The essence of design from a startup perspective for non-designers. Presented at Startup Saturday Delhi 4 on 11 April, 2009.

1. The Essence of Design
for startups
— J Arun, Designer at SlideShare

2. Colour Theory
Layouts
Photoshop
Web Standards
Ty p o g ra p hy
CSS

3. Colour Theory
Layouts
Photoshop
What this is not about
Web Standards
Ty p o g ra p hy
CSS

4. What is design?

5. Colours
Balance
Simplify on design
Everybody has an opinion
Whitespace
Readability
Fonts

7. “Creating order out of chaos”
–Alexander White

8. Design is not decoration

9. “Do you want the people
visiting this site to notice it?”

10. Tell a story or generate some sort of
action. But if the user notices the
site, not the story, you've lost.

11. Think like a designer?

12. NO

13. Think like a user

14. Two questions to ask...

15. Better experience?

16. Better communication?

18. Experience
Communication

19. Experience
Communication

21. Experience
Communication

22. Experience
Communication

23. Experience
Communication
Needless to say

25. Experience
Communication

26. Experience
Communication

28. Experience
Communication

29. Experience
Communication

31. Experience
Communication

32. Experience
Communication

34. Experience
Communication

35. Experience
Communication

36. Communicating in
tangible ways

40. Depicts 28,000 42-gallon barrels,
the amount of of oil consumed in the
United States every two minutes
(equal to the flow of a medium-sized river).
Running the Numbers
An American Self-Portrait
— Chris Jordan

44. The number of dollars spent every hour by
the US government on the war in Iraq
(125,000 one-hundred dollar bills, that is,
$12.5 million).
Running the Numbers
An American Self-Portrait
— Chris Jordan

45. Simplification

47. Thoughtfulness

53. Form vs Function?

54. Form vs Function

55. Form AND Function

56. Questions?

57. Shout outs
Pankaj Jain
Nikhil Ritesh
Gurudatta Bhobe
Startup Saturday Team

58. Presentation slides
slideshare.com/simplyarun
Elsewhere
twitter.com/simplyarun
simplyarun.deviantart.com
simplyarun.com

59. Photo Credits, Attribution
http://www.flickr.com/photos/seven13avenue/2080281038/
Seth Godin: http://sethgodin.typepad.com
http://www.craigslist.com
http://www.slideshare.com
http://news.google.com
http://video.google.com
http://www.basecamphq.com
http://www.vimeo.com
Chris Jordan: http://www.chrisjordan.com
Tube map: http://www.tfl.gov.uk
http://www.flickr.com
http://www.google.com/holidaylogos.html
http://www.wordpress.org
http://www.flickr.com/photos/declanjewell/3040249233/
http://www.istockphoto.com
http://www.flickr.com/photos/zest-pk/923931403/