The 5 Essential Steps
for Complete Social Analysis
© 2015 Simply Measured, Inc.
Overview
Who: Interbrand 100 Global Brands
on Facebook
QOQ = Q1 2015 vs. Q4 2014
YOY = Q1 201...
© 2014 Simply Measured, Inc.© 2015 Simply Measured, Inc.3
Fan & Post Counts Down While Engagement Remains Stable
3% - Drop...
© 2014 Simply Measured, Inc.© 2015 Simply Measured, Inc.4
15% - Increase in Interbrand 100’s
overall engagement per post
2...
© 2014 Simply Measured, Inc.© 2015 Simply Measured, Inc.5
2,467 - Number of times
Interbrand 100 retail brands
responded t...
© 2014 Simply Measured, Inc.© 2015 Simply Measured, Inc.6
8% - Increase in video
engagement for the
Interbrand 100 in Q1
4...
© 2014 Simply Measured, Inc.© 2015 Simply Measured, Inc.7
Simply Measured is the most complete social analytics solution, ...
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2015 Facebook Industry Report Highlight Reel (Part 1)

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A high-level overview of our 2015 Facebook Industry Report.

Publié dans : Médias sociaux

2015 Facebook Industry Report Highlight Reel (Part 1)

  1. 1. The 5 Essential Steps for Complete Social Analysis
  2. 2. © 2015 Simply Measured, Inc. Overview Who: Interbrand 100 Global Brands on Facebook QOQ = Q1 2015 vs. Q4 2014 YOY = Q1 2015 vs. Q1 2014 Key Factors: Facebook’s Page Likes update Facebook Video takes off #SocialAnalytics
  3. 3. © 2014 Simply Measured, Inc.© 2015 Simply Measured, Inc.3 Fan & Post Counts Down While Engagement Remains Stable 3% - Drop in Interbrand 100’s total number of fans QOQ 43.5% - Increase in engagement for the Interbrand 100 YOY 28% - Increase in shares for Interbrand 100 QOQ #SocialAnalytics
  4. 4. © 2014 Simply Measured, Inc.© 2015 Simply Measured, Inc.4 15% - Increase in Interbrand 100’s overall engagement per post 247% - Increase in engagement for sporting goods brands Adidas and Nike <1% - Fan growth for business services & restaurants – highest overall Media Vertical Smashes Engagement, Business Services Fan Growth #SocialAnalytics
  5. 5. © 2014 Simply Measured, Inc.© 2015 Simply Measured, Inc.5 2,467 - Number of times Interbrand 100 retail brands responded to Facebook users in Q1 1 - Number of times Interbrand 100 sporting goods brands responded in Q1 4 - Average number response time (hours) for electronics brands Retail and Automotive Respond Most, Electronics and Media Fastest #SocialAnalytics
  6. 6. © 2014 Simply Measured, Inc.© 2015 Simply Measured, Inc.6 8% - Increase in video engagement for the Interbrand 100 in Q1 43% - Increase in video shares for the Interbrand 100 2% - Increase in video posting by the Interbrand 100 Links and Photos Drive Engagement, Increase in Photo and Video Shares #SocialAnalytics
  7. 7. © 2014 Simply Measured, Inc.© 2015 Simply Measured, Inc.7 Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact. About Simply Measured Click here to download the full 2015 Facebook Industry Report Find out more about what top brands in the media, alcohol, technology, automotive, retail, electronics, luxury, financial services, transportation, restaurants, FMCG, diversified, and apparel industries are doing on Facebook. #SocialAnalytics

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