After a number of controversies related to Housing.com, this company sure has been in the lime light for some good reasons. This is well represented even in the number of Facebook fans the company has. However, the other online real estate competitors have not lagged behind. MagicBricks with their #ILoveWhereILive campaign has stolen the attention from Housing.com and garnered the highest share of voice, during the period of analysis.

1. Social Media Analysis of Online Real Estate Platforms
May, 2015
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2. Summary
• Housing.com has emerged as the top performer in the
online real estate space, beating incumbent players from
the industry.
• Housing does well in both earned and owned online
media, with the highest number of fans on Facebook and
is the most followed online real estate brand on Twitter.
They also have the most engaged fans and followers on
both Facebook and Twitter.
• The recent #ILoveWhereILive campaign by MagicBricks
on Twitter has given them the highest share of voice
during the period of analysis

3. TREND OF MENTION OF MAGIC BRICKS, 99ACRES, COMMONFLOOR AND HOUSING.COM
Volumeofconversation
MARCH 15 TO APRIL 15, 2015
For the analysis, mentions of the brand on various social media platforms like Facebook, Twitter, Blogs, forums etc; and
conversations on brands official Facebook and Twitter accounts are taken into consideration. Source: Simplify360
-
500
1,000
1,500
2,000
2,500
3,000
1/May 4/May 7/May 10/May 13/May 16/May 19/May 22/May 25/May
Magicbricks 99acres Commonfloor Housing
39%
30%
21%
10%
Buzz around MagicBricks peaked on May 25 due to the #ILoveWhereILive hashtag campaign on Twitter

4. Exhibit: Total Facebook fans, Data as on May 27, 2015
Housing.com is the top performer on Facebook
Housing not only has the highest number of fans but also the most engaged fans in absolute terms and
percentage terms.
Facebook fans comparison
575,917
423,995
244,296
154,010
13.7%
8.0%
2.5%3.7%
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000
Engagement
(Likes+comments+shares)
No. of fans on Facebook
How to read: size of the bubble indicates the %ge of fans engaged. Horizontal
position indicates the size of the fans and vertical position indicates the total no.
of interactions (engagement) in the last 30 days
FACEBOOK COMPARISON

5. Housing has the highest number of followers, but Magic Bricks has the highest engagement
The other players are stuck in the middle
Twitter followers comparison
12,831
10,452
9,740
7,611
1,480
179
383
367
0
500
1,000
1,500
2,000
2,500
3,000
6,000 7,000 8,000 9,000 10,000 11,000 12,000 13,000 14,000
Engagement
(Tweetsormentions+Retweets)
Total number of followers on Twitter
How to read: size of the bubble indicates the no. of unique engaged. Horizontal
position indicates the number of followers and vertical position indicates the
total no. of interactions (engagement) in the last 30 days.
Exhibit: Followers on Twitter, Data as on May 27, 2015
TWITTER COMPARISON

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7. Methodology
For the analysis mentions of the brand on various social media platforms like Facebook, Twitter, Blogs, forums etc; and conversations on
brands official Facebook and Twitter accounts are taken into consideration.
Data is collected using Simplify360.
Top 4 online real estate platforms are considered in the analysis.
Numbers and figures in the report is as on May 27, 2015
Disclaimer: All trademarks, trade names, or logos mentioned or used are the property of their respective owners.

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