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Kick ass social media strategy to win elections

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The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014. #election2014

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Kick ass social media strategy to win elections

  2. 2. First, let us introduce ourselves. WWW.SIMPLIFY360.COM
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  5. 5. KEY IMPLEMENTATIONS BY ENTERPRISES Customer Service Contact Centre SOLUTION Social Media Customer Contact Centre In-premise Social Media Command Center PURPOSE Address Enterprise’s increasing requirement to respond to online complaints and feedback in real-time Provide: •Secure response management and tracking •Seamless integration with the existing Enterprise Systems BENEFITS Reduces •Customer response time to resolve new complaints •Risk of losing brand image due to online complaint escalation Increases •Customer Satisfaction Advantages: •Complete control over the system and opportunity for future customization •Complete ownership to the data and control over conversation flow Marketing Research SOLUTION Social Media Analytical Report on Media Channel Social Media Analytical Report on FMCG Brand PURPOSE BENEFITS Provide: •In-depth analysis on the conversations happening around TV shows Insights delivered •Audience insights on what drive online conversations •Competitive analysis on what TV shows were being talked most •Audience sentiment towards the TV shows and its actors Provide: •Comprehensive study on all the product lines of FMCG brands •Tracks their online presence. along with their respective competition. Insights delivered •Complete landscape of the FMCG’s brand presence v/s it’s competitors •Key insights on most talked campaigns and why •Insights on how consumers respond to FMCG brands and their sentiments
  6. 6. GLOBAL CLIENTS / PARTNERS Success Stories Across the Globe Partners / Clients Across Continents
  8. 8. 1 DECIDE AND DEFEND Decide to be on Social Media, and defend the decision with full heart. Image Credit: atlantablackstar.com
  9. 9. NO LOOKING BACK There is no way to back track from Social Media once you decide to go online. If one takes a step to stay away after adopting Social Media, it creates a huge backlash. People will have a feeling that you are running away from the field, and it creates a bad image of the person. Social Media is rigorous, resource (time and money) consuming, and most importantly extremely high commitment involving medium; which is why one needs to work out before diving in. An important fact is that: YOU CAN NOT BE AWAY FROM SOCIAL MEDIA IN TODAY’S WORLD.
  10. 10. 2 UNDERSTANDING THE KPI’S People expect certain things from you, and it has to go into your communications strategy. This should reflect in Social Media strongly.
  11. 11. METRICS FOR LEADERS THIS IS HOW PEOPLE CHOOSE THEIR LEADERS. Can you master them all? Human Sensitive Intellectual Futuristic • Family and Care • Issues to interest/industry Groups • Stand on National Issues • Highly influenced by Tech Savvy-ness Vision • Shared through Vision Doc Active • Show high action Open Minded • Collect thoughts from ground
  12. 12. 3 BUILDING AN INCLUSIVE CAMPAIGN The plan needs to be inclusive of different sections of society. More influential groups need to be addressed. 12
  13. 13. FOCUS OF CAMPAIGN Find and address the relevant issues of these groups. Industry Groups Influenc e Groups Emotional Connection Activity Areas IT / ITes Airlines Telecom Banking Automobile Media Doctors Feminists Teachers Lawyers Religious Groups Civil Society Sports NRI Personal Profile Tweet-up Bloggers Meet G+ Hangout Caution: Take extra care of not being used by them.
  14. 14. 3 DELIVERING WITH QUALITY What people see is what they buy. Use cases come later. Live the campaign with high quality and regularity.
  15. 15. WIN THROUGH QUALITY One Goal : Great Leadership for Superpower India. Content Design Timing Make content that creates an impact. A new benchmark in content presentation and design. Time needs to be according to the mood of the market and competition moves.
  16. 16. 5 EXPLOITING THE RIGHT CHANNELS Be everywhere but enter any channel with a purpose and strategy. Remember : Success cannot be a coincidental. It has to be planned and executed. 16
  17. 17. SOCIAL MEDIA CONTENT STRATEGY FRAMEWORK Intelligence Content Venue Promotional Platforms KPIs • Level of Engagement • No of issues Resolved • Buzz around leaders, Congress and other parties, National issues Size of the community • Listen for Type and amount of feedback received Listen in Twitter, Facebook, Blogs, News, Forums, Complaint Sites Market Research, Public Relations Marketing, Public Relations Community Building which can be leveraged for several functions Social Enterprise
  18. 18. 6 BUILDING A ECOSYSTEM Talk less. Listen more. Focus on adding value to the society. Address the important issues. Stay away from fights. 18
  19. 19. Community Center Architecture Have the system that can handle difficult times and be very choosy on the team and the tools you deploy. Response Team General Buzz Regular Reports Discovering Evils, Pre-virals Weekly Updates Monthly Performanc e Alerts Buzz around Campaign Conditional Reports Reaction of Competition Ad-hoc Reports Strategic Reports Research Reports Major Leaders Creative Team
  20. 20. 7 LISTEN, LISTEN & LISTEN 1. Social Media is about people. 2. Let them talk. 3. You being the leader, listen to them closely. 4. Get involved where necessary. 5. Let the people be the master of their lives. 6. You facilitate.
  21. 21. LISTEN TO THE ENTIRE SOCIAL WEB People will talk where they want to. You can not force them to talk on a particular medium. So you need to listen to the entire social web. Make the people feel important. The favor will be returned.
  22. 22. 8 DON’T BE NEWS BROADCASTER. BE A NEWS MAKER You are a leader. People want to know what you have to say about critical things. Do not be a news sharer. Let the Media and citizen journalists in Social Media do it. You focus on important things for the nation and people. Tell your views.
  23. 23. A LEADER INSIDE OUT You are a leader first. Remain so. As a leader you are expected to create stories. Keep adding value to the community with your vision and actions. Be the subject. Not the carrier of the subject.
  24. 24. 9 MAKING A STRONG ONLINE COMMUNITY Focus on building community. It can be multiple communities based on specific interests, but they should be groomed. Note: Communities are built on values and not on activities.
  25. 25. WINNING LIES ON STRENGTH AND BEHAVIOR OF COMMUNITY Communities are built everyday. What matters is who is able to keep it for long and extract the right value out of it. Engage and build a vibrant community with your mass followers and fans. Image credits: www.innovationsinnewspapers.com, abclocal.go.com , www.3a.com.pl
  26. 26. 10 MARRY ONLINE AND OFFLINE It is very important to recognize Social Media as a major communication medium. The messaging needs to be consistent and powerful.
  27. 27. NOT TO FORGET THE WORLD DOES NOT START OR END WITH SOCIAL MEDIA Two traps one should never fall into: 1. Thinking Social Media is enough to give you victory. 2. Social Media strategy being independent of other media communications. There can only be an unique YOU, and your communication should also reflect that.
  28. 28. SOCIAL MEDIA AS A COMMUNICATION MEDIUM Social Media is all about people, the emotional connection with them, the relationships that is groomed and the conversation that happens. Social Media is not TECHNOLOGY. Social Media is MEDIA.
  29. 29. SIMPLIFY360 FOR INDIAN ELECTIONS In partnership with 2014 29
  31. 31. GET MORE FROM SIMPLIFY360 Click here for more details: The Economic Times and Simplify360 Report on Indian Elections 2014
  32. 32. THANK YOU Visit us at http://simplify360.com/ Contact us at contact@simplify360.com