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Local government social media - lessons learnt
- 1. New media: What has worked, what hasn’t and what have we learnt? LGcomms 5 February 2009 Simon Wakeman Head of Marketing
- 2. Medway
- 4. podcasting
- 6. objectives • Create a new two-way communication channel for young people in Medway • Get young people actively involved in producing the podcast • Help the organisation learn about podcasting as a communications tool
- 7. equipment
- 8. sample clips
- 9. results • 360-400 downloads per show • positive face to face feedback • limited direct responses • experience of new communications tool
- 10. we learnt… • be clear why • don’t underestimate time investment • accessibility • pick the best technology
- 11. social networks
- 16. results • more than 100 “fans” • raised profile among new audience group • maintain presence between festivals • a starting point…
- 17. we learnt… • more than just an online billboard • invest time in interacting and responding • need to offer a reason to visit – incentives, exclusives… • need better online/offline integration
- 18. media relations
- 26. we learnt… • monitor as widely as possible • be prepared to engage when appropriate • internal communications – be joined up • how new media can lead old media
- 27. closing thoughts • learn the ropes • get the organisation ready • present a balanced case – risks and benefits • don’t be afraid to try – and have fun!
- 28. any questions simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/lgcomms