industry Trends

12. Industry Trends
Trend 5: Cloud Computing

13. Industry Trends

14. Industry Trends
SOA: Service Oriented Architecture RIA: Rich Internet Applications
Service Composition Experience
Software + Services
SaaS: Software as a Service Web 2.0
Service Delivery Network Effect
Cloud Computing
Service Utility

15. Industry Trends
Is this just a Microsoft thing?

16. Industry Trends
Google CEO Says Software
to Play a Bigger Role
“But Google's offline approach also is a recognition that Microsoft's right
in insisting that not all computing will take place in the Internet cloud.
Microsoft's been touting a vision of quot;software plus servicesquot; that relies
on Internet-connected desktop apps, and more enterprise software-as-
a-service companies, such as CRM vendor RightNow, recognize the
need for some client software.”
“Let me just say it: We want native third-party
applications on the iPhone, and we plan to have an
SDK in developers' hands in February” - Steve Jobs
Apple Reverses on Third-Party iPhone Apps

17. Industry Trends
Microsoft is trying to define a new category with software
plus services…it turns out that Microsoft may have a point
and, while Salesforce.com would be unlikely to concede
this, in fact it provides some supporting evidence. A few
years ago Salesforce.com released its Off-line Edition for its
popular customer relationship management (CRM) product.
IBM also introduced Bluehouse, the code name for services
… designed to help business partners share contacts, files,
project and interact via chat and Web meeting. The model
is similar to what Microsoft has been pushing with its
software-plus-services strategy developed by Microsoft
CTO Ray Ozzie, who created the Notes platform.

18. Taking Advantage of these Trends

19. Taking Advantage of these Trends
How do these industry trends map to
architectural patterns?
What kind of applications are possible using
the Software + Services paradigm?
Can Software + Services take advantage of
existing investments?

20. Taking Advantage of these Trends
A set of architectural principles for understanding
the Software + Services paradigm

21. Foundation

22. Physical, Dedicated
Single service on a dedicated hardware
Physical, Shared
Multiple services on a dedicated hardware
Physical, HPC
Physical hardware supporting HPC scenario
Virtual, Single
Single instance virtual image
Virtual, Shared
Multiple instance virtual image
Foundation

23. Self-Hosted vs. Vendor Hosted

24. Self-Hosted vs. Vendor Hosted
Self-Hosted
You manage and pay for your
own datacenter
Vendor Hosted
You pay for a vendor to host
your applications

25. Self-Hosted vs. Vendor Hosted
Vendor Investments
Vendors investing heavily in multi-site datacenters

26. Self-Hosted vs. Vendor Hosted
Microsoft Data Center (Chicago, IL)
$500m investment, 500,000 sq ft, container based

27. Self-Hosted vs. Vendor Hosted
Cost
Initial investment, maintenance, and
depreciation

28. Self-Hosted vs. Vendor Hosted
Power Considerations
Rising energy costs and sustainability
considerations

29. Self-Hosted vs. Vendor Hosted
Operational Requirements
Helpdesk, backups, networking, upgrades

30. Self-Hosted vs. Vendor Hosted
Security and Data Protection
Storage, transmission, identity, and
regulatory issues

31. Self-Hosted vs. Vendor Hosted
Hardware Advancements
Virtualization, Multicore, Performance
Tuning

32. Architectural Principles for Software + Services
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

33. Infrastructure Services

34. Identity and Access
Directory Based Authentication
Username / Password based
Claims Based Authentication
Secure token or other claims based
Role Based Authorization
Role-checking and authorization
Infrastructure Services

35. Messaging
Service Bus
Asynchronous, reliable messaging,
publish/subscribe model
Peer to Peer
Node registration, directory, presence
awareness
Infrastructure Services

36. Storage
Traditional
Fileshare, flat, page-based
Relational
Hosted relational database, familiar,
transactional, finite
Unstructured
Key/value Pair, no atomicity, infinitely scalable
Infrastructure Services

37. Workflow
Event Based
Triggered based on events (e.g. document upload)
High Throughput
Low latency, high volume (e.g. trading
confirmations)
Infrastructure Services

38. Architectural Principles for Software + Services
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

39. Application Services

40. Application Services
Collaboration
Search
Text Search, Image Search, Indexing
Social
Social Graphs, Profiles
Content
Indexing, Retrieval, Conflict Management

41. Application Services
Monetization
Transaction
Pay for each transaction
Subscription
Pay per month/period
Licensing
Pay per user/machine
Advertising
Advert funded model

42. Application Services
Composition
Service Composition
Composition, brokering results, aggregation
LOB Integration
Service wrapping of mainframe and other LOB
applications

43. Application Services
Business Intelligence
Dashboard
Exposed, pre-defined KPIs
Reporting
Custom queries and reports

44. Architectural Principles for Software + Services
Application Services
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

45. Application Services
Application
Business Logic (Rules)
Entities (Schema)
Workflow (Process)

46. Architectural Principles for Software + Services
Application Services
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

47. Application Services
Web Presentation
Static
Static content, HTML etc
Dynamic
Asynchronous interaction, AJAX etc.
Rich
Rich Internet Applications, high visuals, limited offline
support
Streaming
Optimized for content delivery, videos etc.

48. Architectural Principles for Software + Services
Application Services
Web Delivery
Static Dynamic Rich Streaming
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

49. Application Services
Programmatic Access
Web Services
SOAP based, WS-I compliant, WS-*
REST
CRUD access to services via HTML
RSS
Syndication services for subscriptions

50. Application Services
Programmatic Access
VoiceXML
Mobile Application Speech API
SIP
Session Initiation Protocol – IM Clients
SMTP
Email inbound and outbound delivery
SMS
Mobile inbound and outbound text messaging

51. Architectural Principles for Software + Services
Application Services
Web Delivery Exposed APIs
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

52. Client Software

53. Browser Based
Web Based
Consumer of web based content, HTML etc
RIA
Consumer of Rich Content through Browser
Add-In
Client Software

54. Mobile Client
Web Based
Mobile consumer of web based content, HTML
etc
RIA
Mobile consumer of Rich Content through
Browser Add-In
Client Application
Locally installed and run applications
Client Software

55. Mobile Client
Office
Mobile based Email and Office Applications
SMS / IM
Text messaging and IM using Mobile Device
Speech
Speech enabled interface
Client Software

56. Client PC
Office
Office Suite, including Email and RSS reader
capability
Client Application
Rich (Smart) client applications installed locally
on machine
Client Software

57. Client PC
Gadgets
Locally installed, desktop based
Instant Messaging
Locally installed Instant Messaging client
Client Software

58. Embedded
Devices
Dedicated devices
Consoles
Games Consoles
Client Software

59. Architectural Principles for Software + Services
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

60. Architectural Principles for Software + Services

61. Architectural Principles for Software + Services
Now that I understand the principles, how should
I think about my own architectural designs?

62. Simple Web Site
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

63. Simple Blog
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

64. Simple Wiki
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

65. Architectural Principles for Software + Services
How about the trends you mentioned earlier?

66. Architectural Principles for Software + Services
Trend 1: Service Oriented Architecture (SOA)

67. (Trend 1: SOA) – Self Hosted Services
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

68. (Trend 1: SOA) – Integrating LOB Applications
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

69. (Trend 1: SOA) – Expanding using OBA
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

71. (Trend 1: SOA) – Self Hosted Services
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

72. (Trend 1: SOA) – Self Hosted Services using ESB
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

73. Architectural Principles for Software + Services
Internet Service Bus

74. (Trend 1: SOA) – Self Hosted Services using ISB
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

76. Architectural Principles for Software + Services
Trend 2: Software as a Service (SaaS)

77. (Trend 2: SaaS) – Web Based SaaS Provider
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

78. (Trend 2: SaaS) – Web Based SaaS Provider w/ API
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

79. (Trend 2: SaaS) – Web Based SaaS Provider w/ Offline
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

81. Architectural Principles for Software + Services
Trend 3: Web 2.0

82. Nico Nico Douga

83. (Trend 3: Web 2.0) – Nico Nico Douga
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

84. (Trend 3: Web 2.0) – Nico Nico Douga
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

86. Architectural Principles for Software + Services
Trend 4: Rich Internet Applications

87. (Trend 4: RIA) - Purchasing Capability
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

88. (Trend 4: RIA) - Purchasing Capability + RIA
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

89. (Trend 4: RIA) - Purchasing Capability + Mobile RIA
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

91. Architectural Principles for Software + Services
How about Microsoft’s own products?

92. Exchange Lifecycle (Exchange 4.0, Outlook 97)
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services RPC
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage JET Database Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

93. Exchange Lifecycle (Exchange 5.0, Outlook XP)
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services RPC
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Active Directory Identity & Access Messaging Storage JET Database Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

94. Exchange Lifecycle (Exchange 2003, Outlook 2003)
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services RPC over HTTPs
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Active Directory Identity & Access Messaging Storage JET Database Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

95. Exchange Lifecycle (Exchange 2003, Outlook 2003)
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services RPC over HTTPs
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Active Directory Identity & Access Messaging Storage JET Database Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

96. Exchange Lifecycle (Exchange 2007, Outlook 2007)
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services RPC over HTTPs
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Active Directory Identity & Access Messaging Storage JET Database Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

97. Exchange Lifecycle (Hosted Exchange, Outlook 2007)
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services RPC over HTTPs
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Active Directory Identity & Access Messaging Storage JET Database Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

98. Architectural Principles for Software + Services
A “middle out” architecture

99. Architectural Principles for Software + Services
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich A “middle out” architecture
Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

100. Architectural Principles for Software + Services
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich A “middle out” architecture
Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

102. Contracts and SLAs

103. What kind of contracts and SLAs do you
need to be thinking about?
Contracts and SLAs

104. Simple Web Site
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

105. Simple Web Site (Internal Contract and SLA)
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Contracts and SLAs
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

106. Simple Web Site (External Contract and SLA)
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Contracts and SLAs
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

107. Using ISB (Mixed Contract and SLA)
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Contracts and SLAs
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

108. Provisioning

109. Provisioning
What is important from a provisioning
perspective?

110. Provisioning
How are you going to manage your application
“as one” in a mixed hosted environment?

111. Using ISB (Provisioning Considerations)
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Provisioning, Management & Monitoring
Application Services
Contracts and SLAs
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

112. Implementing Software + Services

113. Implementing Software + Services
Three steps for implementing Software + Services
using the principles and patterns introduced in
this deck

114. Implementing Software + Services
Step 1: Get the right people involved

115. Implementing Software + Services
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Provisioning, Management & Monitoring
Application Services
Contracts and SLAs
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

116. Implementing Software + Services
Client Software
Browser Mobile Client PC Embedded
Solutions Architect and Development Team (inc. Designer)
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Enterprise Architect and CIO
Provisioning, Management & Monitoring
Data Center Operations
Application Services
Solutions Architect and Development Team (inc. Web Design)
Contracts and SLAs
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration
Solutions Architect and Development Team
Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Solutions and Infrastructure Architect
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Infrastructure Architect / HPC
Physical, Dedicated Physical, Shared Physical,
Data Center Operations
Virtual, Single Virtual, Scalable Vendor Hosted

117. Implementing Software + Services
Step 2: Map to technologies

118. Implementing Software + Services
Client Software
Browser Mobile Client PC Embedded
RIA Client SMS Speech Office Gadgets Live Windows
IE8 HTML Silverlight Web RIA
Windows Mobile 6 Client
WPF Office Vista IM Devices Consoles
XBOX 360
Msgr CE
Application Services
Web Presentation Programmatic Access
IISStatic
7 Dynamic Rich Streaming
SL Streaming Web Services WCF
REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) .NET Framework
Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
.NET Framework 3rd Ad BizTalk 2006 BTS Adapters SQL Server Reporting
Search Social
MOSS 2007 Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Party Center R2 MOSS 2007 BDC Services
Infrastructure Services
Identity & Access Messaging Storage Workflow
AD / CardSpa BizTalk / Peer SQL Windows WF Windows WF
Directory ILM
RBAC Claims Service Bus P2P IIS 7 SSDS
Traditional Relational Unstructured Event based High Throughput
ADFS ce BizTalk.Net Fx Server MOSS 2007 BizTalk Server 2006
Foundation Compute
Self Hosted Physical, Dedicated Server 2008 Shared
Windows Physical, WS 2008 HPC
Physical, HPC Windows Server 2008 Hyper-V
Virtual, Single Virtual, Scalable Vendor Hosted

119. Implementing Software + Services
Step 3: If you are dealing with repeatable
architectural designs, build assets using Software
Factories approach

120. Implementing Software + Services
Client Software
Browser Mobile Client PC Embedded
HTML RIA Web RIA Client SMS Speech Client Office Gadgets IM Devices Consoles
Application Services
Web Presentation Programmatic Access
Static Dynamic Rich Streaming Web Services REST RSS VoiceXML SIP SMTP SMS
Application
Business Logic (Rules) Entities (Schema) Workflow (Processes)
Collaboration Monetization Composition Business Intelligence
Search Social Content Tx Subs License Advert Service Int LOB Int Dashboards Reporting
Infrastructure Services
Identity & Access Messaging Storage Workflow
Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event based High Throughput
Foundation Compute
Self Hosted Physical, Dedicated Physical, Shared Physical, HPC Virtual, Single Virtual, Scalable Vendor Hosted

121. Implementing Software + Services

122. Implementing Software + Services
Purchasing Site 1 Purchasing Site 2
Purchasing Site 3 Purchasing Site 4

123. simon.guest@microsoft.com
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should
not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS,
IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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