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5 Steps to Make The Perfect Social CRM Mix

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Every company aims to keep the relationship with their customers good, for obvious reasons that nobody wants to earn a bad name. Especially considering the fact that social media today, is that continent which has the highest number of inhabitants, both good and bad words spread fast.

However, it is important to remember that providing support via a social platform is not as simple as it may seem. This presentation provides references to what are the do's and don't of Social CRM.

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5 Steps to Make The Perfect Social CRM Mix

  1. 1. STEPS TO GET THESTEPS TO GET THE PERFECT SOCIALPERFECT SOCIAL CRM MIXCRM MIX
  2. 2. TO DO GOOD CRM YOU NEED TOTO DO GOOD CRM YOU NEED TO BE SOCIAL,BE SOCIAL, BOTHBOTH LITERALLY ANDLITERALLY AND IMPLICITLY.IMPLICITLY.
  3. 3. SOCIAL CRM IS NOT JUSTSOCIAL CRM IS NOT JUST ABOUT PROVIDING CUSTOMERABOUT PROVIDING CUSTOMER SUPPORT,SUPPORT, IT IS BUT A TREASURE HOUSE OFIT IS BUT A TREASURE HOUSE OF CUSTOMER INSIGHTS.CUSTOMER INSIGHTS.
  4. 4. STRATEGICALLY DESIGNEDSTRATEGICALLY DESIGNED CRMCRM TOOLS CAN RESEARCH ANDTOOLS CAN RESEARCH AND ORGANIZE DATA EFFORTLESSLYORGANIZE DATA EFFORTLESSLY..
  5. 5. HERE ARE A FEW TIPSHERE ARE A FEW TIPS THAT’LL HELP DEVELOP ATHAT’LL HELP DEVELOP A STRONG SOCIALSTRONG SOCIAL CRMCRM STRATEGY.STRATEGY.
  6. 6. BEBE HUMANHUMAN Nobody wants to speak with a robot. BeNobody wants to speak with a robot. Be a real person to earn your customersa real person to earn your customers loyalty and trust.loyalty and trust.
  7. 7. CONNECTCONNECT EMOTIONALLYEMOTIONALLY Save your sales pitch for later, rather takeSave your sales pitch for later, rather take the emotional path.the emotional path.
  8. 8. STRIKESTRIKE CONVERSATIONSCONVERSATIONS Don’t simply put up promotional videosDon’t simply put up promotional videos or images, rather post questions andor images, rather post questions and videos/images which probe customers tovideos/images which probe customers to reply.reply.
  9. 9. PLAY IT FAIRPLAY IT FAIR Don’t only respond to complaints andDon’t only respond to complaints and queries. The people speaking good aboutqueries. The people speaking good about you want to be appreciated as well.you want to be appreciated as well.
  10. 10. KEEP IT REALKEEP IT REAL--TIMETIME Don’t keep you customers waiting, they don’tDon’t keep you customers waiting, they don’t like doing it at the billing desk as well as onlike doing it at the billing desk as well as on socialsocial media.media.
  11. 11. DON’T FORGETDON’T FORGET Use a single platform to manage all your channels.Use a single platform to manage all your channels. AvoidAvoid confusions and present a strong brandconfusions and present a strong brand statement.statement.
  12. 12. About Simplify360’s Service Cloud Simplify360 is a leading social business intelligence firm. Our Social Customer Service solution enables customer support team to manage customer complaints and queries on social media. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com. >>> Request for Demo
  13. 13. THANK YOU CONNECT WITH US

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