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Social Media for My
Business
By www.SimonMaselli.com
1-6 Facebook Facts
1. Al Pacino’s face was on the original Facebook homepage

2. One early Facebook function was a file sharing service

3. The first “Work Networks” as well as the original
   educational networks  included Apple and Microsoft

4. The meaning of the term poke has never been defined

5. The average Facebook user has 130 friends

6. There is an ‘App’ to see what’s on the Facebook cafe
   menu
WHO IS SIMON MASELLI
16 YEARS IN ASX100 COMPANIES
What Does Simon
          Maselli Do?
Training & Coaching (http://simonsbiggerbite.com)
  Magnetic Sales, Magnetic Customer Service, Magnetic Copywriting
  Magnetic Leadership, Supervising, Stress Management
  NLP & How to get a Bigger Bite out of Life

Social Media & Personal Branding (http://simonmaselli.com)

Project Management (http://myworth.com.au)
Outline for Today
        Social Media
Why Use Social Media? + Video

What Makes a Great Campaign + Video

Simple 7 Step Social Media Strategy

Emerging Trends in Social Media

Questions
Why Use Social Media?
IS SOCIAL MEDIA A FAD?
THE NUMBERS SIMPLY CANNOT BE IGNORED (SOCIALNOMICS)
OUTBOUND MARKETING
GRAB - HOLD ATTENTION - HOPE
INBOUND MARKETING
GIVE - BUILD RELATIONSHIP - PERMISSION
RETHINK MARKETING
USE YOUR BRAINS - NOT YOUR BUDGET
LONG TERM STATS FROM ALEXIA
GLOBAL PAGEVIEWS FOR GOOGLE AND FACEBOOK
WHAT DETERMINES ONLINE SUCCESS
WHERE DOES SOCIAL MEDIA FIT IN?
5 BIG reasons to use
 Social Media Marketing
Exposure/Brand Awareness

Customer Service

Networking/Sales Opportunities

Backlinks/Traffic

Market Intelligence
7-12 Facebook Facts
7. Mark Zuckerburg (CEO of Facebook) calls himself a “Harvard
   Graduate” when in fact he didn’t graduate (apparently his reply is
   that “there isn’t a setting for dropout”)

8. California is huge on Facebook with over 15 million users (41% of
   the population)

9. Australian’s spend more time per month on Facebook than any other
   country at over 7 hours on average

10.A Facebook employee hoodie sold for $4,000 on eBay

11.Facebook has over 500 million users

12.Facebook has added over 400 million users in less than 2 years
What makes a Great Social
Media Campaign? ROI?
1. THE BLAIR WITCH PROJECT
$22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE
2. BLENDTEC - WILL IT BLEND?
HOME SALES OF BLENDERS INCREASED BY OVER 700%
3. OLD SPICE SOCIAL MEDIA CAMPAIGN
107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT
Other Social Media
Campaigns Worth a “Tweet”

Hotmail
- First Integration of Email & Social Media

Barack Obama Presidential Election
- Able to “Contribute” right from Social Media

Tourism Queensland “Perfect Job”
- Viewed 2.3 million times in two weeks
Top 5 Goals of a Social
    Media Campaign
Improve Search Engine Ranking

Increase Brand Awareness

Increase Positive Brand Mentions Online

Improve Customer Service & Satisfaction

Earn More Sales
Top 5 Mistakes of a
Social Media Campaign
Not or Barely Monitoring (Amazon)

Down Sourcing to Junior Staff

Fast beats Perfect (Dominos)

Faking It! (Walmart)

Having an “Off” Switch
SOCIAL MEDIA RETURN ON INVESTMENT
VIDEO COURTESY OF SOCIALNOMICS
13-18 Facebook Facts
13.If  Facebook were a country it would be the 3rd largest

14.Facebook was initially bank-rolled by Peter Thiel the co-
  founder of PayPal for $500,000

15.Facebook was almost shut down by a lawsuit by ConnectU
  who claimed that Zuckerburg stole the idea and Technology for
  Facebook (the issue was settled out of court)

16.50% of users are on the site every day

17.70% of users live outside the USA

18.Facebook is available in 70 different languages
7 Step Social Media
     Strategy
Pre-Requisites


What Do you Sell?

What is your Target Market?

How can you link your product to this market?
1. Establish your
    Website and a Blog
What is your Target Market?Your website should
be separate from your blog to maximize rankings
on the search engines (double listings) and to
ensure your blog is not confused with a sales type
site. Remember we want to establish you as a
friend or colleague in the eyes of the prospect.

Your blog should provide useful information about
you, your products and your services.
2. Establish Profiles on
  the “Golden Triangle”
Facebook, Twitter & Linkedin

Fully complete the information on all of these
profiles and ensure that it provides a consistent
message across networks.

Customize each of these profiles to provide a
consistent look and feel to provide customer
familiarity with your brand
3. Automate your Blog
       RSS feed

Use simple and free tools to automate the feed
from your blog to each of these networks. By
completing this the information that you provide
will be replicated 300% for greater exposure.
4. Facebook Profile
Set-up your Facebook business profile as a Page as
opposed to a group or personal profile. This will ensure
maximum exposure to the search engines and will not limit
you in future growth of your fan base.

Create a customized landing page including a call to action
to like your page as well as providing an email opt in
opportunity for an additional marketing source.

Create a customized profile badge of your business that
provides sufficient information to allow someone to decide if
your are a friend or colleague at first glance. Do not get
caught in the crowd.
5. Twitter Profile
Create a Twitter profile with a simple short code
name for your business

Create a customized profile background of your
business that provides sufficient information to
allow someone to decide if your are a friend or
colleague at first glance. Do not get caught in the
crowd.

Follow industry leaders in your niche.
6. Linkedin Profile


Complete the full profile on linked in. Yes this is
time consuming but well worth the effort.

Join communities of industry leaders in your niche.
7. Join the Conversation
The key to social media is your interaction with your
followers.

Create a Facebook competition or event that users can
interact with

Setup Twitter on your mobile, iPad and laptop and Start
Tweeting

Join in on linked in conversations and become a recognized
leader in your Industry.

Install and Use TweetDeck or HootSuite
19-24 Facebook Facts
19.It is the second biggest website by traffic behind Google

20.Yahoo offered Facebook $1 billion which Mark Zuckerburg
  refused

21.Facebook is now valued between $7.9 – $11 billion

22.Most Popular Facebook page is Michael Jackson (Simpsons is
  second)

23.Monthly time spent on Facebook is 8.3 billion hours

24.Total number of  of active applications: 550,000 plus and
  growing daily
Emerging Trends
LOCATION BASED SERVICES
FOURSQUARE, FACEBOOK PLACES, GOWALLA
LEVERAGE EXISTING CLIENT BASE
APPLE’S PING TO TAKE ON MYSPACE MUSIC
NEW ADVERTISING PLATFORMS
FACEBOOK CREDITS, TWITTER FEATURED TWEETS, PLENTY OF FISH
SOCIAL MEDIA GAMES
VIRTUAL PRODUCTS - ZYNGA
GOOGLE TO KEEP ON FAILING AT SOCIAL MEDIA
ITS NOT IN THEIR DNA
25-30 Facebook Facts
25.Women aged 55 and up are the fastest growing Facebook
  demographic in the USA

26.Facebook makes money through advertising  and virtual products

27.This year Facebook is  on track to generate sales of over $1 billion

28.In Australia court notices can be served through Facebook

29.A Facebook court summons in Australia is considered legally
  binding

30.Facebook has become so popular psychologists identified a new
  mental health disorder “Facebook Addiction Disorder”
Questions
 http://simonmaselli.com/blog

 http://facebook.com/simonmasellifan

 http://twitter.com/simonmaselli

 http://youtube.com/simonmaselli

 http://au.linkedin.com/in/simonmaselli

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Social Media for My Business

  • 1. Social Media for My Business By www.SimonMaselli.com
  • 2. 1-6 Facebook Facts 1. Al Pacino’s face was on the original Facebook homepage 2. One early Facebook function was a file sharing service 3. The first “Work Networks” as well as the original educational networks  included Apple and Microsoft 4. The meaning of the term poke has never been defined 5. The average Facebook user has 130 friends 6. There is an ‘App’ to see what’s on the Facebook cafe menu
  • 3. WHO IS SIMON MASELLI 16 YEARS IN ASX100 COMPANIES
  • 4. What Does Simon Maselli Do? Training & Coaching (http://simonsbiggerbite.com) Magnetic Sales, Magnetic Customer Service, Magnetic Copywriting Magnetic Leadership, Supervising, Stress Management NLP & How to get a Bigger Bite out of Life Social Media & Personal Branding (http://simonmaselli.com) Project Management (http://myworth.com.au)
  • 5. Outline for Today Social Media Why Use Social Media? + Video What Makes a Great Campaign + Video Simple 7 Step Social Media Strategy Emerging Trends in Social Media Questions
  • 6. Why Use Social Media?
  • 7. IS SOCIAL MEDIA A FAD? THE NUMBERS SIMPLY CANNOT BE IGNORED (SOCIALNOMICS)
  • 8. OUTBOUND MARKETING GRAB - HOLD ATTENTION - HOPE
  • 9. INBOUND MARKETING GIVE - BUILD RELATIONSHIP - PERMISSION
  • 10. RETHINK MARKETING USE YOUR BRAINS - NOT YOUR BUDGET
  • 11. LONG TERM STATS FROM ALEXIA GLOBAL PAGEVIEWS FOR GOOGLE AND FACEBOOK
  • 12. WHAT DETERMINES ONLINE SUCCESS WHERE DOES SOCIAL MEDIA FIT IN?
  • 13. 5 BIG reasons to use Social Media Marketing Exposure/Brand Awareness Customer Service Networking/Sales Opportunities Backlinks/Traffic Market Intelligence
  • 14. 7-12 Facebook Facts 7. Mark Zuckerburg (CEO of Facebook) calls himself a “Harvard Graduate” when in fact he didn’t graduate (apparently his reply is that “there isn’t a setting for dropout”) 8. California is huge on Facebook with over 15 million users (41% of the population) 9. Australian’s spend more time per month on Facebook than any other country at over 7 hours on average 10.A Facebook employee hoodie sold for $4,000 on eBay 11.Facebook has over 500 million users 12.Facebook has added over 400 million users in less than 2 years
  • 15. What makes a Great Social Media Campaign? ROI?
  • 16. 1. THE BLAIR WITCH PROJECT $22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE
  • 17. 2. BLENDTEC - WILL IT BLEND? HOME SALES OF BLENDERS INCREASED BY OVER 700%
  • 18. 3. OLD SPICE SOCIAL MEDIA CAMPAIGN 107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT
  • 19. Other Social Media Campaigns Worth a “Tweet” Hotmail - First Integration of Email & Social Media Barack Obama Presidential Election - Able to “Contribute” right from Social Media Tourism Queensland “Perfect Job” - Viewed 2.3 million times in two weeks
  • 20. Top 5 Goals of a Social Media Campaign Improve Search Engine Ranking Increase Brand Awareness Increase Positive Brand Mentions Online Improve Customer Service & Satisfaction Earn More Sales
  • 21. Top 5 Mistakes of a Social Media Campaign Not or Barely Monitoring (Amazon) Down Sourcing to Junior Staff Fast beats Perfect (Dominos) Faking It! (Walmart) Having an “Off” Switch
  • 22. SOCIAL MEDIA RETURN ON INVESTMENT VIDEO COURTESY OF SOCIALNOMICS
  • 23. 13-18 Facebook Facts 13.If  Facebook were a country it would be the 3rd largest 14.Facebook was initially bank-rolled by Peter Thiel the co- founder of PayPal for $500,000 15.Facebook was almost shut down by a lawsuit by ConnectU who claimed that Zuckerburg stole the idea and Technology for Facebook (the issue was settled out of court) 16.50% of users are on the site every day 17.70% of users live outside the USA 18.Facebook is available in 70 different languages
  • 24. 7 Step Social Media Strategy
  • 25. Pre-Requisites What Do you Sell? What is your Target Market? How can you link your product to this market?
  • 26. 1. Establish your Website and a Blog What is your Target Market?Your website should be separate from your blog to maximize rankings on the search engines (double listings) and to ensure your blog is not confused with a sales type site. Remember we want to establish you as a friend or colleague in the eyes of the prospect. Your blog should provide useful information about you, your products and your services.
  • 27. 2. Establish Profiles on the “Golden Triangle” Facebook, Twitter & Linkedin Fully complete the information on all of these profiles and ensure that it provides a consistent message across networks. Customize each of these profiles to provide a consistent look and feel to provide customer familiarity with your brand
  • 28. 3. Automate your Blog RSS feed Use simple and free tools to automate the feed from your blog to each of these networks. By completing this the information that you provide will be replicated 300% for greater exposure.
  • 29. 4. Facebook Profile Set-up your Facebook business profile as a Page as opposed to a group or personal profile. This will ensure maximum exposure to the search engines and will not limit you in future growth of your fan base. Create a customized landing page including a call to action to like your page as well as providing an email opt in opportunity for an additional marketing source. Create a customized profile badge of your business that provides sufficient information to allow someone to decide if your are a friend or colleague at first glance. Do not get caught in the crowd.
  • 30. 5. Twitter Profile Create a Twitter profile with a simple short code name for your business Create a customized profile background of your business that provides sufficient information to allow someone to decide if your are a friend or colleague at first glance. Do not get caught in the crowd. Follow industry leaders in your niche.
  • 31. 6. Linkedin Profile Complete the full profile on linked in. Yes this is time consuming but well worth the effort. Join communities of industry leaders in your niche.
  • 32. 7. Join the Conversation The key to social media is your interaction with your followers. Create a Facebook competition or event that users can interact with Setup Twitter on your mobile, iPad and laptop and Start Tweeting Join in on linked in conversations and become a recognized leader in your Industry. Install and Use TweetDeck or HootSuite
  • 33. 19-24 Facebook Facts 19.It is the second biggest website by traffic behind Google 20.Yahoo offered Facebook $1 billion which Mark Zuckerburg refused 21.Facebook is now valued between $7.9 – $11 billion 22.Most Popular Facebook page is Michael Jackson (Simpsons is second) 23.Monthly time spent on Facebook is 8.3 billion hours 24.Total number of  of active applications: 550,000 plus and growing daily
  • 35. LOCATION BASED SERVICES FOURSQUARE, FACEBOOK PLACES, GOWALLA
  • 36. LEVERAGE EXISTING CLIENT BASE APPLE’S PING TO TAKE ON MYSPACE MUSIC
  • 37. NEW ADVERTISING PLATFORMS FACEBOOK CREDITS, TWITTER FEATURED TWEETS, PLENTY OF FISH
  • 38. SOCIAL MEDIA GAMES VIRTUAL PRODUCTS - ZYNGA
  • 39. GOOGLE TO KEEP ON FAILING AT SOCIAL MEDIA ITS NOT IN THEIR DNA
  • 40. 25-30 Facebook Facts 25.Women aged 55 and up are the fastest growing Facebook demographic in the USA 26.Facebook makes money through advertising  and virtual products 27.This year Facebook is  on track to generate sales of over $1 billion 28.In Australia court notices can be served through Facebook 29.A Facebook court summons in Australia is considered legally binding 30.Facebook has become so popular psychologists identified a new mental health disorder “Facebook Addiction Disorder”
  • 41. Questions http://simonmaselli.com/blog http://facebook.com/simonmasellifan http://twitter.com/simonmaselli http://youtube.com/simonmaselli http://au.linkedin.com/in/simonmaselli