Journal.cs.final.1

1. DIPLOMA IN NEW MEDIA DESIGN
DNM 113 – COLOR STUDIES
NAME : WONG SING HO
ID : 2014050034
GROUP : NMG1
LECTURER : Mr. Syafiq Hariz

3. Contents
1. WHAT IS COLOUR
2. COLOUR SYSTEM
 ADDITIVE COLOURSYSTEM
 SUBTRACTIVE COLOUR SYSTEM
 THE CMYK COLOUR SYSTEM
3. COLOUR PROPERTIES
 COLOUR WHEEL
 PRIMARY COLOUR
 SECONDARY COLOUR
 TERTIARY COLOUR
4. COLOUR HARMONIES
 ANALOGOUS
 COMPLEMENTARY
 SPLIT COMPLEMENTARY
 TRIAD
 TETRAD
5. ACHROMATIC COLOUR
 HUE,VALUE,SATURATION & INTENSITY,TEMPERATURE
6. MONOCHROMATIC COLOUR
7. COLOUR PSYCHOLOGY
8. COLOUR PSYCHOLOGY OF THERAPY
9. COLOUR MEANING AND SYMBOLISM
10. COLOUR IN MY CULTURE
11. WHAT IS COLOUR GOOD FOR
12. COLOUR REFLECTED MYSELF

4. We all live in a world where at some point, colour will be a part of, and effect us
in our every day lives.
WHAT IS COLOR
Colour is simply light of different wavelengths and frequencies and light is just
one form of energy that we can actually see that is made up from photons. We
are all surrounded by electromagnetic waves of energy of which colour is just a
small part.
How we see color
The human eye and brain together translate light into color. Light receptors
within the eye transmit messages to the brain, which produces the familiar
sensations of color.
Image source : http://www.pantone.com/pages/pantone
1. All the "invisible" colors of sunlight shine on the apple.
2. The surface of a red apple absorbs all the colored light rays, except for those
corresponding to red, and reflects this color to the human eye.
3. The eye receives the reflected red light and sends a message to the brain.
The most technically accurate definition of color is:
"Color is the visual effect that is caused by the spectral composition of the light
emitted, transmitted, or reflected by objects."

5. Color Systems
Additive Color System
Red - Green - Blue (RGB
Image Source : http://www.colormatters.com
 The RGB color model is an additive color model in which red, green, and
blue light are added together in various ways to reproduce a broad array
of colors. The name of the model comes from the initials of the three
additive primary colors, red, green, and blue.
 When combined, red and green light rays produce yellow, blue and
green produce cyan, red and blue produce magenta. Red, green and
blue mix to create white (light).
 This system applies only to devices employing light , such as
computer monitors and television set s.
Subtractive Color System
Red - Yellow - Blue
Primary Colour Secondary Colour Tertiary Colour
Image Source : http://www.colormatters.com
 red, yellow and blue is the 3 basic primary colors.

6.  These primaries are the pure colors which can not be created by mixing
any other colors.
 Secondary hues are the result of mixing any of the two primaries.
 Tertiary colors result from mixing the secondary hues.
The CMYK Color System
Cyan - Magenta - Yellow - Black
Image Source : http://www.colormatters.com
 The CMYK color system is the color system used for printing.

7. COLOR PROPERTIES
Color Wheel
Image Source : blog.shopmartingale.com
 A color wheel or color circle is an abstract illustrative organization
of color hues around a circle that shows relationships between primary
colors, secondary colors, tertiary colors
Primary Colors: Colors at their basic essence; those colors that
cannot be created by mixing others.
Secondary Colors: Those colors achieved by a mixture of two.
Image Source : xthreadbearx.wordpress.com
Tertiary Colors: Those colors achieved by a mixture of primary an
Image Source : afstudents.wikispaces.com

8. Color Harmonies
Analogous
Analogous color schemes use colors that are next to each other on the color
wheel. They usually match well and create serene and comfortable designs.
Complementary
Colors that are opposite each other on the color wheel are considered to be
complementary colors.

9. Split Complementary
The split-complementary color scheme is a variation of the complementary color
scheme. In addition to the base color, it uses the two colors adjacent to its
complement.
Triad
A triadic color scheme uses colors that are evenly spaced around the color
wheel.

10. Tetrad (Square)
The Tetrad color scheme is similar to the rectangle, but with all four colors
spaced evenly around the color circle.

11. Achromatic Colour
Hue,Value,Saturation or Intensity,Temperature
 To give a precise description of a colour can be difficult and frustrating.
 Colour has four distinct properties: hue, value, saturation,temperature.
 To understand colour you must understand how these four properties relate
to each other.
 Hue: The name of the color.
 Value: The lightness or darkness of hue.
 Saturation or intensity (chroma): The purity of hue, brightness or dullness.
 Temperature: The warmth and coolness of hue.
Image Source : http://www.dsource.in

12. Hue
A hue name is the name of the colour which is used to describe a particular
wavelength.
Different hues can be obtained by mixing two primaries, two adjacent colours or
two complementary colours in equal or unequal proportions.
• Chromatic: Hav ing hue, any colours other than white, grey and black.
• Achromatic: Black, white and grey colours
• Polychromatic: Hav ing many hues
• Monochromatic: Hav ing one hue only, Many values of a single colour
Image Sources : http://www.dsource.in/
Value
 Value is concerned with the light and dark properties of colour.
 All colours exhibit these properties.
 All hues can be made in all values.
 Adding white paint will make any pigment lighter. Adding black paint will
make most pigments darker.
 Black, white and gray are values without colour.
 White is the highest possible value while black is the lowest.
 Gray as the midpoint between black and white, is a medium value,
neither dark nor light.

13. Saturation
 The third descriptive quality of colour is saturation, or chroma or intensity.
 Saturation is a comparative property and like value is linear and
progressive.
Image Sources : http://www.dsource.in/

14. Temperature
 The temperature of a colour is its relative warmth or coolness.
 Cool and warm are two opposing qualities of hue.
 Cool colours contain blue or green: blues, greens, violets, and steps between them.
 Warm colours are reds, oranges, yellow, and steps between them.
 Colour temperatures affect us both psychologically and perceptually.
Warm Color Cool Color

15. Tints, Shades & Tone
Tints : In color theory, a tint is the mixture of a colorwith white, which
increases lightness. A hue produced by the addition of white.
Shapes : shade is the mixture of a color with black, which reduces lightness. A
hue produced by the addition of black.
Tones : A tone is produced either by the mixture of a color with gray, or by both
tinting and shading. A hue produced by the addition of Grey

16. Color Psychology
What is Color Psychology
 Color is a meaningful constant for sighted people and it's a powerful
psychological tool.
 Color psychology is the study ofcolor as a determinant of human behavior.
 The meaning of colors can vary depending on culture and circumstances.
Each color has many aspects to it.
Used of Color Psychology and Effects of Color
 Color can reflect the person.
 Different color have different meanings.
 Color also bring different emotional to person.
 By using color psychology, you can send a positive or negative message.
Psychology of Color: Black
 Black is the color of authority and power, stability and strength.
 Black clothes make people appear thinner.
 it is easy to overwhelm people with too much black.
 sometimes associated with evil.
Psychology of Color: White
 White is the color associated with purity
 Cleanliness, and the safety of bright light the night.
Psychology of Color: Red
 Red often where the eye looks first.
 Red is the color of energy
 love and giv ing
 Warning
 Happy
Psychology of Color: Blue
 produce chemicals that are calming
 it's calm, restful color.
 steadfastness, dependability, wisdom and loyalty
 focus

17. Color Psychology as Therapy
Color therapy (also known as chromotherapy) is a therapeutic science that has
been used for thousands of years. The ancient Egyptians used specially built
solarium rooms with different colored glasses. The sun would shine through the
colored glass onto the patient to achieve specific therapeutic benefits. Others
used different colored silk clothes to filter varying shades of light onto their
bodies. Color Therapy success in recovery of stroke victims, and in others who
have chronic depression
Green
Regulates the pituitary gland, fights depression, bulimia, and other
psychosomatic conditions affecting the gastric system. I t is useful in calming the
nervous system, fights irritability, insomnia and can be used to assist in recovery
from nervous breakdowns.
Red
I s used to energise and stimulate. Affects the heart by increasing pulse rate, and
the muscles by increasing their tension. Influences vitality, and increases body
temperature. Can be used to develop excitement and sensuality.
White
Used for regeneration. Also, provides energy and balances the chronobiological
rhythm, by stimulating the production of serotonin, a substance which regulates
both sleep and the nervous system. Rebalances the psychophysical and
hormonal systems in people who suffer from seasonal depression.
Blue
Calming. Stimulates the parasympathetic system, reduces blood pressure and
calms both breathing and heart-rate. I t has anti-inflammatory and muscle
relaxing effects. Fights both physical and mental tension and is used to assist in
relaxation.
Yellow
Increases neuromuscular tone. Purifies blood, helps digestion, and has a
cleansing effect. Strongly stimulates happiness, brings on a sense of security, as
well as a strong feeling of well-being.
Purple
Purple is considered to be a high vibrational color. It is purifying to the body and
can help with detoxification. It can also be used for headaches. I t exerts a
soothing effect on the eyes, ears and nervous system. I t can enhance sleep and
soothe mental and emotional stress.

18. Color meaning & Symbolism
Red: Excitement, energy, passion, love, desire, speed, strength, power, heat,
aggression, danger, fire, blood, war, violence, all things intense and passionate,
sincerity, happiness .
Pink symbolizes love and romance, caring, tenderness, acceptance and calm.
Beige and ivory symbolize unification. Ivory symbolizes quiet and pleasantness.
Beige symbolizes calm and simplicity.
Yellow signifies joy, happiness, betrayal, optimism, idealism, imagination, hope,
sunshine, summer, gold, philosophy, dishonesty, cowardice, jealousy,
covetousness, deceit, illness, hazard and friendship.
Blue: Peace, tranquility, cold, calm, stability, harmony, unity, trust, truth,
confidence, conservatism, security, cleanliness, order, loyalty, sky, water,
technology, depression, appetite suppressant.
Purple: Royalty, nobility, spirituality, ceremony, mysterious, transformation,
wisdom, enlightenment, cruelty, honor, arrogance, mourning, temperance
Lavender symbolizes femininity, grace and elegance.
Orange: Energy, balance, enthusiasm, warmth, vibrant, expansive, flamboyant,
demanding of attention.
Green: Nature, environment, healthy, good luck, renewal, youth, spring,
generosity, fertility, jealousy, inexperience, envy, misfortune, vigor.
Gray: Security, reliability, intelligence, staid, modesty, dignity, maturity, solid,
conservative, practical, old age, sadness, boring. Silver symbolizes calm.
White: Reverence, purity, birth, simplicity, cleanliness, peace, humility, precision,
innocence, youth, winter, snow, good, sterility, marriage (Western cultures),
death (Eastern cultures), cold, clinical.
Black: Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear,
evil, unhappiness, depth, style, sadness, remorse, anger, anonymity,
underground,

19. Emotions:
Blue is seen as conservative. Red is power and aggression. Brighter colors such as
yellow and orange represent warmth not only with emotions but also with
temperature. Cool colors are blue, green, black or any color with a dark shade.
When someone is feeling down or depressed, it is said they are feeling "blue."
When someone is angry they "see red." When someone is seen to be afraid or
"chicken" they are called "yellow."
Religion:
Colours are also used in religious ceremonies or represent aspects of religion.
Native Americans include colors in religious ceremonies. The Navajo Nation
considers four colors to be important: Turquoise, white, yellow, and black. These
colors represent four sacred mountains. The Apache Nation also considers four
colors to be important: Green, white, yellow and black. These are sacred colors
of the white mountain and are also used in government. The Iowa Nation also
considers four colors to be sacred: Black, yellow, red and white. They represent
direction, their flag, and what they consider to be four races of man.
In Tibetan Buddhism, blue is the color of Vairochana, a celestial Buddha, whose
image is the immensity of sky blue. Buddhist monks wear orange (specifically the
color saffron) robes primarily due to tradition. That was the least expensive color
dye at the time and that is what they continued to wear. The robes themselves
symbolize "simplicity and detachment of materialism."
Green is the traditional color of I slam. The I slamic flag is green. Green is also
mentioned in the Quran as the color of garments, cushions and carpets in
paradise.

20. Color in my Culture
Red
 prosperity, fortune, joy and happiness.
 Used for festival, like Chinese New Year, red color bring luck, good, and
fortune to us.
Green
 New life, New Generation, hope, fertility and exorcism.
Black
 Wealth, health and prosperity
White
 Indicates death, mourning, funerals, sadness and misfortune.
 Pure and cleanness.
What is Color good for ?
Color is v ery important in our daily life. Without colors, w e can’t see and identify
things. Without colors, we can’t express our emotion. Without colors, we can’t
beautify our compositions. In conclusion, color provides many benefits for us.

21. Color Reflect
Music
This is my final assignment – “Music”.
I draw music notation to be my final assignment. I use a lot of color to colour it.
The color is has been use is red, pink, green, orange, yellow, blue, violet, white
and brown. I use red, orange, yellow, pink, blue, violet, and brown colour the
background and use red, pink, green, and white to color the three music
notation.
First, I use yellow, red, and orange colors to paint my background. In the color
symbolism, red color is represent power, heat, passion, love, and happiness.
Furthermore, yellow color symbolism joy, happiness, idealism, imagination, hope,
and friendship. Besides that, orange represent energy, warmth, and vibrant. I
want to show that there are many things happen in this colorful world no matter
happy or unhappy. In our long-life path, we will meet up of many different
people, incidents and things. However, most of my memories are happy
moments, and I enjoyed it very much. Through my artwork, each color
symbolizes everyone and everything that had appeared in my life before. Life, is
such like a music, containing melody and lyrics, which composing my life story.
Next, I also use the color violet mix with blue color and pink color at the bottom
of background. Violet is means spirituality, wisdom, and mysterious. Blue color
represent peace, cold, harmony, and depression. In our daily life, we can found
that many things or meet up something is mysterious or magical thing an
unimaginable. This all make us full of hope and vision to our future.

22. Moreover, I use the red color red, green, and pink to colour the three music
notation. Green color represent nature, healthy, good, lucky, youth, and
environment. Pink color represent love, romance, caring, and calm. I use this all
of color – red, yellow, orange, pink, violet, blue, green, and white to color my
final assignment – “Music”, is because I want to bring the messages that life is
colourful and everything can happened surround us. And that all just like a
music, a wonderful music, maybe sometimes we are in happy, but we also will
be sad, no one can happy always as long of the life, and this same with music.
The music called nice and good when this music consist climax, flat, and
desperate. But remember dun easy to give up, no fate but we make it.

23. Reference
http://www.tigercolor.com/
http://www.colormatters.com/
http://www.dsource.in/
http://en.wikipedia.org/
https://precisionintermedia.com/color
http://www.colourtherapyhealing.com/colour/