Key Findings: Simplify360 has come up with March rankings of EPL Clubs, rating them as per their social score.  Here's a snapshot of the findings -  1. The clubs are using social media to share updates of individual players and the club news in general. They also post updates of latest offers and ticket availability of match days.  2.  Manchester United is the most mentioned club on Twitter 3. Manchester United also have a high fan following despite sending very less number of tweets since the beginning of account 4. Crystal Palace is the least social football club while Arsenal is the most social on Twitter 5. The big five clubs viz. Manchester United, Chelsea, Arsenal, Manchester City and Liverpool have more than 90% of total fan following of the 20 football clubs on Facebook 6. With around 9% of people talking about it, Liverpool has the most engaged fan base on Facebook amongst the 20 clubs.

1. English Premier
League Teams on
Social Media
MARCH, 2014

2. #1
Manchester United is the
most social EPL club in March.
17
With an SSI of 17, Crystal Palace is the
least social club on Social Media
91
With the Facebook engagement
score of 91, Manchester United
bagged the first rank
90
With the Twitter engagement score
of 90, Arsenal bagged the first rank
among the 20 teams
30
Difference between Hull City’s
Facebook and Twitter score meaning
the club is more followed on FB
#1
Arsenal are the most followed club
on Twitter followed by Chelsea,
Liverpool and ManUtd
WHAT WE HAVE FOUND
SSI (SIMPLIFY360 SOCIAL
INDEX) IS A FUNCTION OF
BUZZ SCORE, FACEBOOK
ENGAGEMENT SCORE AND
TWITTER ENGAGEMENT SCORE

3. Rank Club name
SSI Score
(Mar 2014)
1 Manchester United 95
2 Liverpool 87
3 Arsenal 86
4 Chelsea 84
5 Manchester City 74
6 Tottenham Hotspur 70
7 Newcastle United 61
8 Aston Villa 58
9 Everton 57
10 Sunderland 51
TOP 10 MOST SOCIAL EPL CLUBS

4. PARAMETER WISE BREAKUP OF SCORES
SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE
Rank Company Name Buzz Score
Facebook
Engagement Score
Twitter
Engagement
Score
Total Score
1 Manchester United 100 91 87 95
2 Liverpool 91 80 86 87
3 Arsenal 87 81 90 86
4 Chelsea 83 87 85 84
5 Manchester City 74 74 74 74
6 Tottenham Hotspur 70 70 70 70
7 Newcastle United 65 54 60 61
8 Aston Villa 57 63 56 58
9 Everton 52 60 63 57
10 Sunderland 61 35 46 51

5. Key Findings
Simplify360 has come up with March rankings of EPL Clubs,
rating them as per their social score. Here's a snapshot of
the findings -
1. The clubs are using social media to share updates of
individual players and the club news in general. They also
post updates of latest offers and ticket availability of
match days.
2. Manchester United is the most mentioned club on Twitter
3. Manchester United also have a high fan following
despite sending very less number of tweets since the
beginning of account
4. Crystal Palace is the least social football club while
Arsenal is the most social on Twitter
5. The big five clubs viz. Manchester United, Chelsea,
Arsenal, Manchester City and Liverpool have more than
90% of total fan following of the 20 football clubs on
Facebook
6. With around 9% of people talking about it, Liverpool
has the most engaged fan base on Facebook amongst the
20 clubs
Image Source: http://www.wwvalue.com/cont/2012/05/2012052702footbal-01.jpg

6. MANCHESTER UNITED IS THE MOST MENTIONED EPL CLUB ON TWITTER
Twitter mentions of the EPL Clubs, March, 2014
997,866
697,216 687,675 679,817
267,816
123,078
63,805 54,083 40,324 34,685
Manchester
United
Liverpool Arsenal Chelsea Manchester
City
Tottenham
Hotspur
Everton Aston Villa West Ham Newcastle
Utd
Mentions

7. CHELSEA AND ARSENAL SEND OUT MORE TWEETS WHILE MANCHESTER
UNITED HAVE A CONSIDERABLE FOLLOWING DESPITE LOW TWEETS
NumberofTweets
Number of Followers
0
10000
20000
30000
40000
50000
60000
- 1,000,000 2,000,000 3,000,000 4,000,000
Manchester United
Arsenal
Chelsea
Liverpool
Manchester City
Tottenham
Newcastle United
Everton
Sunderland
Aston Villa
The bubble size represents the ratio
of followers to number of tweets.
Higher the bubble size, more
effective is their fan engagement
strategy

8. 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Arsenal
Aston Villa
Chelsea
Everton
Liverpool
Manchester City
Manchester Utd
Newcastle Utd
Sunderland
Tottenham Hotspur
Total FB Likes People Talking About
LIVERPOOL HAS THE MOST ENGAGED FANBASE ON FACEBOOK

9. MANCHESTER UNITED HAS 44M FANS OF FACEBOOK WHILE THE
OTHER 15 CLUBS COMBINED HAVE 12M
Arsenal
17%
Chelsea
20%
Liverpool
13%Manchester City
8%
Manchester United
33%
All Others
9%

10. REPORT PREPARED BY:
AMBUJ GUPTA
Ambuj has joined Simplify360 as a summer intern. He is
currently pursuing his MBA in International Business from
the prestigious Indian Institute of Foreign Trade. A
sports fanatic, he enjoys photography, watching quality
TV shows and reading in his spare time.

11. Methodology
Simplify360’s proprietary listening
tool is used for collecting the data
and counting the number of
mentions for each club.
The parameters considered for
Twitter and Facebook were also
gathered through Simplify360.
A total of 20 EPL clubs were
considered in the analysis.

12. Simplify360 – The Leader of Social Business Intelligence
 Most admired brand for Social Media Research on Slideshare
 Top 10 Product Technology Company by TechSparks 2010
 Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

13. Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence firm.
Offerings include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.

14. Leaders use Simplify360
Clients
Partners
Worldwide
Brazil and LatAM Saudi Arabia
USA
Worldwide
Singapore & India

15. THANK YOU
CONNECT WITH US