TimTara.com, an online electronics retailer from India, came under fire from consumers for late shipments and not refunding customers

1. a case study on timtara.com
how consumers can
use social media to ruin
your rEputation

2. It takes 20 years to
build a reputation
and 5 minutes to ruin
it. If you think about
that, you’ll do things
differently
“
Warren Buffet

3. Simplify360 is the world’s first 360 degree social marketing suite. Simplify360 helps or-
ganizations to make the most of social media.
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4. what would you do if the reputation
of your brand was at stake?

5. the case of timtara.com
about timtara.com: timtara.com is a noida, India based online elec-
tronics retailer. The online shopping site was
founded in april, 2010.

6. how it all started?
the story of how timtara.com came under fire from its customers for late
shipments and refunds from the company first appeared in the economic times
on 18th
may 2012, one year ago.
13th
May 2012

7. what happened?
CEO Harish Ahluwalia and Director Arindam Bose were arrested on allegations
of fraud amounting to Rs 12 lakh, (The Times Of India)
31st
March, 2013

8. when consumers take their grievences to social media
there were dedicated pages on facebook about the timtara fraud.

9. from march 15 to april 10
0
20
40
60
80
100
120
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10
600 mentions of timatara
across the social web
March 29 : Founder and CEO arrested
News spreads like wildfire

10. 94% negative conversations
Neutral
Negative
Positive
93.86%negative
5.97%neutralpositive
0.17%

11. 94% negative conversations
Neutral
Negative
Positive
65% complaints among the
65%
20%
7%
9%
Complaints
News
Others
Review

12. most consumers seek refunds

13. Do you have a policy in place to
tackle social media disasters?

14. to know more
contact us at: simplify360.com