This document analyzes the most popular retail companies in the US based on their social media presence in February 2014. It finds that McDonald's was the most social retail company, followed by Amazon and Wendy's. Amazon led in overall social buzz volume. Starbucks had the most Facebook fans and highest Facebook engagement. McDonald's was the clear Twitter leader in terms of followers and engagement. eBay had the highest Twitter engagement, while Whole Foods led in Twitter followers. The document provides further breakdowns of the top 10 retailers' performance on key social media metrics.

1. 10 Most Popular
Retailers In USA
A SOCIAL MEDIA ANALYSIS
February, 2014
Image Source: Globalpressclub.com

2. Key findings
• McDonalds is the most social retail
company in U.S followed by Amazon and
Wendy’s
• Amazon led other retail competitors in
terms of overall social buzz volume.
• Starbucks has the highest fans on
Facebook and has the highest
engagement.
• McDonald's is the clear leader on Twitter.
It has good number of followers as well as
high on engagement.
• E-bay topped the chart in terms of Twitter
Engagement, while Whole Foods Market
led in terms of Twitter Followers
Image Source: zippycart.com

3. 10 MOST SOCIAL US RETAILERS
Rank Company name
Simplify360
Score
1
McDonalds
90.6
2
Amazon
90.3
3
Wendys
87.6
4
iTunes
87.3
5
Subway
86.1
6
Starbucks
85.5
7
eBay
85.3
8
Walmart
84.6
9
Image credits: topnews.in
Walgreens
10 Foot Locker
83.0
82.9

4. PARAMETER WISE BREAKUP OF SCORES
Rank Company Name
Faceboo
k Score
Rank Company Name
Twitter
Score
Rank Company Name
Buzz
Score
1 Starbucks
83.2
1 McDonald's
96.8
1
Amazon
98.9
2 IKEA USA
82.6
2 Amazon.com
95.7
2
Itunes
97.8
3 Chick-fil-A
82.5
93.8
3
Starbucks
96.7
4
81.8
3 Subway
Whole Foods
4
Market
93.4
4
Ebay
95.6
5 Walgreen
80.0
5 Foot Locker
93.1
5
Mcdonalds
94.5
6 Gap
77.9
6 Target
92.7
6
Subway
93.4
7 McDonald's
76.5
7 Burger King
89.1
7
Walmart
92.3
76
8 Wal-Mart
88.9
8
CVS
91.3
75.5
9 Wendy's
88.4
9
Wendy’s
90.2
74.6
10
87.2
10 Staples
Wendy's
8 Macy's
9 Foot Locker
Dick's Sporting
10
Goods
Ebay
Final index is a function of Facebook score, Twitter score and Buzz Score
89.1

5. Millions
STARBUCKS HAS HIGH NUMBER OF FANS AS WELL AS HIGH ON ENGAGEMENT
StarBucks, McDonald's and Macy’s are Industry leaders
0.46
0.38
High on
engagement
but low fans
High number of as
well high number
of engaged fans
INDUSTRY AVERAGE
0.3
0.22
LEADERS
0.14
1
5
9
0.06
-0.02
High on
engagement
but low fans
INDUSTRY AVERAGE
-0.1
13
NO. OF PEOPLE ENGAGED
-3
*Bubble size
represent %ge of
fans engaged
17
21
25
29
33
TOTAL NO. OF FANS
37
Facebook engagement quadrant, February 2014
retail Industry, US, Source: Simplify360
41
Millions

6. STARBUCKS IS THE MOST FOLLOWED BRAND ON FACEBOOK
36232181
Starbucks
34511292
Wal-Mart
31406421
Apple Stores / iTunes
30177625
McDonald's
26865384
Subway
23198056
Amazon.com
22722778
Target
14072407
Macy's
Kohl's
Chick-fil-A
10887120
7392826
Total no. of fans of the top retail brands,
February 2014

7. IN TERMS OF SHARE OF MENTIONS, AMAZON IS LEADING
Amazon has 35% share of mentions
7.8%
Amazon.com
6.8%
10.3%
Apple Stores / iTunes
Starbucks
5.1%
ebay
3.9%
16.0%
0.7%
1.4%
1.3%
0.8%
0.7%
0.7%
0.7%
McDonald's
Subway
Wal-Mart
CVS Caremark
Wendy's
Staples
8.2%
Best Buy
Costco
Target
Walgreen
Others
35.5%
Share of mentions of brands on social media, February 2014

8. MCDONALDS HAS THE THIRD HIGHEST MENTIONS WITH THE SECOND HIGHEST FOLLOWERS
Three major groups can be observed among the Retail companies. (1)Those with high mention but less
follower, (2)those having high number of followers but less mentions and (3)those who are low on both the
parameters.
7,00,000
eBay
6,00,000
High number of
mentions and high
followers
Mentions
5,00,000
4,00,000
Less number
followers and
less mentions
3,00,000
Size of the bubble
represents the number of
tweets sent from the official
twitter handle
amazon
2,00,000
Walmart
1,00,000
BurgerKing
0
0
500000
McDonalds
footlockerTarget
Wendys
SUBWAY
1000000
2000000
High number
followers but less
mentions
1500000
Followers
2500000
3000000
3500000
WholeFoods
4000000

9. EBAY IS THE MOST MENTIONED BRAND ON TWITTER
No. of mentions of Twitter profiles, February 2014
5,98,912
ebay
3,48,602
Amazon.com
1,53,159
Apple Stores / iTunes
McDonald's
J.C. Penney
Foot Locker
1,15,636
1,02,951
73,271
RadioShack
55,926
Wal-Mart
55,513
Subway
51,038
Target
50,976

10. Methodology
Simplify360’s proprietary listening tool is used for collecting the
data and counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also
gathered through Simplify360. For brands having multiple
Twitter/Facebook profiles their US official account is taken into
consideration.
A total of 91 companies were considered in the analysis.

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