Carlsberg Group has participated in the Earth Hour since 2008. This presentation descibes some of the initiatives we have conducted locally and globally to increase awareness of global warming in connection with WWF's great initiative the Earth Hour. Learn more about Carlsberg Group's work with CSR at www.carlsberggroup.com/CSR

2. For the sixth consecutive year Carlsberg
participates in Earth Hour 2012!

3. How has the Carlsberg Group
celebrated Earth Hour in the
previous years?
- Impressions from Earth Hour
2007-2013

4. Earth Hour 2007 - A new sustainability
initiative is born!
 The Earth Hour initiative started
in 2007 in Sydney, Australia
 2,2 million homes and businesses
participated
 10,2% less energy during
the Earth Hour
 Equals taking 48,000 cars
of the road for a year

5. Earth Hour 2008 – Going global
 In 2008 the Earth Hour message grew
into a global sustainability movement
 50 million people switched off their
lights in 35 countries & 370 cities
 Global landmarks turning off the light
− Golden Gate Bridge in San Francisco
− Rome’s Colosseum
− The Sydney Opera House
− Burj Al Arab
Carlsberg Group 2008 facts:
 3 Carlsberg companies participate for
the first time
 3 Carlsberg sites switch off
 6 Carlsberg office buildings and
distribution centres switch off
 6 signs go black

6. Earth Hour 2009 – Participation
grows
 Hundreds of millions of people participate
 4000 cities
 88 countries
 Earth Hour 2009 was the world’s largest global
climate change initiative

7. Carlsberg’s Earth Hour facts 2009
Facts 2009
 14 Carlsberg companies participate
 42 Carlsberg sites (breweries and
malteries) switch off
 33 Carlsberg office buildings and
distribution centres switch off
 60 Carlsberg signs going black
 26000 Carlsberg employees affected
Activities 2009
 Press releases and coverage
 Internal communication on intranets,
information boards and in employee
magazines
 Display of Earth Hour logo on local web
pages
 Cooperation with the local WWF in all
countries
 Production of posters, stickers, wall
papers etc.
 Provide employees with advice on
saving energy

8. ..and Carlsberg highlights 2009

9. Carlsberg’s Earth Hour facts 2010
Facts 2010
 19 Carlsberg companies participate
 33 Carlsberg sites (breweries and
malteries) switch off
 Approx. 110 Carlsberg signs go black
 Approx. 30.000 Carlsberg employees
affected
Selected activities 2010
 A “Green Month”-campaign in the brewery
starting just before Earth Hour, including
Forest Cleaning, green hero launch etc
 Launch of “3R’s at workplace”-campaign
Reduce, Reuse, Recycle.
 Company website & intranets turned black
and white
 Web Cast of Managing Director supporting
Earth Hour
 Office staff wore black on Friday, a day
prior to the event
 Employees were asked to send ideas for
energy efficiency on the job
 Employees were encouraged to turn of
their lights at home

10. …and Carlsberg highlights 2010
Croatia – Newspaper coverage 2010

11. Indochina – Before and after 2010

12. Banners and posters from Indochina,
Poland, and Malaysia 2010

13. Impressions from Malaysia 2010

14. Impressions from Earth Hour 2011
from Ukraine, HQ, Serbia, and Baltika
21 Carlsberg Group companies switched of their lights at 8.30 pm.

15. Impressions from Earth Hour 2012
In 2008, three Carlsberg companies joined the Earth Hour initiative – in 2012, our fifth
consecutive year to participate, this number increased to 21 companies. Around 64
Carlsberg office buildings and distribution centers will turn off their lights and in addition
49 signs, 38 breweries and malteries will go dark during Earth Hour.
Vice President at Group CSR & Public Affairs says, "We are delighted that so many Group
companies are actively engaging in Earth Hour. It is a great way to signal that Carlsberg
is focusing on reducing the environmental impact of our operations, not only on 31
March, but throughout the year. At the same time, our engagement in Earth Hour and
awareness on climate change also underpins Carlsberg's positions as the most efficient
global brewer,“.

16. Carlsberg’s Earth Hour facts 2012
Facts 2012:
 21 Carlsberg companies participate.
 64 office buildings and distribution
centres will do dark.
 38 breweries and malteries will switch
off.
49 Carlsberg signs go black.
Selected activities 2012:
 Carlsberg Croatia organized event in Zagreb
with well-known Croatian TV and radio
personality.
Carlsberg Kazakhstan turned off all electricity
during the Earth Hour 2012 at the Carlsberg
Kazakhstan's brew house and administrative
buildings. This action saved about 921 kWh.
 Gorkha Brewery introduced ‘Black Friday’,
where all employees wore black to signify the
event.
 Carlsberg Malaysia distributed 1,000 pieces
of ‘Energy Saving Shelftalkers’ to all employees
including subsidiary Luen Heng F&B and
Carlsberg Singapore .
 All Carlsberg employees were encouraged to
turn of their lights at home.

17. Carlsberg Croatia
Carlsberg Croatia organized the event ‘Happy Earth Hour’ in one of popular Zagreb city
bars, where the well-known Croatian TV and radio personality, Tatjana Jurić Zagreb
supported Carlsberg Croatia initiative.

18. Carlsberg Kazakhstan
The electricity was off during the Earth Hour - 2012 at the Carlsberg
Kazakhstan's brew house and administrative buildings, saving 921 kWh.
Warehouse before and after:
The staff of
Communicati
ons and
Quality
Department,
Carlsberg
Kazakhstan.

19. Gorkha Brewery
‘Black Friday’ at Gorkha Brewery:

20. Carlsberg Malaysia
The brewery and warehouse switched off their non-essential lights:

21. Carlsberg Malaysia
Outlets across Malaysia switched off their non-essential lights:

22. Impressions from Earth Hour 2013:
This year, a record of 152 countries and more than 7000 cities, towns and municipalities
switched off their lights for Earth Hour.
Carlsberg supported this with no less than 25 Carlsberg companies participating,
resulting in 57 breweries and malteries, 59 office buildings and distribution centers and
50 commercial signs going black across the globe.

23. Carlsberg’s Earth Hour facts 2013
Facts 2013:
 25 Carlsberg companies participate.
 57 Carlsberg sites (breweries and
malteries) switch off.
More than 50 Carlsberg signs go black.
Approx. 35.000 Carlsberg employees
affected.
Selected activities 2013:
 Hue Brewery distributed fun to-do’s during
Earth Hour Email notice to encourage staff to
participate in Earth Hour Backdrop at the
brewery.
 Carlsberg Deutschland’s saved 7,148 kWh,
which makes a total of 3 kg. saved CO2 during
Earth Hour.
 Sinebrychoff had the whole weekend
dedicated to Earth Hour - no advertisement
lights anywhere in our or Coca-Cola’s facility.
 Supportive Earth Hour web banners on
various Carlsberg country websites.
 Aldaris made a teaser video to invite
employees to participate in Earth Hour.
 Carlsberg Kazakhstan invited the AmCham
CSR working group to have a meeting about
the topics of CSR initiatives in Carlsberg
Kazakhstan.
Carlsberg Polska handed out candlelights and
energy saving bulbs to employees.

24. Impressions from Earth Hour 2013
Double-click on the image below, to watch Aldaris Earth Hour 2013
video teaser:

25. Impressions from Earth Hour 2013
Carlsberg Polska’s offices on the 5th floor in complete darkness:

26. 1st Earth Hour participation in China:
14 production sites, 8 head offices, over 5000 employees.
Site participation - Before and after:
“Turn Lights Off during the
Earth Hour”

27. Carlsberg Malaysia:
Earth Hour 2013 Digital Campaign in Malaysia: Desktop wallpapers:

28. Carlsberg Malaysia:
The Branch Seremban switched off the signboard lights:

29. Carlsberg Deutschland:
All unnecessary lights turned off at Carlsberg
Deutschland:

30. Carlsberg UK

31. Get involved in Earth Hour 2014 and
show action for climate change!
Join Carlsberg and turn
off the lights on March
29th
, 2014 from 8.30pm-
9.30pm!